The Bottled Water Market in South Africa is being driven by Increased consumption of bottled water by urban consumers
The Bottled Water Market in South Africa is expected to grow at a CAGR of 2.8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 152.6 million. In the South African bottled water market, manufacturers are driving growth through innovative packaging solutions. These innovations enhance the product's shelf appeal and differentiation, making it more attractive to consumers. Eco-friendly and luxury formats are popular choices, addressing consumer concerns for sustainability and premium experiences, respectively. Notably, Nestle's introduction of a PET plastic bottle made from bio-based materials is a significant step towards reducing environmental impact. The increasing adoption of such packaging innovations is expected to positively influence the expansion of the bottled water market in South Africa during the forecast period.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.8% |
Market growth 2025-2029 |
USD 152.6 million |
Market structure |
market_structure.ucfirst |
YoY growth 2024-2025(%) |
2.6 |
Key countries |
South Africa |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Find out which segment is leading the market by accessing the free PDF report
In South Africa, the bottled water market encompasses various types, including natural spring and artesian water, alkaline water, infused water, sports drinks, and energy drinks. This market also caters to consumers through water filters, purifiers, reusable bottles, hydration packs, water delivery services, and vending machines. Smart water bottles, connected hydration, water tracking apps, and hydration monitoring are modern innovations. Regulations, certifications, and sustainability initiatives, such as water safety, quality standards, supply chain management, packaging waste management, plastic recycling, corporate social responsibility, and water stewardship, play crucial roles. Pricing strategies like value and premium pricing, product positioning, and brand storytelling influence consumer choices. Additionally, community engagement, event sponsorship, brand partnerships, water conservation initiatives, and water education contribute to market growth.
The Bottled Water Market in South Africa is a segment of the global Soft Drinks and Non-Alcoholic Beverages industry, which encompasses still water, sparkling water, flavored water, functional water, enhanced water, mineral water, spring water, purified water, and distilled water. According to Technavio, the global Soft Drinks and Non-Alcoholic Beverages market size is determined by the consolidated revenues of manufacturers in carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and other beverage categories. Innovations and new product launches are key growth drivers in this market, with an increasing number of companies introducing novel offerings in various categories to cater to evolving consumer preferences.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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