Authored By: Sarah
17 Jul 2024

 Sugar-Free Food and Beverages Market Size to grow by USD 40.13 billion between 2023-2027

According to a research report “ Sugar-Free Food and Beverages Market” by End-user (Supermarkets or hypermarkets, Convenience stores, Online stores, Specialty stores) Product (Sugar-free beverages, Sugar-free dairy products, Sugar-free confectionery, Sugar-free bakery, Sugar-free ice-creams) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 40.13 billion, at a CAGR of 9.53% during the forecast period. The global sugar-free food and beverages market has experienced substantial growth over the last decade, with e-commerce playing a pivotal role in its expansion. E-commerce platforms enable consumers to access a wide array of regional and international sugar-free brands, offering various flavors and ingredients. The proliferation of e-commerce vendors worldwide is driven by the widespread adoption of smartphones, facilitating online purchases. Major e-retailers, including and eBay Inc., dominate the global market for sugar-free foods and beverages, providing customers with a diverse range of options..

Browse market data tables, figures, and in-depth TOC on “Sugar-Free Food and Beverages Market” by End-user (Supermarkets or hypermarkets, Convenience stores, Online stores, Specialty stores) Product (Sugar-free beverages, Sugar-free dairy products, Sugar-free confectionery, Sugar-free bakery, Sugar-free ice-creams) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2027. Download Free Sample


By End-user, the Supermarkets or hypermarkets segment is projected to dominate the market size in 2024

In the sugar-free food and beverages market, supermarkets and hypermarkets serve as the primary distribution channels due to their ability to provide a vast selection of sugar-free options under one roof. Consumers are attracted to these retail outlets due to enticing discounts and an enhanced shopping experience, characterized by attractive shelf displays. Additionally, supermarkets and hypermarkets hold significant buying power, enabling them to price competitively by offering discounts on sugar-free products. This pricing strategy is challenging for competitors to match, making supermarkets and hypermarkets the preferred choice for consumers seeking sugar-free alternatives.

By Product, Sugar-free beverages  segment is expected to hold the largest market size for the year 2024

The sugar-free beverages segment, which represents a significant portion of the global sugar-free food and beverages market, is experiencing robust growth due to the escalating preference for low-calorie, flavorful alternatives. Key players, including Coca-Cola, PepsiCo, and Monster Energy, dominate this segment with their extensive product offerings. Coca-Cola, for instance, introduces innovative sugar-free variants such as Coca-Cola Energy Cherry Zero Sugar, Coca-Cola Vanilla Zero Sugar, and Coca-Cola Cherry Vanilla Zero Sugar. Additionally, vendors are targeting diet-conscious consumers by promoting and expanding their diet-based sugar-free beverage lines.

North America is forecasted to hold the largest market size by region in 2024

The North American market for sugar-free food and beverages is significantly driven by the United States, Canada, and Mexico. The increasing health consciousness among consumers, particularly those with obesity and diabetes, is fueling the demand for sugar-free alternatives. Major market players, such as Coca-Cola and Hershey, headquartered in the region, are capitalizing on this trend. Millennials are also contributing substantially to the consumption of sugar-free confectionery and beverages, making North America a lucrative market for sugar-free food and beverage vendors.

The Sugar-Free Food and Beverages Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Atkinson Candy Co.
  • Britvic Plc
  • Chocoladefabriken Lindt and Sprungli AG
  • Flowers Foods Inc.
  • General Mills Inc.
  • Gujarat Cooperative Milk Marketing Federation
  • Jones Soda Co.
  • Kellogg Co.
  • Keurig Dr Pepper Inc.
  • Monster Energy Co.
  • Nestle SA
  • PepsiCo Inc.
  • Russell Stover Chocolates
  • Suntory Holdings Ltd.
  • The Coca Cola Co.
  • The Hershey Co.
  • The Kraft Heinz Co.
  • Turkey Hill Dairy
  • Vadilal Industries Ltd.
  • Wells Enterprises Inc.

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Research Analysis Overview

The Sugar-Free Food and Beverages Market is witnessing significant growth due to increasing health consciousness and the implementation of sugar taxes in various countries. Consumers are increasingly opting for low-calorie foods and beverages, with a focus on zero sugar and low-calorie products. The market for sugar-free alternatives is expanding as people seek to reduce their intake of added sugar, which is linked to various health disorders such as obesity and diabetes. Sugar substitutes like stevia, erythritol, and monk fruit extract are popular sugar alternatives in the market. These sugar substitutes offer the same sweet taste without the calories or glycemic impact of sugar. Organic, refined sugar-free, raw, gluten-free, vegan sugar-free options are also gaining popularity. However, taste remains a significant challenge for sugar-free food and beverage manufacturers. Consumers demand products that not only taste good but also offer health benefits. Sugar-free alternatives to popular beverages like sodas, juices, and energy drinks are in high demand. The market for low-calorie beverages is expected to grow significantly in the coming years. Despite the benefits of sugar-free alternatives, it is essential to note that not all sugar-free products are created equal. Some may contain artificial sweeteners or other additives that can have negative health effects. It is essential to read labels carefully and choose products that use natural, whole food-based sweeteners and avoid added sugars, refined sugars, and artificial sweeteners.

Market Research Overview

The Sugar-Free Food and Beverages Market is witnessing significant growth due to the increasing health consciousness among consumers. With the rise in specific diets, such as diabetes, cardiovascular disease, and disorders like pre-diabetes and Crohn's disease, the demand for sugar-free alternatives is on the rise. Convenience stores, online retail, and specialty stores are stocking up on sugar-free products, including tabletop sweeteners, sugar-free beverages, and other sugar-free foods. Product formulators are focusing on low-sugar solutions, using natural sweetening types like stevia, monk fruit, and erythritol, as well as sugar substitutes like maltitol and sucrose alternatives. The sugar-free concept is not limited to beverages; it also includes low-calorie foods like muffins, cookies, biscuits, and even sugar-free versions of strawberry, mint chip, and chocolate flavors. Health-conscious customers are opting for nutritious foods, hygiene, and low-calorie products, leading to a decline in sales of processed food and added sugars. Companies like Mondelez International are introducing sugar-free versions of their popular snacks, such as wheat protein drinks, to cater to this growing market. Sugar taxes, low-carb beverages, and zero sugar options are becoming increasingly popular, with consumers seeking to reduce their sugar intake and manage their metabolic state. The sugar-free market also includes lactose-free, dairy-free, oil-free, non-GMO, organic, refined sugar-free, raw, gluten-free, vegan, and other specialty options. The trend towards healthy living and reducing glycation, a process linked to obesity and diabetes, is driving the growth of the sugar-free food and beverages market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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