Authored By: Sarah
26 Jun 2024

 Sparkling Water Market Size to grow by USD 25446.84 million between 2023-2027

According to a research report “ Sparkling Water Market” by Distribution Channel (Hypermarkets and supermarkets, Convenience stores, Online, On-trade and independent retailers) Product (Unflavored drinking water, Flavored drinking water) Geography (North America, Europe, APAC, Middle East and Africa, South America)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 25446.84 million, at a CAGR of  12.22% during the forecast period. The global sparkling water market has experienced significant expansion due to the rising trend towards low-alcohol beverages with minimal carbohydrate content. Consumers' preferences have shifted towards healthier options and away from beverages with questionable ingredients. Sparkling water has emerged as a preferred choice for health-conscious individuals and those following specific dietary regimens, such as the keto diet or intermittent fasting. The market has seen substantial growth in recent years, with an increasing number of product launches from both global and regional vendors. These companies are prioritizing innovation and new product development to meet the escalating demand for sparkling water.

Browse market data tables, figures, and in-depth TOC on “Sparkling Water Market” by Distribution Channel (Hypermarkets and supermarkets, Convenience stores, Online, On-trade and independent retailers) Product (Unflavored drinking water, Flavored drinking water) Geography (North America, Europe, APAC, Middle East and Africa, South America) Global Forecast to 2027. Download Free Sample

 

By Distribution Channel, the Hypermarkets and supermarkets segment is projected to dominate the market size in 2024

The unflavored segment holds the largest market share in the global sparkling water industry, as consumers increasingly prefer this option due to concerns regarding the presence of artificial preservatives in flavored variants. With growing awareness of the potential health risks associated with chemical-based additives, traditional unflavored sparkling water has gained significant traction. Major players in the market are responding to this trend by expanding their offerings in this category. For instance, Danone Waters China, a subsidiary of Danone S.A., launched new unflavored sparkling water products in March 2022 to cater to the health-conscious consumer demographic.

By Product, Unflavored drinking water  segment is expected to hold the largest market size for the year 2024

In the dynamic beverage landscape of 2022, the supermarket segment reigned supreme in the global sparkling water market. Supermarkets and hypermarkets emerged as the leading distribution channels, catering to both branded and local sparkling water offerings. Key players, such as Nestle SA, Danone S.A., and The Coca-Cola Co., have established a significant presence in this sector. Supermarkets and hypermarkets, with their strategic product placement, attractive discounts, and cost-effective pricing, continue to be the preferred channels for consumers seeking to purchase a wide array of beverages, including sparkling water. The convenience and affordability offered by these retail giants make them indispensable in the market.

North America is forecasted to hold the largest market size by region in 2024

The North American region dominated the global sparkling water market in 2022, accounting for a significant market share. Factors such as urbanization, the increasing preference for healthy food choices, growing awareness towards sugar-free beverages, and the expanding e-commerce sector are driving the market growth in this region. The region's large urban population base and the proliferation of retail outlets like supermarkets and hypermarkets further bolster the demand for sparkling water. Prominent market players also contribute to the market's growth in North America.

The Sparkling Water Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Anheuser Busch InBev SA NV
  • Aqua Maestro Inc.
  • Big Watt Beverage Co.
  • Boca Foods and Beverages Pvt. Ltd.
  • Carpathian Springs SA
  • Cloud Water Brands
  • Danone SA
  • JAB Holding Co. Sarl
  • Klarbrunn
  • National Beverage Corp.
  • Nestle SA
  • PepsiCo Inc.
  • Primo Water Corp.
  • RHODIUS Mineralquellen und Beverages GmbH and Co. KG
  • Shepley Spring Ltd.
  • Talking Rain Beverage Co.
  • The Coca Cola Co.
  • Volay Brands LLC
  • VOSS of Norway AS
  • WakeWater Beverage Co.
.

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Research Analysis Overview

The Sparkling Water market is experiencing a surge in popularity, with brands like Dasani Sparkling, San Pellegrino, Topo Chico, LaCroix, and Dash Water leading the charge. Consumers are drawn to the effervescent beverages for their refreshing taste and health benefits, making them a top choice for nonalcoholic beverages in convenience stores. Brands are responding to consumer interest by offering airtight sealing and reusable glass bottles for a more eco-friendly option. Collaborations with popular brands and flavors, such as San Pellegrino's partnership with Perrier and LaCroix's Cran-Raspberry and Grapefruit flavors, are also driving sales. However, transportation and manufacturing challenges, including trade restrictions, can impact the availability and cost of these beverages. Soda water, a key ingredient in sparkling water, is also subject to these challenges. Despite these hurdles, the market continues to grow, fueled by health consciousness and the millennial demographic. While some may worry about the potential impact on bones and teeth, or constipation, the benefits of hydration and reduced sugar intake outweigh the risks for many. Overall, the Sparkling Water market is a dynamic and evolving industry, with new flavors like Lime and classic favorites like Soda Water continuing to capture consumer attention.

Market Research Overview

The Sparkling Water market is experiencing a surge in popularity with consumers opting for flavored variants over traditional sugary carbonated drinks. Brands like LaCroix, with its wide range of flavors such as Lemon, Cucumber, Orange, and Berry, lead the market. Mineral sparkling water, with its effervescent effervescence and airtight sealing, is preferred for its health benefits, including bone and dental health. Sweetened teas and coffee drinks are also making way for flavored mineral sparkling waters, with Citrus Cherry, Blueberry Pomegranate, Triple Berry, Mango Passion Fruit, and other exotic flavors gaining commercial demand. Brands like Dasani Sparkling, San Pellegrino, Topo Chico, Dash Water, and others offer competitive pricing and convenience through convenience stores and reusable glass bottles. Brand visibility is increased through commercial advertisements, product endorsements, and collaborations with celebrities like Curtis Stone. However, the market faces challenges such as lack of awareness, domestic taxes, and shipping costs. Natural/mineral water, caffeinated segment, and alternative beverages are other trends in the market. Health consciousness, especially among millennials, is driving the market, with consumers preferring natural flavors over artificial sweeteners and added sugar. Flavors like Cranberry, Grapefruit, Lime, and Tropical Fruit are popular choices. The market also caters to the caffeine-conscious consumer with brands like Serafina offering flavored versions. The market faces competition from regular water and carbonated drinks, but the health benefits and consumer interest in alternative beverages make it a growing industry. Trade restrictions, transportation, manufacturing, and soda water are other factors that impact the market. Overall, the Sparkling Water market is expected to continue its growth trajectory in the coming years.

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Jesse Maida
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Email: media@technavio.com
Website: www.technavio.com/

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