Latest News- Tissue Paper Market: Commercial is expected to lead the Application segment during 2025-2029

The Tissue Paper Market is being driven by Increasing concerns about health and hygiene in developing economies

The Tissue Paper Market is expected to grow at a CAGR of 5.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 30 billion. In the global tissue paper market, vendors are employing strategic pricing strategies to boost sales through online platforms. Discounts and promotions serve as effective marketing tools, driving growth in the digital domain. Small and local vendors are capitalizing on this trend by expanding their reach to premium customers via online channels. The proliferation of the internet is fueling consumer awareness regarding the convenience of purchasing tissue paper products online. Online sales are gaining traction due to extensive product offerings and detailed product descriptions, enabling consumers to make informed decisions about purchasing high-quality tissue paper. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Commercial
  • Residential
• Distribution Channel
  • Hypermarkets and supermarkets
  • Convenience stores
  • Online retail
  • Drug and pharmacy stores
• Product
  • Toilet paper
  • Facial tissue
  • Paper towel
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing concerns about health and hygiene in developing economies
• Rise in hospitalizations and healthcare expenditure
• Adoption of multiple marketing and promotional strategies by key competitors

However, the market also witnesses some limitations, which are as follows:

• Threat of prominent substitutes
• Limited availability of raw materials for tissue paper manufacturing
• Tissue paper use contributing to deforestation

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Market Scope in Tissue Paper Market Research Report

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Research Analysis Overview

The Tissue Paper Market encompasses various products such as Toilet Paper, Paper Tissues, Baby Diapers, Face Masks, Wipes, and Paper Towels, primarily used for Hygiene purposes in Healthcare facilities, Household sanitation, Corporate workplaces, Catering places, and Hospitals. With the increasing awareness of Germs and viruses, there is a growing demand for Eco-friendly and Sustainably sourced materials like Recycled paper pulp. Product innovation includes Natural ingredients and Pulp-based items. The Bath & Toilet segment and Residential segment lead in consumer spending, while Online sales channels are gaining popularity. However, concerns over Deforestation and Raw materials remain a challenge.

Market Research Overview

The global tissue paper market, a significant segment of the non-durable household products industry, experiences continuous growth due to various factors. These include the rising demand for household sanitation and hygiene products in residential, corporate, and public sectors. Key drivers include the increasing awareness of germs and viruses, and the need for convenient and effective solutions. In addition, e-commerce platforms have gained significant traction, particularly in developing countries, leading to a surge in online sales of tissue products. This trend is expected to persist, fueled by the benefits of convenience, ease of payment, and a wide product selection. Corporate workplaces, catering places, hospitals, and households all contribute to the increasing demand for tissue paper, making it an essential commodity in the household products market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/