Technavio analyzes that the Tooth Whitening Kit Market is expected to grow at a CAGR of 6.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 103.9 million.There are various factors that contribute to the growth of the market.ai_driver_list1
The home use application segment holds a significant market share in the global tooth whitening kit industry, with an estimated dominance throughout the forecast period. This trend is primarily driven by the widespread availability of over-the-counter (OTC) tooth whitening kits, growing consumer preference for convenient at-home treatments, and the increasing popularity of social media influencers promoting these products as desirable social assets. Key players, such as Colgate Palmolive and SmileDirectClub, are capitalizing on this trend by launching innovative solutions. For instance, SmileDirectClub recently introduced a sensitivity-free whitening kit, featuring an ultra-gentle formula and a 20-LED wireless accelerator light, enabling users to achieve a brighter smile in just one week.
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Tooth Whitening Kit Market Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
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The Tooth Whitening Kit market is thriving due to the increasing demand for dental aesthetics and cosmetic procedures. Advancements in technology have led to the availability of effective at-home whitening gels, making it a popular choice among consumers. The geriatric population and those with tooth ailments also contribute to the market's growth. Cosmetic dentistry procedures, such as bleaching, are no longer just a social asset but have become a necessity for self-esteem and beautification. Medical tourism and referrals are driving the demand for affordable teeth whitening options. Hydrogen peroxide-based whitening gels, toothpaste, and whitening strips are widely used. Influencers on social media and dental requirements are key consumer markets. Orthodontic treatment and restorative procedures often precede teeth whitening. At-home teeth whitening is a convenient and affordable alternative to professional procedures.
The Tooth Whitening Kit market falls under the broader category of the household and personal care products market. This sector encompasses businesses involved in the research and development (R&D) and production of personal and beauty care products, including cosmetics, perfumes, and dental solutions. The market's growth is driven by several factors, including advancements in dental aesthetics, the increasing geriatric population seeking cosmetic dentistry procedures, and the rise of medical tourism. Disposable income growth is a significant factor, as consumers are increasingly willing to invest in luxury and lifestyle-related products, such as tooth whitening kits, to enhance their overall appearance.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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