The Sports Nutrition Market in South America is being driven by Increasing healthy lifestyle changes
The Sports Nutrition Market in South America is expected to grow at a CAGR of 7.6% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1159.3 million. The South American sports nutrition market has experienced significant growth due to increasing consumer awareness and concern for health and fitness. This trend is particularly evident in the demand for nutrient-dense, low-calorie sports snacks and beverages, which are often sweetened with natural ingredients such as stevia and other sugar substitutes. Protein/energy bars have been the fastest growing segment within the sports nutrition category. Notably, Integralmedica, a leading Brazilian firm, has capitalized on this trend through the successful launch of various niche brands catering to specific customer segments within the sports nutrition market.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Product (Non-protein sports nutrition, Protein powder, Protein RTD, Protein bar) Distribution Channel (Offline, Online) Geography (South America).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Sports Nutrition Market in South America Research Report
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In South America, the Sports Nutrition Market is growing due to rising health concerns, including sedentary lifestyles, unhealthy diets, and increasing prevalence of diseases like diabetes, cardiovascular diseases, and obesity. Health-conscious consumers seek nutrition and diet solutions, driving demand for sports supplements, plant-based ingredients, and immunity-boosting products. International organizations like the IDF promote health awareness, while specialty stores, fitness centers, and nutritional product providers offer recovery speed solutions. Protein efficiency campaigns, dietary supplement regulations, consumer trust, and social media marketing influence market trends. Nutrition Products include Protein Powders, Sports Drinks, RTD Protein Drinks, and Energy Bars.
The Sports Nutrition Market in South America is experiencing significant growth due to the rising prevalence of sedentary lifestyles, unhealthy diets, and increasing health concerns such as diabetes, cardiovascular diseases, and obesity. This market caters to athletes and fitness enthusiasts seeking optimal nutrition for performance enhancement and overall health improvement. Key factors driving market growth include the increasing awareness of the importance of proper nutrition in sports performance and the rising disposable income of the population. Additionally, the market is expected to benefit from government initiatives promoting healthy lifestyles and sports participation. The market size is calculated based on the revenue generated by manufacturers and vendors involved in producing and processing sports nutrition products, excluding those producing equipment or alcoholic and non-alcoholic beverages. Minimally processed sports nutrition products, rich in essential nutrients such as potassium, dietary fiber, folate, vitamin A, and vitamin C, are gaining popularity due to their health benefits.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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