The Sushi Restaurants Market is being driven by Increasing adoption of marketing strategies by vendors
The Sushi Restaurants Market is expected to grow at a CAGR of 3.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 3918.7 million. In the global culinary landscape, sushi continues to be a highly sought-after dish, with its popularity extending beyond Japan's borders. Among the various types of sushi, Nigiri sushi has recently gained significant traction. This form of sushi, which is served in numerous sushi establishments worldwide, is characterized by a thin slice of raw fish atop a compact mound of vinegared rice. Notably, Nigiri sushi diverges from traditional sushi rolls, which are commonly wrapped in seaweed and filled with ingredients such as raw tuna, avocado, cucumber, and crab. Both Nigiri and sushi rolls cater to diverse palates, reflecting the dynamic evolution of sushi trends.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
195 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.5% |
Market growth 2025-2029 |
USD 3918.7 million |
Market structure |
market_structure.ucfirst |
YoY growth 2024-2025(%) |
3.3 |
Key countries |
China, Japan, India, US, South Korea, UK, Canada, Germany, France, and Italy |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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In the global foodservice industry, Japanese cuisine's popularity continues to rise, with sushi restaurants leading the way. These establishments offer an authentic culinary adventure, featuring dishes made with rice, vinegar, raw fish, vegetables, and tropical fruits. Consumer behavior is influenced by health consciousness, urbanization, and cultural influence. Menu options include maki rolls, gourmet indulgences, and dining alternatives such as classic sushi bars, informal eateries, and quick-service franchises. Digitalization and delivery services cater to modern lifestyles, while environmental sustainability is a growing concern. Japanese food's allure lies in its rich cultural immersion and the artistry of preparing and presenting raw fish.
The Sushi restaurant market is a significant segment within the Japanese food industry, which falls under the larger umbrella of the global hotels, resorts, and cruise lines market. This market encompasses businesses specializing in the preparation and service of authentic Sushi, utilizing elements such as Rice, Vinegar, Raw fish, Vegetables, and Sushi rolls (Maki), all integral to Japanese cuisine. Market expansion is influenced by consumer behaviour trends, with an increasing preference for Japanese food in eateries. Marketing tactics and efforts, including digital media and social networking sites, leverage technology to cater to market demand from food service companies, including parent global hotels, resorts, and cruise lines. The travel and tourism industry's growth, driven by both emerging and developed economies, further fuels the demand for Sushi restaurants.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
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