Authored By: Sarah
11 Jul 2024

 Sushi Restaurants Market Size to grow by USD 3.81 billion between 2024-2028

According to a research report “ Sushi Restaurants Market” by Product (RDSR, CBSR) Type (Nigiri, Sashimi, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 3.81 billion, at a CAGR of  3.53% during the forecast period. In the dynamic food service industry, effective marketing strategies are essential for boosting sales and increasing brand visibility. Traditional advertising methods, such as print and electronic media, continue to play a role, but digital marketing has become increasingly prominent. Sushi restaurant chains, in particular, are capitalizing on this trend, utilizing digital platforms to engage with consumers, particularly Millennials, who spend a considerable amount of time on social media. Twitter, for instance, is a popular choice for quick-service sushi restaurants seeking to expand their reach and build brand awareness. By posting enticing promotional offers and visually appealing food images, these establishments foster customer engagement and loyalty.

Browse market data tables, figures, and in-depth TOC on “Sushi Restaurants Market” by Product (RDSR, CBSR) Type (Nigiri, Sashimi, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the RDSR segment is projected to dominate the market size in 2024

Nigiri sushi, a traditional Japanese culinary art form, represents a significant growth driver in the sushi restaurants market. This style of sushi features hand-formed rice, topped with raw seafood, where the natural moisture and rice's stickiness create a bond. Unlike other sushi varieties, nigiri contains vinegared rice and minimal additional ingredients, allowing the authentic flavors of the fish to shine. Its popularity, initially confined to Japan, has expanded globally, fueling market expansion during the forecast period.

By Type, Nigiri  segment is expected to hold the largest market size for the year 2024

The dine-in segment of the global sushi restaurants market encompasses establishments offering fine dining, fast-casual, and quick service experiences, including sushi bars. In contrast, conveyor belt sushi restaurants, popular in Asia, have limited presence in markets like the US and the UK, where the dine-in segment dominates. The quick-service sushi sector is expanding globally, fueled by innovative offerings such as sushi burritos and rolls, which provide customers with the flexibility to customize their meals by selecting a wrap, protein, vegetables, and toppings.

APAC is forecasted to hold the largest market size by region in 2024

The APAC region dominates the global sushi restaurants market growth, with Japan spearheading this segment in 2023. China, Australia, India, and South Korea follow suit. The increasing appreciation for Japanese cuisine in neighboring countries, including China, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, driven by cultural affinities, fuels market expansion. Vendors tailor menus to local tastes and invest in marketing initiatives to boost brand awareness and product reach, thereby propelling the sushi restaurants market in APAC.

The Sushi Restaurants Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Bento Sushi
  • Choushimaru Co. Ltd.
  • FOOD and LIFE Co. Ltd.
  • Genki Sushi Singapore Pte. Ltd.
  • Hinata Sushi
  • Innovative Dining Group
  • Kappa Create Co. Ltd.
  • Kura Sushi USA Inc.
  • Lettuce Entertain You Enterprises Inc.
  • MASA
  • Pisces Sushi and Global Bistro
  • Restaurant Wasabi Sushi
  • Sakae Holdings Ltd.
  •  SJ EUS Food Inc.
  • The ONE Group Hospitality Inc.
  • YO Sushi UK Ltd.
  • Yoko Japanese Restaurant
  • Zensho Holdings Co. Ltd.

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Research Analysis Overview

Title: Sushi Restaurants: A Culinary Adventure in the Global Foodservice Industry Sushi restaurants have become a popular dining alternative in the global foodservice industry, offering a unique blend of quick-service franchises, informal eateries, and classic sushi bars. Authentic sushi experiences provide a cultural immersion and gourmet indulgence, featuring the traditional sushi roll (maki) made with vinegared rice, raw fish, vegetables, and nori. As consumer behavior shifts towards health consciousness and environmental sustainability, sushi restaurants are adapting to meet these demands. Many establishments now offer menu options that cater to vegetarian and vegan diets, using tropical fruits and vegetables instead of fish. Delivery and digitalization have also transformed the sushi industry, making it more accessible to a wider audience. Urbanization and cultural influence have led to the globalization of Japanese food and Japanese cuisine. Sushi's popularity has spread beyond Asia, with new twists and fusion dishes emerging. The sushi experience continues to evolve, offering a culinary adventure for food enthusiasts around the world.

Market Research Overview

The Sushi Restaurants Market is a dynamic and evolving industry vertical in the global foodservice industry, known for its unique culinary experiences and diverse offerings. Product features and functions include fresh, sustainable seafood, premium-quality vegetables, and a range of meatless dining options catering to vegetarians, vegans, and health-conscious consumers. Industry threats come from competition, regulatory compliance, and external shocks such as economic uncertainty and seasonality. Government spending on food safety and regulations ensure transparency in supply chains and responsible seafood procurement. Sushi offerings have expanded to include plant-based options using mushrooms, avocado, tofu, and other ingredients, reflecting the growing trend towards plant-based diets and fusion concepts. Transparent supply chains, originality, and integrity are key differentiators for sushi restaurants, offering consumers a culinary adventure, cultural immersion, and gourmet indulgence. The market potential is vast, with new market initiatives including acquisitions, business expansions, and service/product launches. Consumer preferences are dynamic, with budget-conscious and convenience-oriented consumers seeking fast casual restaurants and takeout/delivery options. Authenticity seekers and health-conscious consumers prefer fine dining experiences and customizable sushi. Fusion sushi, traditional sushi, and tropical fruit sushi are popular menu options. Food safety and quality are paramount, with concerns around food poisoning, cross-contamination, and contaminated food. Technology and digitalization have transformed the industry, with social networking sites and digital media playing a significant role in marketing efforts and consumer engagement. The sushi value chain includes food service companies, ingredient sourcing, menu creation, and chef and customer service. The industry faces challenges such as skill shortages, labor costs, regional variations, and supply chain difficulties. Sustainability and environmental issues are increasingly important, with a focus on responsible sourcing practices and eco-friendly packaging. In conclusion, the sushi restaurants market is a vibrant and diverse industry, offering a range of culinary experiences and catering to evolving consumer preferences. Transparency, originality, and sustainability are key differentiators, with technology and digitalization playing a significant role in marketing and consumer engagement. The industry faces challenges such as regulatory compliance, skill shortages, and supply chain difficulties, but also presents opportunities for growth and innovation.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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