The Toilet Paper Market is being driven by Growing concerns about health and hygiene
The Toilet Paper Market is expected to grow at a CAGR of 4.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 8878.9 million. In response to escalating environmental concerns and the need to minimize carbon footprints, toilet paper vendors are innovating with eco-friendly packaging materials, replacing plastic. Sustainable manufacturing processes are being adopted, such as sourcing wood from renewable forestry. Essity, a leading player in the global toilet paper market, has announced its commitment to using 85% renewable or recycled materials for packaging by 2025, and aims for 100% recyclability of plastic packaging by the same year. This shift towards sustainability is driven by the increasing importance of eco-friendly business practices.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
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Report Coverage |
Details |
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Page number |
185 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.4% |
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Market growth 2025-2029 |
USD 8878.9 million |
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Market structure |
market_structure.ucfirst |
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YoY growth 2024-2025(%) |
4.3 |
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Key countries |
US, China, Canada, Germany, India, Japan, Italy, UK, France, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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In the realm of hygiene and safety products, toilet paper stands out as a crucial essential. The market encompasses various types, including 2 ply and single ply, as well as premium offerings boasting embossed, ultra-soft, fragranced, printed, and flushable features. B2B and B2C businesses distribute tissue products for at-home use and in commercial settings. Sustainability is a growing concern, with greener options like FSC-certified tissue fiber, recycled fibers, and sustainable bath tissues gaining popularity. Health and wellness, e-commerce, travel and tourism, and bidet toilets are also significant sectors. Ply count, absorbency rate, and packaging are key considerations. Rolled and folded toilet paper are common forms, catering to diverse consumer preferences.
The global market for household products, encompassing non-durable items such as detergents, soaps, diapers, and tissue and paper products including 2 ply toilet paper, is experiencing significant growth. Key drivers include the surge in B2B and B2C e-commerce sales, particularly in emerging economies. The convenience, ease of payment, discounts, and extensive product offerings provided by e-commerce platforms have led to a substantial increase in their usage and popularity over the past five years, fueling the expansion of the household products sector.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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