Authored By: Sarah
11 Jul 2024

 Stock Images Market to grow by USD 1714.4 million between 2024-2028

According to a research report “ Stock Images Market” by Application (Editorial, Commercial) Product (Still images, Footage) Geography (North America, Europe, APAC, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1714.4 million at a CAGR of  6.56% during the forecast period. The burgeoning internet population and the widespread adoption of intelligent devices have significantly expanded the reach of social and digital media platforms. These channels have emerged as essential tools for marketing various products and services. Notably, the surge in popularity of stock images on social media platforms, including Facebook, Instagram, Twitter, Pinterest, Google+, and Snapchat, has amplified their exposure and bolstered the expansion opportunities for stock image providers. Social media now serves as a primary platform for advertisements, marketing, and client acquisition. For instance, Shutterstock, a market player, capitalizes on this trend by showcasing its stock images on social media..

Browse market data tables, figures, and in-depth TOC on “Stock Images Market” by Application (Editorial, Commercial) Product (Still images, Footage) Geography (North America, Europe, APAC, Middle East and Africa, South America) Global Forecast to 2028.

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By Application, the Editorial segment is projected to dominate the market size in 2024.

In the business world, still images hold immense value as a powerful communication tool. These static visuals, encompassing photographs, illustrations, or graphics, are increasingly in demand across various industries. The still image sector of the global stock images market is thriving, driven by the escalating need for engaging content. Businesses and individuals leverage still images for marketing, advertising, web design, and e-commerce, effectively conveying messages, capturing audience attention, and boosting communication.

By Product, Still images  segment is expected to hold the largest market size for the year 2024.

In the business realm, the editorial segment represents the largest consumer base of the global stock images market. These images are primarily procured for editorial purposes, which restricts their utilization for commercial applications. Publishing houses, including book, newspaper, and magazine entities, are significant consumers of editorial stock images. The inclusion of an image alongside textually-driven content significantly enhances retention rates. Editorial images serve various functions, such as magazine and newspaper articles, non-promotional textual content, video documentaries, news broadcasts, and website descriptions or personal blogs. Popular editorial stock image categories encompass celebrity depictions, descriptive scenarios, and images with evocative content.

North America is forecasted to hold the largest market size by region in 2024.

In the dynamic business landscape of the Stock Images Market, high-quality visual content is a crucial asset for brands seeking to engage their audience effectively. By licensing professionally produced images, companies can enhance their marketing materials, websites, and social media presence, ultimately driving consumer interest and sales growth. This market caters to diverse industries, offering a vast selection of authentic and visually appealing images that resonate with target audiences.

The Stock Images Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adobe Inc.
  • Alamy Ltd.
  • Arcangel Images Inc.
  • Can Stock Photo Inc.
  • Canva Pty Ltd.
  • Cimpress Plc
  • Depositphotos Inc.
  • Design Pics Inc.
  • Dissolve Inc.
  • Dreamstime
  • Eezy Inc.
  • Envato Pty Ltd.
  • Getty Images Holdings Inc.
  • Inmagine Lab Pte. Ltd.
  • Pixabay GmbH
  • PIXTA Inc.
  • Robert Harding Picture Library Ltd.
  • Shutterstock Inc.
  • Vexels Inc. S.A.

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Research Analysis Overview

In the dynamic and expansive realm of the Stock Images Market, various players offer high-quality visual content to cater to diverse industries. Key participants include image creators, original photographers, and macrostock photography providers. These stock photos websites offer an extensive library of images, encompassing a wide range of subjects, from models to macro shots. The stock photo industry's growth potential is significant, particularly in sectors like the e-learning industry, where visual aids are crucial. Digital marketing also relies heavily on stock media for engaging and effective campaigns. Prominent players in this market include Shutterstock, Getty Images, and Adobe Stock. These platforms provide a vast array of photographs, ensuring clients have a copy of the image they need for their projects. Professional stock photographers contribute to these platforms, ensuring a steady supply of original and high-quality content. In conclusion, the Stock Images Market plays a pivotal role in providing visual content for various industries, offering significant growth potential and a vast library of images from professional photographers.

Market Research Overview

The stock images market encompasses various photography genres, including architecture, still life, food, real estate, product, commercial, travel, fashion, event, wedding, and even animals and insects. These high-quality photos are essential for digital marketers in neuro-marketing campaigns, web design, e-commerce, and e-learning industries. Stock content providers like AP Images, Alamy, Corbis, Getty Images, Shutterstock, Adobe Stock, and Burst (by Shopify) offer a vast array of images on a contractual basis. Stock images have significant growth potential in the digital marketing realm, with marketing professionals utilizing them for branded content and marketing campaigns. Brands often seek professional stock photographers to create personalized content that resonates with their audience. Macrostock agencies like SplitShire, Pexels, Pixabay, and Macrostock offer free images for incremental growth. However, it is crucial to ensure the legality of using stock images. Copyright infringement is a serious issue, with digital cameras increasingly accessible to amateur photographers. Gratisography and ZUMA Press are among the resources that offer free images with proper attribution. In the video industry, stock images are also essential for animation production. With the advent of blockchain technology, stock media platforms are exploring new ways to secure and monetize their content.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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