Authored By: Sarah
26 Jun 2024

 Sports Tourism Market Size to grow by USD 771.4 billion between 2024-2028

According to a research report “ Sports Tourism Market” by Type (Domestic sports tourism, International sports tourism) Product (Soccer tourism, Cricket tourism, Tennis tourism, Others) Area (Passive sports tourism, Active sports tourism) Geography (Europe, APAC, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 771.4 billion, at a CAGR of  15.2% during the forecast period. The global sports tourism market is experiencing significant growth due to the increasing number of international and national sporting events being organized worldwide. To boost sports tourism, major tournaments and events are meticulously planned and executed. Existing sports venues are hosting new tournaments to attract larger crowds, while new facilities are being constructed to expand the reach and popularity of these events. This strategic approach is fostering increased participation and spectatorship in various sports, thereby driving market growth.

Browse market data tables, figures, and in-depth TOC on “Sports Tourism Market” by Type (Domestic sports tourism, International sports tourism) Product (Soccer tourism, Cricket tourism, Tennis tourism, Others) Area (Passive sports tourism, Active sports tourism) Geography (Europe, APAC, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Domestic sports tourism segment is projected to dominate the market size in 2024

The soccer sector holds a commanding position in the global sports tourism market, with an estimated 4.5 billion fans worldwide. FIFA, the international soccer governing body, comprises 211 regional associations, facilitating numerous regional and continental championships, including the prestigious FIFA World Cup, held every four years. The soccer viewership surpasses that of other sports, and the expanding travel infrastructure and hospitality industry enable soccer enthusiasts to attend matches in person. The 2022 FIFA World Cup in Qatar attracted a record-breaking 3.4 million spectators, signifying the market's significant growth potential during the forecast period.

By Product, Soccer tourism  segment is expected to hold the largest market size for the year 2024

In the burgeoning sports tourism market, domestic sports tourism holds a significant position, with a substantial number of tourists participating or witnessing sports events within their home countries. This segment encompasses the expenditure incurred by domestic tourists on accommodations, meals, and merchandise related to the sports event. The popularity of domestic sports tourism can be attributed to several factors, including the ease of inter-regional transportation, the use of a uniform regional currency, and the cultural and regional familiarity. Numerous domestic sports leagues are held globally, with a notable percentage of domestic spectators. To cater to the growing demand, sports teams are facilitating fan transportation across various venues, further bolstering the domestic sports tourism industry.

Europe is forecasted to hold the largest market size by region in 2024

The sports tourism market represents a significant business opportunity, with an increasing number of enthusiasts seeking unique experiences that combine travel and sports participation. This sector encompasses various activities, from professional events and spectator sports to adventure sports and wellness retreats. Leveraging advanced technology, innovative marketing strategies, and sustainable practices can help businesses capitalize on this growing trend and deliver memorable experiences for customers.

The Sports Tourism Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • ATPI Ltd.
  • BAC Sports Ltd.
  • DTB Sports Management Ltd.
  • Fanatic Sports Pvt. Ltd.
  • Gala Management Services Ltd.
  • Global Sports Travel and Tours Pty Ltd.
  • International Sports Management Inc.
  • ITC Travel Group
  • JTB India Pvt. Ltd.
  • Kintetsu Group Holdings Co. Ltd.
  • Match Hospitality AG
  • QuintEvents LLC
  • Sports Tours International Ltd.
  • Sports Travel and Hospitality Group Ltd.
  • Sportsnet Corp. Pty Ltd.
  • The Hospitality Group
  • Thomas Cook India Ltd.
  • travelOsports
  • Veda Sports Marketing Pvt. Ltd.
  • Victory Sports Tours

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Research Analysis Overview

The Sports Tourism Market has emerged as a significant segment in the global travel industry, attracting millions of travelers every year. Fans and leisure travelers alike are drawn to premier travel destinations around the world to experience sports events firsthand. The sustained growth of this market is driven by the increasing popularity of sports industries and the desire for unique visitor experiences. Strategic partnerships between sports organizations and tourism industries have played a crucial role in enhancing destination appeal and event hosting capabilities. Soccer, Hockey, Baseball, Basketball, Olympics, Triathlons, Marathons, NASCAR, Formula 1, UEFA Champions League, FIFA World Cup, Tennis, Cricket, and Motorsport are just a few of the many sports events that attract travelers from around the world. Partnership initiatives between sports event organizers and tourism boards ensure that visitors have access to unforgettable experiences, making these events truly premier travel destinations.

Market Research Overview

The Sports Tourism Market is a captivating frontier of economic growth, generating significant revenues for regional tourism industries through the influx of visitors drawn to top-tier athletes and world-class sports events. Host cities experience a surge in visitor numbers, resulting in increased profitability for event organizers, hospitality chains, tour operators, travel agencies, and local businesses. However, the sustainability of this growth is crucial, with a focus on overall sustainability, tourism practices, and eco-friendly initiatives. Carbon footprints and conservation efforts are essential considerations, with a growing emphasis on environmental awareness and sustainable practices. Travel & outdoor activities, such as safari tourism and immersive experiences, offer predictable conditions for potential tourists, ensuring long-term sustainability. Segments covered in the Sports Tourism Market include Soccer, Hockey, Baseball, Basketball, Olympics, Event management companies, Hospitality chains, Tour operators, Travel agencies, Adventure races, Triathlons, Marathons, Motorsport, NASCAR, Formula 1, UEFA Champions League, FIFA World Cup, Tennis, and Cricket. Historical data and value projection indicate a sustained growth in the Sports Tourism Market, driven by the appeal of live entertainment, premier travel destinations, and strategic partnerships between sports industries and tourism sectors. Despite financial challenges and pitfalls, such as infrastructure limitations and seasonal fluctuations, the potential for visitor experiences and destination appeal make sports tourism a valuable and exciting industry.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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