Latest News - Sports And Fitness Wear Market: Women are expected to lead the End-user segment during 2024-2028

The Sports And Fitness Wear Market is being driven by Increasing interest in physical fitness activities due to several health benefits

The Sports And Fitness Wear Market is expected to grow at a CAGR of 4.49% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 62.3 billion. In the dynamic and competitive sports and fitness wear market, manufacturers are relentlessly innovating to enhance the technological attributes of their offerings. Consumers meticulously evaluate these products based on parameters such as wicking capabilities, comfort, grip, stickiness, and sustainability. The intensifying competition among leading global players has fueled the creation of advanced sports and fitness wear, prioritizing an exceptional user experience. Professionals and fitness enthusiasts alike demand cost-effective, high-performance solutions that not only optimize their athletic abilities but also contribute to their overall fitness journeys. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Women
  • Men
• Product
  • Top wear
  • Bottom wear
  • Support items
• Application
  • Outdoor
  • Sports-inspired
  • Performance
• Geography
  • North America
    • US
  • APAC
    • China
    • Japan
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing interest in physical fitness activities due to several health benefits
• Product premiumization due to the introduction of more innovative sports and fitness wear
• Surge in wellness initiatives and sports tournaments by governments and corporates

However, the market also witnesses some limitations, which are as follows:

• Volatile raw material prices
• Increasing pressure on market competitors for involving category sustainability
• Growing popularity of anti-sweatshop movement campaigns

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Market Scope in Sports And Fitness Wear Market Research Report

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Research Analysis Overview

The Sports and Fitness Wear market is a thriving industry that caters to the needs of various demographics, including gym goers, young working professionals, teenagers, and even individuals engaged in individual or team sports. Brands like Nike, Adidas, and Under Armour dominate this market, offering high-performance activewear made from breathable fabrics such as Spandex. These fabrics provide excellent stretching ability, lightness, and friction reduction, making them ideal for physical fitness activities. Public institutions and corporations have also joined the bandwagon, offering their employees premium sportswear as part of their wellness programs. Urban localities have seen a surge in demand for gym apparel market, with a focus on water resistance and fashionable designs. Fashion designers have collaborated with activewear brands to create stylish and comfortable clothing that blends fashion and functionality. Youngsters and women, in particular, are driving the demand for fashionable and comfortable activewear. The line between gym apparel and casual wear is blurring, with many opting for activewear in their daily lives. The emphasis on comfort and product performance has made activewear a staple in the modern wardrobe, whether one is engaging in fitness activities or leading an active lifestyle.

Market Research Overview

The global apparel, accessories, and luxury goods market encompasses businesses involved in the production and distribution of textiles, apparel, accessories, and luxury goods. This market segment is a significant component of the larger global apparel, accessories, and luxury goods industry, which also includes providers of rental services. Notably, footwear manufacturers are excluded from this market. According to Technavio, the market size is determined by the consolidated revenues of textiles, apparel, footwear, accessories, and luxury goods manufacturers and marketers. Key growth drivers for this market include the expanding population of working women, who are boosting household income and expanding consumer spending on apparel, accessories, and luxury goods. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/