Sourdough Market Size to grow by USD 2571.7 million between 2024-2028

Technavio, a leading provider of market research reports, has released its latest study on Sourdough Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges. In-store bakeries, located within supermarkets and hypermarkets, have gained significant market traction due to their competitive pricing and the convenience of one-stop shopping. Consumers' value-consciousness drives their preference towards private label offerings from these retailers. The trend towards parbaked, pre-baked, and bake-off product ranges has been on the rise globally. Notably, in-store bakeries are distinguished for their production of sourdough bread and rolls. Supermarkets and hypermarkets are increasingly introducing private label sourdough bread and rolls in their in-store bakeries, posing a formidable challenge to traditional vendors by offering these products at lower prices.

Key Highlights

Growth Projections

The global sourdough market  size is estimated to grow by USD 2571.7 mn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  10.03% during the forecast period. Increasing demand for gluten-free products is driving market growth, with a trend towards increased sales of private-label sourdough  However, high price of sourdough and shorter shelf life  poses a challenge.Key market players include Alpha Baking Co. Inc., ANDRE BOUDIN BAKERIES INC., Bread SRSLY, Brian Artisan Bread Co., Ernst Bocker GmbH and Co. KG, Galeta Ltd., Gluten-Free Sourdough Co., IREKS GmbH, Krumb Kraft, Lallemand Inc., Morabito Baking Co. Inc., Nantucket Baking Co., Puratos, Riverside Sourdough, Sonoma, Sourdough Factory LLP, Stone House Bread, Swiss Bake Ingredients Pvt. Ltd., Truckee Sourdough Co., and Wild Wheat Ltd..

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Major Findings

• The sourdough market is experiencing significant growth due to the increasing trend towards healthier food options and the rising demand for gluten-free products. Sourdough bread, made from naturally fermented dough, is a popular choice for consumers seeking alternatives to traditionally processed bread. Its natural fermentation process results in a product that is not only gluten-free but also rich in nutrients and flavor. The market is expected to continue expanding as more consumers become health-conscious and seek out natural, artisanal food products.


• The sourdough market is experiencing significant growth due to increasing urbanization and evolving consumer preferences. With more people living in cities and seeking healthier food options, the demand for sourdough bread, known for its natural fermentation process and nutritional benefits, is on the rise. Consumers are also drawn to the artisanal and authentic qualities of sourdough, making it a popular choice among health-conscious and discerning buyers.


• Sourdough bread, renowned for its distinctive taste and texture, carries a higher price tag compared to mass-produced alternatives. This is primarily due to the labor-intensive and time-consuming production process, which involves using naturally occurring wild yeast and bacteria for leavening. Consequently, sourdough loaves have a relatively shorter shelf life, typically lasting only a few days, further adding to their premium value.


• The sourdough market experiences periodic fluctuations in raw material prices, primarily due to the volatility of key ingredients such as wheat and water. These price variations can significantly impact the profitability of sourdough producers, necessitating careful cost management and supply chain optimization strategies. Producers must remain agile and responsive to market trends to maintain competitiveness and ensure consistent product quality.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and increase product longevity. According to Technavio, the market's size is determined by the consolidated revenue of participating industry players. This market segment excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. Key growth drivers for the global packaged foods and meats market include the health benefits associated with consuming minimally processed foods, such as vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.

The Sourdough Market is experiencing significant growth, fueled by the Increasing demand for gluten-free products. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Regional Insights

The sourdough market is experiencing significant growth due to increasing consumer preference for artisanal and naturally leavened breads. This trend is driven by the perceived health benefits and unique flavors offered by sourdough products. Key players in the market are investing in research and development to improve production efficiency and expand their product offerings. The market is expected to continue its upward trajectory, driven by these factors and growing demand from the foodservice and retail sectors.

Research Analysis Overview

The sourdough market is witnessing a significant surge in demand due to the increasing popularity of artisanal foods and packaged bakery products with nutritional benefits. Sourdough bread, made using wild yeast and Lactobacillus, offers prebiotic properties and improved digestibility compared to traditionally fortified bread. These natural food options are gaining preference over mass-produced, on-the-go snacks. The sourdough market encompasses a wide range of product offerings, from artisanal baked goods and premium baked goods to gluten-free options. Ruskhleb, a traditional Russian sourdough bread, and Puratos, a leading global ingredient supplier, are some key players in this market. Food safety standards are paramount in the sourdough market, ensuring the production of safe and high-quality baked goods. The health benefits of sourdough, including its ability to break down antinutrients and reduce gluten content, make it a popular choice for consumers seeking healthier food options. Online delivery and local sourdoughs are also driving growth in the sourdough market, allowing consumers to access artisanal products from the comfort of their homes. The bakery leadership continues to innovate, expanding their product offerings to include cakes and other sourdough-based baked goods. Sustainability remains a key focus in the sourdough market, with many bakeries adopting eco-friendly practices to reduce their carbon footprint.

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