The artificial intelligence-based personalization market share is expected to grow at a CAGR of 20.45% between 2022 and 2027. The high unsubscribe rate for mass marketing and the advances in AI and ML provide a promising ground for the artificial intelligence-based personalization market.
Mass marketing is the promotion of the same product or service to every end user, regardless of their interests and purchasing behavior. The need for the personalization of messages and the high subscription rate of mass marketing increases the demand for the personalization of messages based on AI. This will drive the growth of the market during the forecast period.
Browse Technavio's 180-page report and in-depth TOC on "Artificial Intelligence based Personalization Market by application (website personalization, display ads personalization, social media personalization, e-mail personalization, and others), technology (machine learning, deep learning, and natural language processing), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
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The artificial intelligence-based personalization market is segmented by application (website personalization, display ads personalization, social media personalization, e-mail personalization, and others), technology (machine learning, deep learning, and natural language processing), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
The market share growth by the website personalization segment will be significant during the forecast period. Website personalization is the most effective way to provide customized information to a targeted group and can help increase the conversion rates of new visitors and retention rates of existing customers efficiently.
APAC is estimated to contribute 35% to the growth of the global market during the forecast period. China is a prominent market in the global AI-based personalization market. Many major AI-based activities, including surveillance, are gaining prominence in the country.
Lack of skilled resources and technological know-how has become a major challenge to the adoption of artificial intelligence-based personalization. Most marketers believe that they can increase sales by personalizing content for customers. However, the challenge for marketers is the lack of resources and technology for personalization. Thus, AI and cybersecurity professionals need to have in-depth knowledge of programming languages.
The market structure is fragmented, and the vendors are implementing various strategies such as technological innovations to compete in the market.
Some of the major artificial intelligence-based personalization market vendors are Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., BOUNTEOUS, Crownpeak Technology Inc., H2O.ai Inc., Infinite Analytics Inc., International Business Machines Corp., McDonald Corp., Microsoft Corp., mParticle Inc., Salesforce.com Inc., Sitecore Holding II AS, Verint Systems Inc, ViSenze Pte. Ltd., and ZS Associates Inc.
accenture.com - The company offers electric massagers such as infrared massager, tapping massager and mini massagers.
adobe.com- The company offers multifunctional electric massage devices such as massage mats, hand massagers, and massage cushions.
amazon.com- The company offers innovative and multifunctional electric massagers such as hammer massagers.
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Precise market size estimation during the forecast period 2023-2027.
CAGR of the artificial intelligence-based personalization market forecast during 2023-2027.
Market-level data on units, average selling prices, and values of the artificial intelligence-based personalization market share.
Prediction of the upcoming trends, drivers, and factors that challenge the artificial intelligence-based personalization market.
Artificial intelligence-based personalization market growth across APAC, North America, Europe, South America, and the Middle East and Africa.
