Authored By: Sarah
11 Jul 2024

 Stationery And Cards Market Size to grow by USD 58.3 billion between 2024-2028

According to a research report “ Stationery And Cards Market” by Distribution Channel (Offline, Online) Product (Stationery, Cards) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 58.3 billion, at a CAGR of  5.4% during the forecast period. The global stationery and cards market has witnessed substantial growth in online sales, driven by the strategic adoption of multichannel business models by leading players such as Staples, Walmart Stores,, and Office Depot. These companies not only operate brick-and-mortar stores but also leverage online platforms to expand product visibility, offer extensive product assortments, and reach a broader customer base. The proliferation of the Internet, with over 50% of the global population using it in 2022 compared to 25% in 2015, further fuels the online sales growth in this sector. Online sales enable vendors to optimize inventory management costs while catering to the increasing consumer preference for convenience and choice.

Browse market data tables, figures, and in-depth TOC on “Stationery And Cards Market” by Distribution Channel (Offline, Online) Product (Stationery, Cards) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The stationery market encompasses various product categories, including paper goods and desk supplies. Paper products consist of spiral notebooks, writing pads, notes, phone message pads, graph paper, colored paper, and pocket notebooks. Desk supplies comprise pens, pencils, markers, highlighters, paper clips, tapes, rubber bands, erasers, stamp pads, and ink for stamp pads. However, the market growth may be adversely affected by the increasing trend towards digital communication and the rising environmental concerns regarding paper and plastic product biodegradation. The proliferation of internet penetration and the growing popularity of connected devices have led to an increase in digital communication, potentially impacting the demand for traditional stationery items. Consequently, these factors may hinder the growth rate of the stationery and cards market.

By Product, Stationery  segment is expected to hold the largest market size for the year 2024

The stationery market encompasses a range of products, including greeting cards, desk supplies, and paper goods. A significant portion of these items are sold via the offline distribution channel, comprising retail formats such as specialty stores, hypermarkets, department stores, stationery stores, convenience stores, supermarkets, and warehouse clubs. The personalization trend in cards and stationery is propelling consumer demand for these gifts. Factors like appealing shopping experiences and discounted prices offered by the ambient store atmosphere and attractive shelf displays are incentivizing consumers to purchase these products from supermarkets and hypermarkets. The proliferation of independent retailers globally is projected to boost sales through offline channels during the forecast period.

North America is forecasted to hold the largest market size by region in 2024

The stationery and cards market represents a significant business sector, characterized by a diverse range of products including paper, pens, pencils, notepads, and greeting cards. Market trends indicate a growing demand for eco-friendly and personalized stationery items, as well as digital alternatives for traditional paper products. Businesses in this sector must stay abreast of consumer preferences and adopt innovative strategies to remain competitive.

The Stationery And Cards Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • ACCO Brands Corp.
  • Inc.
  • Canon Inc.
  • Card Factory Plc
  • Claranova SE
  • Costco Wholesale Corp.
  • Fabbrica Italiana Lapis ed Affini S.p.A.
  • Faber Castell Aktiengesellschaft
  • Hallmark Card Inc.
  • Kokuyo Camlin Ltd
  • Majid Al Futtaim Holding LLC
  • ODP Business Solutions LLC
  • Sanrio Co. Ltd.
  • Shutterfly Inc.
  • Staples Inc.
  • Target Corp.
  • Tesco Plc
  • The Hamelin Group Holdham
  • Walmart Inc.
  • WH Smith PLC

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Research Analysis Overview

The Stationery and Cards market experiences a significant surge during festive seasons like Christmas and New Years. General Merchandise Retailers, Bookstores, Gift Shops, Specialist Stationery Retailers, and even online players like Staples witness increased sales during this period. College students and school-going children are major consumers of school supplies, including stationery items like pencils, pens, paper products, clipboards, file folders, and staplers. Traditional stationery items continue to dominate the market, made from materials like wood and plastics. However, the trend is shifting towards eco-friendly alternatives, with consumers opting for recycled paper products. Mobile commerce is gaining popularity, with artificial intelligence and robotic automation streamlining online sales. Pasteboards and cardstock remain popular choices for creating personalized Christmas and New Years cards. Consumer goods giants are investing in innovation, with new product launches like smart staplers and pens with built-in digital features. The Stationery and Cards market is expected to grow steadily, driven by changing consumer preferences and the need for convenience.

Market Research Overview

The Stationery and Cards market encompasses a wide range of consumer goods, including paper products, office supplies, and specialty items like cards for various holidays and occasions. Stationery Specialists, focusing on this niche market, offer a diverse selection of stationery items made from materials like wood and plastics. College students and schools rely heavily on these retailers for essential school supplies, such as pasteboards, cardstock, staplers, clipboards, file folders, files, pencils, pens, and other stationery & cards. General Merchandise Retailers, Bookstores, and Gift Shops also contribute significantly to the market. Holidays like Father's Day, Mother's Day, Valentine's Day, Hanukkah, Easter, Halloween, Christmas, and New Years drive sales of cards and stationery. With the rise of mobile commerce, online sales through platforms like Staples and artificial intelligence-driven marketplaces have become increasingly popular, especially among millennials who prefer the convenience of the Internet. Robotic automation and advanced technology have streamlined production processes, ensuring efficient manufacturing and delivery of these essential consumer goods.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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