The Tarot Cards Market is being driven by Growing disposable income of consumers
The Tarot Cards Market is expected to grow at a CAGR of 2.9% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 197.8 million. In the dynamic market for tarot cards, e-commerce platforms have emerged as indispensable tools for driving sales growth. Key players, such as Amazon.com Inc., Walmart Inc., and others, have expanded their roles beyond traditional e-retailing. They now facilitate product innovation, identify consumer trends and preferences, and deliver enhanced shopping experiences. Notable e-commerce players like Amazon, Flipkart Inc., and Snapdeal Pvt. Ltd. significantly contribute to the global dissemination of tarot card readings, thereby increasing market awareness and demand. As a result, e-commerce is poised to be a primary marketing channel for tarot card retailers aiming to expand their sales volumes. These factors are anticipated to propel the expansion of the global tarot cards market throughout the forecast period.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Type (French suited tarot decks, German suited tarot decks, Italo portugese suited tarot decks, Non occult Italian suited tarot decks) Geography (North America, APAC, Europe, South America, Middle East and Africa).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Tarot Cards Market Research Report
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In today's digital age, Tarot cards have gained significant popularity as a divination tool, with various decks and artistic interpretations available on social media and e-commerce platforms. Wellness enthusiasts embrace virtual tarot readings on digital platforms, while ethical sourcing and cultural representation are crucial considerations. Augmented reality apps and themed decks add a modern twist, with free online readings and instructional guides catering to self-help and alternative therapy seekers. Traditional decks coexist with oracle decks and themed designs, fostering online communities and spirituality. Despite the mainstream culture, some stigmas persist, with tarot cards rivaling other divination instruments.
The Tarot cards market falls under the broader category of leisure products within the household durables market. This segment encompasses sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, consumer-oriented games, and Tarot cards. According to Technavio's market analysis, the global household durables market size is determined by the combined revenue generated by manufacturers of household durables. Factors driving the growth of the leisure products sector include the rise in health and fitness club memberships, increasing popularity of digital platforms for Tarot readings, innovative deck designs, artistic interpretations, and the integration of augmented reality technology for virtual Tarot readings. The health and fitness industry's growth, with its increasing membership numbers and new club openings, presents significant opportunities for Tarot cards as a form of wellness and self-care practice.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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