Authored By: Sarah
11 Jul 2024

 Software-defined Wide Area Network (SD-WAN) Market to grow by USD 13.66 billion between 2024-2028

According to a research report “ Software-defined Wide Area Network (SD-WAN) Market” by Product (Solutions, Services) End-user (Service providers, Enterprise customers) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 13.66 billion at a CAGR of  29.02% during the forecast period. The SD-WAN market is experiencing robust growth due to the increasing shift of enterprises and service providers towards cloud solutions. However, the inadequate Wide Area Network (WAN) capacity of many businesses hinders this transition, leading to network reliability issues, latency, and congestion. SD-WAN technology addresses these challenges, enabling organizations in sectors such as BFSI, content and digital media, retail, and manufacturing, to effectively implement cloud solutions and enhance their network performance..

Browse market data tables, figures, and in-depth TOC on “Software-defined Wide Area Network (SD-WAN) Market” by Product (Solutions, Services) End-user (Service providers, Enterprise customers) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028.

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By Product, the Solutions segment is projected to dominate the market size in 2024.

In the SD-WAN market, large enterprises typically procure and self-implement solutions directly from vendors. Conversely, Small and Medium Enterprises (SMEs) often seek the assistance of service providers to manage their SD-WAN deployments. Service providers collaborate with SD-WAN vendors to offer customized managed services, providing various deployment models and application delivery capabilities across diverse WAN network types. This partnership enables SMEs to optimize operational and labor costs, making it an attractive proposition for businesses in search of SD-WAN solutions.

By End-user, Service providers  segment is expected to hold the largest market size for the year 2024.

In the business world, SD-WAN technology has emerged as a secure and flexible solution for linking users to applications. By utilizing a mix of transport services like MPLS, LTE, and broadband internet, businesses can build SD-WAN networks. The managed SD-WAN service model allows companies to outsource networking applications and services to MSPs or CSPs, ensuring SLAs for connectivity and performance at specified branches.

North America is forecasted to hold the largest market size by region in 2024.

The North American SD-WAN market is poised for significant growth, driven by the increasing demand for IoT devices and the implementation of advanced technologies such as AI and autonomous systems in enterprises. Factors including exponential IP traffic growth, fueled by mobile data consumption and high-bandwidth applications, further bolster market expansion. The US and Canada lead data center investments in the region due to their supportive environments for 5G-enabled IoT solutions, characterized by high connectivity, ample bandwidth, favorable tax policies, and low electricity costs.

The Software-defined Wide Area Network (SD-WAN) Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Arista Networks Inc.
  • Aryaka Networks Inc.
  • Bigleaf Networks Inc.
  • Cato Networks Ltd.
  • Cisco Systems Inc.
  • Citrix Systems Inc.
  • FatPipe Networks Inc.
  • flexiWAN Ltd. 
  • Forcepoint LLC
  • Fortinet Inc.
  • Hewlett Packard Enterprise Co.
  • Huawei Technologies Co. Ltd.
  • Juniper Networks Inc.
  • Lumen Technologies Inc.
  • Nokia Corp.
  • Oracle Corp.
  • Palo Alto Networks Inc.
  • Riverbed Technology Inc.
  • Versa Networks Inc.
  • VMware Inc.

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Research Analysis Overview

In the dynamic landscape of modern business, the Software-defined Wide Area Network (SD-WAN) market has emerged as a game-changer for organizations seeking to optimize their connectivity and reduce operating costs. SD-WAN is a type of Software-as-a-Service (SaaS) solution that utilizes Artificial Intelligence (AI) and Zero Trust Network Access (ZTNA) to enhance network security and application performance. The SD-WAN market caters to various industries, including transportation and logistics, energy and utilities, healthcare, and SMEs, addressing their unique requirements. SD-WAN enables the integration of Internet of Things (IoT) devices and Edge computing, facilitating digital transformation and mobility. Network infrastructure reliability is a critical concern for businesses, and SD-WAN offers solutions to address reliability issues. SD-WAN supports Hybrid cloud environments, Big data processing, and Industrial IoT (IIoT), making it an essential component of Smart cities and Cyber security strategies. SD-WAN simplifies Network infrastructure by optimizing Cloud IP traffic and improving bandwidth efficiency, thereby lowering costs. It is compatible with Multiprotocol Label Switching (MPLS) networks and supports the transition to 5G and Reliability issues mitigation. In the era of exabytes (EB) and zettabytes (ZB) of data, SD-WAN plays a pivotal role in managing the complexities of network security and application performance, making it an indispensable tool for businesses undergoing digital transformation.

Market Research Overview

The SD-WAN market is experiencing significant growth as enterprises seek advanced technologies to address slower performance issues in their corporate applications, particularly in the context of increasing reliance on cloud platforms and cloud applications. SD-WAN networks enable agility and cost savings by allowing the centralized management of resources, including servers and network links, from a single location. This approach is essential for profitability in today's digital transformation landscape. SD-WAN solutions offer improved user experience by intelligently routing traffic over the most efficient network links, including the Internet, broadband, wireless, and MPLS. Security is a critical consideration, with SD-WAN providing advanced features such as Zero Trust Network Access (ZTNA) and application performance optimization. The SD-WAN market is driven by the need for network infrastructure cost savings, WAN simplification, and the increasing adoption of Software-as-a-Service (SaaS) and Cloud-based services. Other factors contributing to growth include mobility, hybrid cloud, big data, AI, IoT, Edge computing, and the emergence of 5G and Industrial IoT (IIoT) in sectors such as energy and utilities, transportation and logistics, healthcare, and SMEs. Despite these benefits, enterprises must address network security concerns and reliability issues, particularly as they handle exabytes (EB) and zettabytes (ZB) of cloud IP traffic. Operating costs remain a consideration, making bandwidth efficiency and lower costs key factors in the SD-WAN market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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