The Tarot Cards Market is being driven by Growing disposable income of consumers
The Tarot Cards Market is expected to grow at a CAGR of 2.9% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 197.8 million. In the dynamic market for tarot cards, e-commerce platforms have emerged as indispensable tools for retailers aiming to expand their customer base and sales volume. Major players like Amazon.com Inc., Walmart Inc., Flipkart Inc., and Snapdeal Pvt. Ltd. have transcended their role as mere intermediaries, now leveraging data to inform product development, identify consumer trends, and deliver enhanced shopping experiences. By raising global awareness and promoting the benefits of tarot card readings, these platforms significantly contribute to market growth. The e-commerce sector's ability to monitor brand and product reviews, facilitate seamless transactions, and offer competitive pricing further strengthens its position as a key marketing channel for the tarot cards market during the forecast period.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.9% |
Market growth 2024-2028 |
USD 197.8 million |
Market structure |
market_structure.ucfirst |
YoY growth 2023-2024(%) |
2.8 |
Key countries |
US, China, Canada, Japan, Germany, India, UK, South Korea, France, and Italy |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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In today's digital age, Tarot cards have gained significant popularity as a divination tool, with various innovations enhancing their accessibility and appeal. Social media platforms have become a hub for Tarot readings, allowing artistic interpretations and virtual interactions. Ethical sourcing of decks and themes, including traditional, themed, and oracle decks, is crucial. Digital platforms offer free online readings, mobile apps, and augmented reality experiences. E-commerce enables easy purchase of decks and instructional guides. Tarot cards remain a spirituality staple, rivaling other divination instruments, and serve as self-help tools and alternative therapies within online communities.
The Tarot cards market falls under the broader category of leisure products within the global household durables market. This market encompasses various sectors such as sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and consumer-oriented games. According to Technavio's market analysis, the growth of the leisure products market will be fueled by several factors, including the expansion of health and fitness clubs and their increasing memberships. Additionally, the integration of technology into Tarot readings through digital platforms, deck designs with artistic interpretations, and the implementation of augmented reality for virtual tarot readings, are further driving market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
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