Thermoplastic Polyurethane Market Growth Trends and Forecast 2024-2028
The thermoplastic polyurethane market is projected to grow by USD 945.7 million from 2024 to 2028, with a CAGR of 6.21%. Increasing demand from the automotive, footwear, consumer goods, and construction industries is driving the market, particularly in Asia-Pacific (APAC). The shift toward bio-based TPUs is further fueling market expansion, providing sustainable alternatives to traditional petroleum-based materials. However, moisture-related damage to TPU structures presents a significant challenge, necessitating innovations in moisture-resistant formulations to ensure long-term durability.

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Market Segmentation
By Application
- Footwear
- Consumer goods and electronics
- Automotive
- Construction
- Others
By Product
- Polyester
- Polyether
- Polycaprolactone
By Region
Asia-Pacific (APAC) - 41% Market Share Contribution
Europe
North America
Middle East & Africa
South America
The APAC region is leading the TPU market due to the expansion of automotive, construction, and healthcare industries. Countries like India, Indonesia, Thailand, and Vietnam are experiencing significant growth in automobile production, which is driving the demand for TPU-based components. Additionally, the healthcare industry in APAC is growing due to rising income levels and increasing health awareness, further boosting TPU demand in medical applications.
Market Dynamics
Key Market Drivers
- Growth in the automotive sector in APAC: TPUs are widely used in door panels, acoustic panels, seats, airbags, and anti-vibration panels in vehicles. The rising population and purchasing power in APAC countries are increasing demand for TPU-based automotive components.
- Increasing demand for sustainable materials: Companies are shifting towards biobased TPUs, derived from castor oil and renewable resources, to meet environmental regulations.
- Expanding applications in footwear and industrial coatings: TPU's slip resistance, abrasion resistance, and chemical resistance make it ideal for footwear soles, athletic shoes, and protective coatings.
Emerging Market Trends
- Development of bio-based TPUs: Companies are investing in sustainable TPU solutions to reduce reliance on petroleum-based plastics.
- Growing use in electronics and cable applications: TPU’s flame retardancy and flexibility make it ideal for cable insulation and protective coatings in electronic devices.
Challenges Impacting Market Growth
- Moisture damage to TPU structures: Aromatic TPUs absorb atmospheric moisture, which can lead to polymer degradation during processing. The industry is focusing on moisture-resistant formulations and alternative materials like aliphatic TPUs, which offer lower moisture absorption.
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Key Market Players
- API Spa
- BASF SE
- Avient Corp.
- COIM Spa
- Covestro AG
- DIC Corp.
- Dongsung Corp.
- Epaflex Polyurethanes Spa
- HEXPOL AB
- Huntsman Corp.
- Kolon Industries Inc.
- Koninklijke DSM NV
- KURARAY Co. Ltd.
- Mitsui Chemicals Inc.
- Sanyo Corp of America
- Songwon Industrial Co. Ltd.
- Taiwan PU Corp.
- The Lubrizol Corp.
- Tosoh Corp.
- Wanhua Chemical Group Co. Ltd.
Future Market Insights
The thermoplastic polyurethane market is expected to witness continuous expansion due to its increasing adoption in automotive, footwear, electronics, and medical applications. The shift towards sustainable TPU solutions, driven by environmental concerns and regulatory compliance, will shape future market trends. Advancements in bio-based TPUs and moisture-resistant formulations will be critical in overcoming industry challenges, ensuring long-term market growth.