Latest News- Antivirus Market in India: Laptop is expected to lead the Product segment during 2025-2029

The Antivirus Market in India is being driven by Increase in use of mobile devices

The Antivirus Market in India is expected to grow at a CAGR of 9.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 124.1 million. In today's business landscape, cloud-based antivirus software solutions have gained significant traction due to their ability to secure data in various applications such as authentication systems, video management systems, and biometric information storage. With an increasing number of banks and hospitals storing large volumes of confidential data in the cloud, it is crucial to ensure the security of this information from unauthorized access. Small and Medium Enterprises (SMEs) are particularly adopting cloud-based services due to their cost-effectiveness and lack of requirement for infrastructure support. The flexibility and scalability of cloud-based security solutions cater to the varying needs of consumers, making them an attractive option for businesses. Furthermore, with the rise in remote work, organizations have implemented cloud-based services for critical business functions like CRM, payroll, and enterprise communication, enabling secure access to data from anywhere. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Laptop
  • Desktop
  • Mobile/tablet
• End-user
  • Enterprise
  • Individual
  • Government
• Product Type
  • Standalone antivirus software
  • Integrated security suites
  • Cloud-based antivirus
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in use of mobile devices
• Emergence of innovative viruses and cyberattacks
• Increasing IT security budget

However, the market also witnesses some limitations, which are as follows:

• Complex IT infrastructure
• High cost of updating of antivirus software
• Counterfeit or free anti-virus solutions floating in market

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Market Scope in Antivirus Market in India Research Report

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Research Analysis Overview

The Antivirus Market in India offers solutions with regular virus signature updates, ensuring real-time protection against threats. Key performance indicators include high threat detection rates and low false positive rates, minimal system performance impact, small memory footprint, and reasonable CPU usage. Other considerations include disk space usage, network bandwidth consumption, user experience, easy installation process, flexible configuration options, frequent updates, responsive customer support, comprehensive technical documentation, and robust integration capabilities. API and third-party documentation, multi-platform support, license management, pricing tiers, deployment models (on-premises, cloud-based, hybrid), and managed services are additional essential features.

Market Research Overview

The Antivirus market in India is a significant segment of the global IT software industry, focusing on malware detection and protection. Companies in this market employ advanced technologies such as malware detection engines, signature-based detection, heuristic analysis techniques, and behavioral analysis systems to safeguard against various cyber threats. These solutions are essential for businesses and consumers alike, as the global IT software market encompasses application software development and production, excluding interactive home entertainment and systems software. According to Technavio, the IT software market size is determined by the consolidated revenue of all IT software providers, including cloud-based solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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