Authored By: Sarah
11 Jul 2024

 Sports Nutrition Market Size to grow by USD 14.29 billion between 2024-2028

According to a research report “ Sports Nutrition Market” by Product (Non-protein sports nutrition, Protein powder, Protein RTD, Protein bar) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 14.29 billion, at a CAGR of almost 7.79% during the forecast period. In today's market, consumers demand personalized and effective sports nutrition solutions. By leveraging advanced data analysis, sports nutrition companies can identify unique nutritional requirements based on an individual's genetics, body composition, and training metrics. This data-driven approach enables the formulation of customized protein blends, targeted supplement recommendations, and personalized meal plans. By catering to specific consumer needs, businesses can foster a sense of control and ownership over nutrition, leading to increased engagement, satisfaction, and confidence in the efficacy of their products. This personalized approach not only helps users avoid ineffective solutions but also boosts their confidence in the sports nutrition market.

Browse market data tables, figures, and in-depth TOC on “Sports Nutrition Market” by Product (Non-protein sports nutrition, Protein powder, Protein RTD, Protein bar) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Non-protein sports nutrition segment is projected to dominate the market size in 2024

In the realm of sports nutrition, supermarkets and hypermarkets have emerged as the preferred distribution channels due to the expansion of the organized retail sector in both developed and developing economies. The burgeoning retail industry and the establishment of an extensive network of retail outlets have significantly boosted sales in this segment. Consumers are drawn to these outlets due to the extensive product offerings and the convenience of finding all their requirements under one roof. Additional incentives, such as competitive pricing and an appealing shopping experience provided by the ambient store atmosphere and enticing shelf displays, further encourage consumers to procure sports nutrition products from supermarkets and hypermarkets.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The non-protein segment of the sports nutrition market is experiencing steady growth due to the increasing preference for convenient consumption options, the expanding consumer base beyond athletic elites, and the demand for clean-label products. This segment encompasses various categories, including amino acids, carbohydrates, Beta-alanine, creatine, L-carnitine, and nitric oxide boosters. These products are available in various formats, such as powders, bars, ready-to-drink (RTD) beverages, gels, and tablets. Key consumer markets include the UK, Japan, Australia, and Sweden. Protein intake is restricted for certain demographics, such as individuals with liver or kidney disorders, who may opt for non-protein alternatives to avoid exacerbating existing health conditions.

North America is forecasted to hold the largest market size by region in 2024

The North American region holds the largest market share in the global sports nutrition industry, accounting for a significant proportion of the market's growth during the forecast period. Factors such as increasing consumer preference for sports nutrition products, a trend towards healthier eating, the proliferation of health clubs, and the rising demand for meal-replacement powders are driving this growth. Key players in the market are strategically expanding their product offerings by acquiring regional players to strengthen their presence. For instance, Unilever plc's acquisition of Onnit, a US supplements and sports nutrition brand, in April 2021, underscores this trend. The US and Canada are the major contributors to the North American market, with the US being the largest market in terms of revenue.

The Sports Nutrition Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Abbott Laboratories
  • Amp Human
  • Associated British Foods Plc
  • BPI Sports
  • California Sports Nutrition
  • FitLife Brands, Inc.
  • Glanbia plc
  • Harbin Pharmaceutical Group Co. Ltd.
  • Hormel Foods Corp.
  • JW Nutritional LLC
  • Kruger GmbH and Co. KG
  • Nestle SA
  • NOW Health Group Inc.
  • Nutrivo LLC
  • Otsuka Holdings Co. Ltd.
  • PepsiCo Inc.
  • Quest Nutrition and Athletics
  • The Coca Cola Co.
  • Twinlab Consolidated Corp.
  • Ultimate Nutrition Inc.
  • Unilever PLC
  • Weider Global Nutrition LLC

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Research Analysis Overview

The Sports Nutrition Market encompasses a wide range of products designed to enhance athletic performance, aid in recovery, and support overall health and wellness. Key categories within this market include Collagen Supplements for joint health, Endurance Products like energy bars and gels, Fat Burners to aid in weight loss, Herbal Supplements for natural performance enhancement, and Antioxidants for immune system support. Additionally, there are Meal Replacement Powders for convenient nutrition, Performance Enhancers like Nitric Oxide Boosters and Creatine, and Amino Acids for muscle building and recovery. Other popular products include Carbohydrate Powders for quick energy, Electrolyte Replacements for hydration, and Isotonic Drinks for optimal absorption. Plant-Based Protein and Whey Protein are common choices for athletes looking to increase protein intake, while BCAA supplements help with muscle recovery and growth. Overall, the Sports Nutrition Market offers a diverse range of products to meet the unique needs of athletes and fitness enthusiasts.

Market Research Overview

The Sports Nutrition Market is a dynamic and ever-evolving industry, encompassing a wide range of products designed to enhance athletic performance and support a healthy, active lifestyle. From Customizable Supplements and Clean Label Supplements to Vegan Supplements and Paleo or Keto Supplements, the market caters to diverse dietary needs and preferences. Key products include Protein Cookies, Energy Gels, Recovery Drinks, Plant-Based Bars, Protein Bars, and Dietary Supplements. Nutritional Science continues to drive innovation, with trends towards functional foods, superfoods, adaptogens, and herbal supplements. Sports Nutrition Regulations play a crucial role in ensuring product safety and efficacy. Brands focus on transparency and compliance, while Supplement Manufacturers and Retailers prioritize quality and customer service. Nutrient Timing, a key concept in sports nutrition, is addressed through various offerings, including Gummy Supplements, Protein Shakes, and Isotonic Drinks. Endurance Products, such as Electrolyte Tablets and Energy Bars, help athletes maintain energy levels during prolonged activities. Performance Enhancers, like Creatine, Nitric Oxide Boosters, and Amino Acids, are popular choices for athletes seeking to maximize their potential. The market also offers a variety of Sports Nutrition Powders, Digestive Enzymes, Probiotics, and Vegan Protein options. In summary, the Sports Nutrition Market is a diverse and growing industry, catering to the unique needs of athletes and fitness enthusiasts through innovative, science-backed products.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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