Latest News- Antivirus Market in India: Laptop is expected to lead the Product segment during 2025-2029

The Antivirus Market in India is being driven by Increase in use of mobile devices

The Antivirus Market in India is expected to grow at a CAGR of 9.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 124.1 million. In the Indian business landscape, the adoption of cloud-based antivirus software services has surged due to their flexibility and cost-effectiveness. These services are increasingly utilized for securing sensitive data in the cloud, such as authentication information, video management systems, and biometric data, which are commonly used by banks and hospitals. The absence of infrastructure requirements for cloud-based solutions makes them an attractive option for Small and Medium Enterprises (SMEs). Furthermore, the rise in remote work arrangements has led organizations to implement cloud-based services for business functions like CRM, payroll, and enterprise communication, ensuring secure access to critical data from anywhere. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Laptop
  • Desktop
  • Mobile/tablet
• End-user
  • Enterprise
  • Individual
  • Government
• Product Type
  • Standalone antivirus software
  • Integrated security suites
  • Cloud-based antivirus
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in use of mobile devices
• Emergence of innovative viruses and cyberattacks
• Increasing IT security budget

However, the market also witnesses some limitations, which are as follows:

• Complex IT infrastructure
• High cost of updating of antivirus software
• Counterfeit or free anti-virus solutions floating in market

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Market Scope in Antivirus Market in India Research Report

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Research Analysis Overview

In the Indian antivirus market, solutions now go beyond just virus protection. They offer multi-device shielding, parental controls, password managers, data encryption, secure browsing, fraud prevention, identity theft protection, security audits, penetration testing, incident response, security awareness, and cybersecurity education. Additional features include security posture management, security analytics, security orchestration, secure development lifecycle, cybersecurity insurance, security consulting, security research, and training on best practices and standards.

Market Research Overview

The Antivirus market in India falls under the global application software market, specifically focusing on endpoint protection solutions. These solutions encompass antivirus software, malware detection, virus removal, real-time protection, and intrusion detection. Companies in this sector provide specialized business software designed to secure endpoints from various cyber threats. According to Technavio, the global application software market size is determined by the consolidated revenue of organizations offering all types of IT software, including cloud-based antivirus solutions, in the business and consumer market. This market excludes entities producing systems software and interactive home entertainment software.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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