growing adoption of target advertisement-based streaming apps is driving the Subscriber Data Management Market

Latest News:- Subscriber Data Management Market: Mobile networks is expected to lead the Type segment during 2024-2028

Technavio analyzes that the Subscriber Data Management Market is expected to grow at a CAGR of 16.9% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 4079.3 million.There are various factors that contribute to the growth of the market. The Subscriber Data Management Market is experiencing significant growth due to the increasing adoption of target advertising-based streaming apps. These apps collect and analyze consumer data to deliver personalized content and advertisements, enhancing user experience and engagement. This trend is driving the demand for advanced subscriber data management solutions that can effectively process and utilize large volumes of data to gain valuable insights and improve monetization opportunities.

The mobile networks segment in the global Subscriber Data Management (SDM) market is experiencing substantial growth, contributing significantly to the market's revenue. This growth is driven by the escalating usage of mobile devices and the rising demand for high-speed data services, particularly with the emergence of 5G technology. Mobile networks necessitate sophisticated SDM solutions to manage the voluminous subscriber data generated, ensuring efficient service delivery and superior user experiences. The integration of 5G technology has intensified the need for advanced SDM systems due to the complexities it introduces in data management, including real-time processing, authentication, and security. Telecom service providers and Internet of Things (IoT) applications further expand the market potential, necessitating data backup and security solutions to safeguard subscriber information using Internet Protocol (IP) and security solutions. 

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Subscriber Data Management Market Segmentation

• Type
  • Mobile networks
  • Fixed networks
• Geography
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America

Top Performing Companies

As per our research findings, here are some of the key competitors that are leading the industry

• ALE International
• Alepo
• Cisco Systems Inc.
• Enea AB
• Enea Openwave
• Extreme Networks Inc.
• Hewlett Packard Enterprise Co.
• HMD Global Oy
• Huawei Technologies Co. Ltd.
• Juniper Networks Inc.
• MSI Data LLC
• NetNumber Inc.
• Optiva Inc.
• Oracle Corp.
• R Systems Inc.
• Sandvine Corp.
• Sonic Foundry Inc.
• Telefonaktiebolaget LM Ericsson
• ZTE Corp.

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Research Analysis Overview

The Subscriber Data Management (SDM) market encompasses solutions for managing telecom subscriber information, including cloud-based and on-premise options. Network Functions Virtualization (NFV) and Long-Term Evolution (LTE) technologies, such as VoLTE (Voice over LTE), are driving the need for advanced SDM systems. Telecom Operators, Network Carriers, CSPs (Communication Service Providers), and Mobile Networks rely on these systems for Identity Management, Data Security, and Policy Management to safeguard mobile subscriptions and user data repositories from cyberattacks and data invasion. The advent of 5G Subscriptions and the integration of Smart TVs necessitate robust SDM systems that adhere to data privacy policies. Hybrid cloud solutions offer a balance between cost-effectiveness and security for managing subscriber data.

Market Research Overview

The Subscriber Data Management (SDM) market is a segment of the larger IT systems software industry, focusing on companies that specialize in creating and supplying application and database management software for telecom operators. This market encompasses both cloud-based and on-premise solutions, with Network Functions Virtualization (NFV) and Voice over LTE (VoLTE) gaining significant traction. Telecom operators rely on these advanced technologies, such as Long-Term Evolution (LTE), to manage their subscriber data efficiently and effectively. The global systems software market size, as calculated by Technavio, represents the combined revenue generated by organizations providing all types of systems software, including SDM, cloud computing, IT management, networking, security, and storage solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Technavio Research
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