Latest News- Sports Nutrition Market: Non-protein is expected to lead the Product segment during 2025-2029

The Sports Nutrition Market is being driven by Rise of personalized nutrition and data-driven approaches

The Sports Nutrition Market is expected to grow at a CAGR of 8.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 16127.1 million. The plant-based sports nutrition market is experiencing significant growth due to shifting consumer trends towards plant-centric diets and sustainability concerns. With the rise of vegetarian, vegan, and flexitarian lifestyles, there is an increasing demand for plant-derived protein sources, such as pea protein, hemp protein, and brown rice protein. Athletes and fitness enthusiasts recognize the benefits of incorporating these plant-based proteins into their nutrition plans. Moreover, consumers are increasingly conscious of the environmental impact of their food choices, making plant-based sports nutrition an attractive option due to the lower carbon footprint associated with plant farming compared to animal agriculture. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Non-protein
  • Protein powder
  • Protein RTD
  • Protein bar
• Distribution Channel
  • Offline
  • Online
• Raw Material
  • Animal derived
  • Plant-based
  • Mixed
• End-user
  • Athletes
  • Fitness enthusiasts
  • Bodybuilders
  • Lifestyle users
• Form
  • Powder
  • Capsules & Tablets
  • Ready-to-Drink (RTD)
  • Bars
  • Gels
  • Chews
• Application
  • Bodybuilding
  • Weightlifting
  • Strength Training
  • Endurance Sports
  • Team Sports
  • Athletic Performance
  • Weight Management
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
    • Argentina
  • Middle East and Africa
    • Egypt

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rise of personalized nutrition and data-driven approaches
• Expansion of distribution channels
• Inclination toward specialty sports nutrition

However, the market also witnesses some limitations, which are as follows:

• Concerns about quality of ingredients used in sports nutrition products
• Consumers inability to differentiate between sports nutrition products and high-protein products
• Availability of counterfeit products

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Market Scope in Sports Nutrition Market Research Report

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Research Analysis Overview

The Sports Nutrition Market encompasses a range of products designed to enhance athletic performance and aid in recovery. These include Sports Drinks, Protein Supplements in the form of Whey and Plant-Based varieties, Energy Bars, Amino Acids, Electrolyte Replacements, Carbohydrate Powders, Recovery Products, Hydration Products, Sports Gels, Nitric Oxide Boosters, Performance Enhancers, Meal Replacement Powders, Herbal Supplements, Fat Burners, Endurance Products, and Collagen Supplements.

Market Research Overview

The Sports Nutrition Market encompasses businesses engaged in the production of specialized food products designed to enhance athletic performance and promote recovery. This market includes manufacturers of sports drinks, protein supplements in the form of whey, casein, and plant-based varieties, energy bars, amino acids, and electrolyte replacements. According to Technavio's market analysis, the global Sports Nutrition Market revenue is calculated based on the combined earnings of these vendors. The market scope excludes equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, excluding mineral waters. Market expansion will be fueled by the growing health consciousness among consumers, leading to increased demand for nutrient-dense, minimally processed sports nutrition products. These include minimally processed foods such as vegetables, which provide essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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