increase in use of mobile devices is driving the Antivirus Market in India
Technavio analyzes that the Antivirus Market in India is expected to grow at a CAGR of 8.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 103.4 million.There are various factors that contribute to the growth of the market. The surge in the usage of mobile devices in India has led to a significant growth in the antivirus market. With the increasing number of smartphone users, the demand for robust antivirus solutions to safeguard against malware and cyber threats has escalated. Antivirus companies are capitalizing on this trend, offering customized software to cater to the unique needs of the Indian market. This upward trajectory is expected to continue as more individuals and businesses recognize the importance of digital security.
The Indian antivirus market experiences significant growth, with the laptop segment holding a substantial market share. Key drivers fueling this expansion include the increasing prevalence of bring-your-own-device (BYOD) policies in corporations, the surge in mobile devices, and the resulting rise in malware attacks on these platforms. The laptop sector's popularity in both large and small enterprises is further boosted by decreasing prices, making antivirus software packages an essential investment for businesses and individuals alike. Additionally, advanced features such as automated vulnerability scans, protection against spam, pop-ups, web threats, boot-scan commands, and dark web scanning enhance the market's value proposition. The laptop sector's continued growth is expected to significantly contribute to the antivirus market's expansion throughout the forecast period.
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Antivirus Market in India Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
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The Antivirus market in India is witnessing significant growth due to the rising cyber threats such as Keyloggers, Browser hijackers, Trojan horses, Worms, Rootkits, Spyware, Adware, Botnets, Phishing attempts, Ransomware attacks, Malware, Zero-day attacks, and more. Cybersecurity solutions provide detection and protection against these threats, which can enter through various threat vectors like malicious signatures, abnormal patterns, privileged access, remote code execution, and vulnerabilities. Some common malware examples include Spam, Pop-ups, and automated vulnerability scans. Real-time threat detection, system scans, and background processes help in identifying and mitigating these risks.
The Antivirus market in India falls under the global application software market, specifically focusing on cybersecurity solutions. This segment includes companies developing software to counteract various cyber threats such as Keyloggers, Browser hijackers, Trojan horses, Worms, Rootkits, Spyware, Adware, Botnets, and Phishing attempts. According to Technavio, the global IT application software market size is determined by the consolidated revenue of entities producing all types of software, encompassing cloud-based solutions. In India, this market segment caters to businesses and consumers, providing essential cybersecurity protection.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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