Authored By: Sarah
24 Jan 2025

Latest News- Teeth Whitening Market: Whitening toothpaste is expected to lead the Product segment during 2025-2029

The Teeth Whitening Market is being driven by Growing awareness among consumers about importance of dental aesthetics and oral hygiene

The Teeth Whitening Market is expected to grow at a CAGR of 5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1266.5 million. The teeth whitening market has experienced substantial growth due to the increasing influence of social media. With approximately 4.48 billion active users worldwide, social media platforms such as Instagram, Facebook, and YouTube have emerged as potent marketing tools. These channels have significantly enhanced consumer awareness regarding teeth whitening solutions. Previously, individuals primarily relied on traditional advertising methods like television commercials and print advertisements for information. However, social media's advent has provided access to a vast repository of information and authentic testimonials from users, making it an indispensable marketing medium for teeth whitening products and services. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on segments_for_ai.nslist

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

  • Growing awareness among consumers about importance of dental aesthetics and oral hygiene
  • Easy availability of teeth whitening OTC products
  • Increasing dental tourism

However, the market also witnesses some limitations, which are as follows:

  • High cost of teeth whitening procedure
  • Side effects of teeth whitening products
  • Stringent reimbursement policy for dental procedures

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Market Scope in Teeth Whitening Market Research Report

Market Scope

Report Coverage

Details

Page number

201

Base year

2024

Historic period

2019-2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 5%

Market growth 2025-2029

USD 1266.5 million

Market structure

Fragmented

YoY growth 2024-2025(%)

4.6

Key countries

US, India, China, Germany, Japan, Canada, UK, France, Brazil, and Spain

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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Research Analysis Overview

The Teeth Whitening Market encompasses various sectors including dental aesthetics, cosmetic dentistry, and medical tourism. Factors driving growth include tooth ailments, referrals, motivational factors, media exposure, and preventive dental care. Women, elderly people, and self-improvement seekers are primary consumers. Health consciousness, oral aesthetics, self-care routines, and beauty also influence the market. Paramedics, nurses, healthcare staff, and dental clinics offer teeth whitening solutions. Social distancing and routine dental procedures have led to an increase in demand for cosmetic dental procedures like teeth whitening technologies.

Market Research Overview

The Teeth Whitening market falls under the broader category of Dental Aesthetics within the Global Personal Care Products industry. This sector encompasses tooth ailments solutions in Cosmetic Dentistry, fueled by medical tourism and referrals. Motivational factors such as societal pressure, media exposure, and the desire for a radiant Smile contribute to its growth. Dentists employ professional whitening techniques using hydrogen peroxide, toothpaste, and strips. Market expansion is driven by increasing disposable income, enabling consumers to invest in luxury and lifestyle-enhancing products. Social media platforms and brands like White Dental Beauty in London Dental Surgery further fuel market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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