Latest News- Stand-Up Paddleboard Market: Sports goods retailers is expected to lead the Distribution Channel segment during 2025-2029

The Stand-Up Paddleboard Market is being driven by Growing adoption of surfing in adventure tourism

The Stand-Up Paddleboard Market is expected to grow at a CAGR of 10.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 287.8 million. The Stand-Up Paddleboard (SUP) market is witnessing a significant shift towards premium, purpose-oriented boards from standardized all-use inflatables. Major industry players are investing in innovative technologies and novel materials to differentiate their product offerings. In March 2022, Aqua Leisure unveiled new SUP innovations, including attachment fixtures for action cameras, GPS units, and other gear. Additionally, manufacturers like BIC Sport are introducing advanced manufacturing processes, such as TOUGH-TEC, which combines a molded polyethylene skin over an EPS core to produce lightweight and durable boards with hardboard-like characteristics. These advancements reflect the industry's commitment to catering to diverse user needs and enhancing the overall SUP experience. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Sports goods retailers
  • Department stores
  • Online retailers
• Product
  • Inflatables
  • Hardboards
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • India
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing adoption of surfing in adventure tourism
• Increasing number of surfing contests
• Growing use of SUP for yoga and other leisure activities

However, the market also witnesses some limitations, which are as follows:

• Competition from low-cost vendors
• Rising fatalities during paddleboarding
• High costs coupled with increasing preference for rental SUPs

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Market Scope in Stand-Up Paddleboard Market Research Report

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Research Analysis Overview

The Stand-Up Paddleboard (SUP) market encompasses boards and paddles used in the water-based sport activity. Boards range from all-round, flatwater models to surf SUP boards, available in product types like epoxy and fiberglass or inflatable. Prices vary based on features, with yoga and touring boards offering relaxation and training benefits, while race boards cater to extreme sports enthusiasts. Adoption continues to grow in soft adventure sports circles, appealing to various fitness levels and life risks takers seeking water sports excitement.

Market Research Overview

The Stand-Up Paddleboard (SUP) market falls under the broader category of leisure products within the global household durables market. This market encompasses various sectors, such as sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. According to Technavio, the global household durables market size is determined by the consolidated revenue generated by manufacturers of household durables, which include SUP surfboards and paddles, among other products. The growth of the leisure products segment will be fueled by several factors, including the surge in health and fitness club memberships. This trend is driven by the increasing recognition of the benefits of regular physical activity, leading to a significant expansion of health and fitness clubs worldwide.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/