Latest News- Supplements Market: Vitamins is expected to lead the Product segment during 2025-2029

The Supplements Market is being driven by Rising awareness through social media marketing

The Supplements Market is expected to grow at a CAGR of 7.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 21132.2 million. Incorporating regular sports and fitness activities into one's lifestyle is a crucial business strategy for promoting health and wellness for both children and adults. This approach not only enhances physical fitness and overall health but also plays a pivotal role in combating childhood obesity, a pressing health concern in the industry. The benefits of such activities extend to the reduction of risks associated with type 2 diabetes and metabolic syndrome, as well as improving metabolic function and musculoskeletal health. An active individual boasts higher cardiorespiratory fitness and stronger muscles compared to their sedentary counterpart. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Vitamins
  • Sports nutrition
  • Herbal and botanical supplement
  • Meal replacement supplement
• Distribution Channel
  • Retail outlets
  • Online stores
• End-user
  • Adults
  • Elderly population
  • Children and adolescents
• Formulation
  • Capsules
  • Tablets
  • Powders
  • Liquids
  • Softgels
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising awareness through social media marketing
• Growing urban population
• Increasing number of sales outlets

However, the market also witnesses some limitations, which are as follows:

• Stringent government regulations
• Availability of traditional or natural weight loss methods
• Rising number of adulteration cases

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Market Scope in Supplements Market Research Report

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Research Analysis Overview

The Supplements Market encompasses a range of products including those that promote gut health, such as probiotics and prebiotics. Vitamins D and C, whey and casein proteins, plant-based proteins, and functional ingredients like green tea extract, plant extracts, and herbal extracts are also popular. Nutrient density and food science are key areas of focus in this industry, which leverages personalized nutrition through DNA testing, health monitoring, and wearable technology. Industry events and trade shows showcase the latest research on bioactive compounds and functional ingredients, while intellectual property protection and targeted marketing strategies are essential for success.

Market Research Overview

In the realm of health and nutrition, the supplements market encompasses a diverse range of products, including protein powders, amino acids, herbal supplements, and sports nutrition. This sector caters to the growing demand for dietary supplements that enhance athletic performance, promote muscle growth, and provide essential nutrients. The global market size for supplements is determined by the consolidated revenue of the vendors engaged in manufacturing and distributing these products. Technavio's market analysis excludes food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages. The market's expansion is influenced by the health benefits associated with the consumption of minimally processed foods, such as vegetables, which are rich in nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/