Authored By: Sarah
11 Jul 2024

 Tea Market to grow by USD 19.34 billion between 2024-2028

According to a research report “ Tea Market” by Distribution Channel (Offline, Online) Product (Black tea, Green tea, Others) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 19.34 billion at a CAGR of  5.6% during the forecast period. In the dynamic tea market, various types of tea offer distinct business opportunities due to their unique health benefits. White tea, for instance, boasts a high antioxidant content, making it a valuable commodity in the preventative health sector. Antioxidants found in white tea can mitigate risks of several diseases, including cancer and degenerative conditions, as well as shield the body from environmental damage. Green tea, on the other hand, is a low-caffeine alternative to coffee, and its consumption has been linked to reduced risks of stroke and heart attack due to its LDL cholesterol-lowering properties. These health benefits position green tea as a lucrative investment in the health-conscious beverage market..

Browse market data tables, figures, and in-depth TOC on “Tea Market” by Distribution Channel (Offline, Online) Product (Black tea, Green tea, Others) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028.

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By Distribution Channel, the Offline segment is projected to dominate the market size in 2024.

The global black tea market is experiencing significant growth due to the increased demand in key consumer regions, including Turkey, Saudi Arabia, Iran, and the UK. This robust expansion is driven by the unique, strong flavor profile of black tea, derived from its extensive oxidation process. Despite slight declines in consumption in Russia and the US, the market is buoyed by burgeoning demand in India and Turkey. The Camellia sinensis plant undergoes oxidation in moist, oxygen-rich environments, resulting in the distinctive dark-brownish-black color and bold taste of black tea.

By Product, Black tea  segment is expected to hold the largest market size for the year 2024.

In the global tea market, offline distribution channels represent a crucial aspect of business operations. These channels, including brick-and-mortar stores, supermarkets, specialty tea shops, and health food stores, enable consumers to engage with products through tactile experiences and personalized interactions. Knowledgeable staff members offer expert recommendations and address product inquiries, contributing to a significant portion of market sales.

APAC is forecasted to hold the largest market size by region in 2024.

The APAC region, known for its significant production and consumption of tea products worldwide, is projected to maintain market dominance during the forecast period. China, a major player in green tea manufacturing and export, and India, a leading black tea producer and exporter, spearhead the APAC tea market. Japan, Sri Lanka, Vietnam, and Indonesia are also prominent contributors. The surge in tea consumption fuels the market's growth, with India being a key market for black tea production and consumption in 2023.

The Tea Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • ACIL
  • Akbar Brothers Pvt. Ltd.
  • Apeejay Surrendra Group
  • Associated British Foods Plc
  • Barrys Tea
  • Fukujuen Co. Ltd.
  • Godrej and Boyce Manufacturing Co. Ltd.
  • Harney and Sons Fine Teas
  • ITO EN Ltd.
  • LIPTON Teas and Infusions
  • M.M.Ispahani LTD.
  • Mighty Leaf Tea Canada
  • Nestle SA
  • Numi Inc.
  • ltd.
  • Tata Consumer Products Ltd.
  • The Hain Celestial Group Inc.
  • The Republic of Tea Inc.
  • Williamson Magor and Co. Ltd.
  • Yunnan Dayi Tea Industry Group Co. Ltd.

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Research Analysis Overview

The tea market encompasses a diverse range of products, from Moringa Hibiscus and Peppermint Refresh to Organic India's and Dabur's offerings. Packaging innovations play a crucial role in this industry, ensuring the preservation of tea's calming effects and weight management benefits. The consumer base for premium tea experiences continues to expand, driven by the ethical sourcing and sustainability practices of leading players. Tea production and exports are significant contributors to the food and beverage sector, with countries like India and China dominating global supply. The Camellia Sinensis plant, rich in calcium, magnesium, manganese, potassium, antioxidants, caffeine, polyphenols, and other health benefits, forms the foundation of this thriving market. Organic tea, in particular, has gained popularity due to its ethical production methods and the assurance of no harmful additives. Coca-Cola and other beverage giants have entered the tea market, recognizing the potential of this sector. Consumers increasingly seek out tea for its calming effects, antioxidant properties, and potential weight management benefits. The tea industry's commitment to sustainability and ethical sourcing further strengthens its position as a responsible and desirable choice for health-conscious consumers.

Market Research Overview

In the dynamic and expanding food and beverage industry, the tea market stands out as a significant player, catering to a diverse consumer base in the urban sector and beyond. This market offers a wider range of beverage options, including specialty variants such as herbal tea, packaged tea leaves, and flavoured blends. The workforce involved in tea production and exports is substantial, contributing to economic development and socio-economic classes. Tea, derived from the Camellia Sinensis plant, comes in various forms like Oolong, Black, Green, and Organic. Brands like Simply Chamomile, Moringa Hibiscus, Peppermint Refresh, Organic India, Dabur, and Coca-Cola, among others, innovate in packaging, from eco-friendly Aluminium tin boxes and Paper packaging to Plastic containers. Tea consumption is on the rise due to its calming effects, weight management benefits, and antioxidant properties. Household spendings on hot drinks, including tea, are increasing, with B2C enterprises capitalizing on this trend. The tea market's economic importance is reflected in its Production data and Trade press coverage. Premium tea experiences, ethical sourcing, and sustainability are key focus areas for brands. Keywords: tea market, food and beverage, urban sector, consumer base, workforce, economic development, socio-economic classes, Camellia Sinensis plant, Oolong tea, Black tea, Green tea, Organic tea, herbal tea, packaged tea leaves, flavoured blends, packaging innovations, tea consumption, Production data, Trade press, B2C enterprises, Premium tea experiences, ethical sourcing, sustainability, Calming effects, Weight management benefits, Antioxidant properties, Health benefits.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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