Supply Chain Analytics Market 2024-2028
The Global supply chain analytics market is poised for significant growth, projected to expand at a compound annual growth rate (CAGR) of 19.28% between 2023 and 2028, with a forecasted increase of USD 10.38 billion. This growth is driven by the increasing need for businesses to improve efficiency, visibility, and decision-making within their supply chains, particularly through the integration of advanced data analysis tools. Supply chain analytics involves the collection, processing, and analysis of data related to procurement, production, distribution, and logistics, including fleet management. It helps businesses enhance visibility, optimize processes, and reduce costs, resulting in more informed decisions

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Market Segmentation
- Deployment Segmentation:
- Cloud-Based: Cloud-based solutions, which accounted for a significant portion of the market, provide scalability, flexibility, and advanced analytics capabilities. They help businesses respond quickly to changing market conditions and improve operational efficiency.
- On-Premises: While cloud solutions lead the market, on-premises deployments remain prevalent, especially in industries requiring stricter data control.
- End-User Segmentation:
- Retail: Retailers leverage analytics for demand forecasting, inventory management, and optimizing customer experience.
- Manufacturing: The manufacturing sector uses supply chain analytics for production planning, inventory control, and supplier management.
- Transportation: This segment focuses on route optimization, fleet management, and logistics efficiency.
- Healthcare: Healthcare providers use analytics to streamline procurement, manage inventory, and optimize distribution of medical supplies.
Regional Market
The supply chain analytics market exhibits varying growth patterns across different regions.
- North America is expected to contribute 38% of the global market share during the forecast period. The region is a hub for technological advancements in AI, ML, and big data analytics, which are widely adopted to improve supply chain operations. The growth of e-commerce and increasing demand for last-mile delivery optimization are also boosting market demand in this region.
- Europe is witnessing increased investments in advanced analytics solutions, particularly in countries like Germany and the UK.
- Germany
- United Kingdom
- France
- Asia-Pacific (APAC), led by China and India, is seeing rapid adoption of supply chain analytics solutions due to growing manufacturing hubs and e-commerce industries.
- Middle East & Africa and South America also show steady growth, particularly driven by digital transformation initiatives in countries like Saudi Arabia and Brazil.
Key Market Drivers
- Improved Supply Chain Visibility: Companies increasingly seek transparent and efficient management of orders, inventory, and shipments. Analytics software, such as IBM’s AI-powered solutions, allows businesses to gain greater visibility, anticipate production flows, and make better decisions.
- E-commerce and Omnichannel Retailing: The growth of online retailing places pressure on supply chains, prompting the adoption of advanced analytics to optimize inventory, demand forecasting, and order fulfillment processes.
- Technological Advancements: The integration of artificial intelligence (AI), machine learning (ML), and big data analytics continues to drive innovation in supply chain software.
Market Trends
- Procurement Analytics: The rising use of procurement analytics is transforming the market. Tools like Anaplan’s procurement spend analysis help businesses automate and streamline procurement processes, predict supplier expenditure, and identify savings opportunities.
- Cloud-Based Solutions: The cloud-based segment is expected to witness significant growth. Cloud platforms enable businesses to scale their analytics infrastructure efficiently, providing on-demand resources without large upfront investments.
Challenges
- Complexity of Implementation: As global supply chains become increasingly interconnected, the complexity of coordinating demand and capacity between suppliers and customers becomes a significant challenge. Different B2B standards and evolving software solutions also add to the difficulty in implementing supply chain analytics across various business processes.
Key Companies in the Supply Chain Analytics Market
Some of the key companies of the Supply Chain Analytics Market are as follows:
- AIMMS BV
- American Software Inc.
- Anaplan Inc.
- Coupa Software Inc.
- Domo Inc.
- International Business Machines Corp.
- Kinaxis Inc.
- Manhattan Associates Inc.
- MicroStrategy Inc.
- NB Ventures Inc.
- NTT DATA Corp.
- Oracle Corp.
- Panasonic Holdings Corp.
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- TARGIT AS
- Teradata Corp.
- TIBCO Software Inc.
- Infor Inc.
Recent Developments
- July 2023: IBM launched new AI-powered supply chain analytics tools to enhance visibility and predictive capabilities across global supply chains.
- September 2023: Anaplan’s partnership with global retailers introduced advanced procurement analytics for better demand forecasting and supplier management.
- November 2023: SAP SE unveiled an integrated supply chain management platform combining AI and cloud computing for improved operational efficiency across industries.