Authored By: Sarah
15 Jul 2024

 Stand-Up Paddleboard Market Size to grow by USD 253.4 million between 2024-2028

According to a research report “ Stand-Up Paddleboard Market” by Distribution Channel (Sports goods retailers, Department stores, Online retailers) Product (Inflatables, Hardboards) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 253.4 million, at a CAGR of  10.44% during the forecast period. The stand-up paddleboard market experiences significant growth, driven by the increasing popularity of adventure tourism. Activities such as surfing, including its alternative form SUP, are key components of adventure tourism offerings. Notable destinations for surfing, like Australia, South Africa, Brazil, the US, and Mexico, fuel market expansion. India aspires to become a leading adventure tourism destination by 2047, targeting a USD3 trillion tourism economy, with an anticipated USD800 billion contribution from adventure tourism. Travel agencies worldwide capitalize on this trend, integrating surfing and SUP into their tour packages to cater to both domestic and international tourists.

Browse market data tables, figures, and in-depth TOC on “Stand-Up Paddleboard Market” by Distribution Channel (Sports goods retailers, Department stores, Online retailers) Product (Inflatables, Hardboards) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Sports goods retailers segment is projected to dominate the market size in 2024

The inflatable stand-up paddleboard (iSUP) sector led the global Stand-up Paddleboard Market in 2022, with a projected faster growth rate than hardboards throughout the forecast period. iSUPs cater to diverse water environments, such as oceans, lakes, and rivers, and support paddleboard yoga. Their versatility and affordability, with iSUP prices significantly lower than hardboards, make them a preferred choice for beginners, first-time participants, SUP rental businesses, and training institutions.

By Product, Inflatables  segment is expected to hold the largest market size for the year 2024

In the stand-up paddleboard market, vendors catering to this niche segment distribute their products through sports specialty stores, vendor-specific showrooms, and rental establishments. The surge in consumer preference for tangible product exploration has propelled the expansion of these channels. Key advantages for customers include direct vendor interaction for product customization and pricing negotiations, extensive product selection, and improved product assortment. Decathlon, a leading sports retailer, exemplifies this model, offering over 1,500 stores in 49 countries and covering 70 sports, including stand-up paddleboarding.

North America is forecasted to hold the largest market size by region in 2024

The Stand-Up Paddleboard (SUP) market is experiencing significant growth, driven by increasing consumer interest in water sports and outdoor activities. Key players in this industry are focusing on product innovation, expanding distribution networks, and enhancing customer experiences to capture market share. The global SUP market is projected to reach substantial revenue by 2025, fueled by rising demand for eco-friendly and portable paddleboards.

The Stand-Up Paddleboard Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Aqua Leisure Recreation LLC
  • Boardworks Surf and Sup.
  • C4 Waterman
  • Cascadia Board Co.
  • Goodhill Co. Ltd.
  • Hobie Cat Co.
  • Imagine Nation Sports LLC
  • Mistral Red Dot Division B.V.
  • Naish International
  • Neil Pryde Ltd.
  • NRS Inc.
  • RAVE Sports
  • Red Paddle Co. Ltd.
  • Starboard
  • SurfTech LLC
  • Tahe Outdoors France SASU
  • Tower
  • Wenonah Canoe

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Research Analysis Overview

The Stand-Up Paddleboard (SUP) market encompasses a wide range of product types, including inflatable and fiberglass or epoxy boards. These boards cater to various sport activities, such as flatwater paddling, all-round use, relaxation time, exercise and fitness levels, and even adventure sports like surfing, touring, racing, yoga, and extreme sports. SUP boards come in various lengths, with prices ranging from affordable to high-end. The benefits of SUP boarding extend beyond recreation. It offers a full-body workout, making it an excellent choice for individuals seeking fitness and training. However, like all water sports, there are inherent life risks that should be considered. SUP boarding can be a soft adventure sport for relaxation and enjoyment, or an intense training regimen for competitive athletes. Inflatable SUP boards offer the convenience of portability, while fiberglass or epoxy boards provide enhanced performance and durability. Regardless of the choice, SUP boarding provides a unique and rewarding experience on the water.

Market Research Overview

The Stand-Up Paddleboard (SUP) Market has experienced significant growth in recent years due to its user-friendly product design and the new sport's growing popularity. Key market trends include the increasing preference for inflatable SUPs, which offer ease of transport and storage. Locations to paddle, such as flatwater, offer a relaxing and enjoyable experience for fitness amateurs and professionals alike. The SUP Market caters to various fitness levels and ages, with sales channels including both online and offline retailers. The product type ranges from inflatable to solid boards, made of materials like nylon, softer materials, carbon fiber, and hard materials. Traditional SUPs, such as surf SUP boards, are also popular. The balance and core workout benefits of SUPs make them an attractive investment for consumers, with prices varying based on board type, length, and weight. Beginners may prefer kneeling boards or lighter, shorter boards, while professionals and adventure sports enthusiasts may opt for longer, heavier boards for racing or touring. Despite the benefits, there are life risks associated with extreme sports like SUP, and adoption and growth dynamics depend on promotions, discounts, and consumer education. Soft adventure sports like yoga and paddling offer a more relaxed approach to SUP, while traditional water sports like rowing, kayaking, skiing, and rafting provide alternative experiences. In summary, the Stand-Up Paddleboard Market offers a diverse range of products and experiences, catering to various fitness levels, ages, and preferences. The market's dynamics are influenced by factors like product type, sales channels, and consumer education, making it an exciting and evolving industry.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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