Latest News- Soft Drinks Market: Carbonated soft drinks is expected to lead the Product segment during 2025-2029

The Soft Drinks Market is being driven by Hectic lifestyle and need for instant energy

The Soft Drinks Market is expected to grow at a CAGR of 12.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 982.4 billion. The craft soft drink market in the US is experiencing significant growth, with an increasing number of consumers seeking unique, premium, and naturally-sourced carbonated beverages. These beverages, produced in small batches, often feature unconventional packaging and distinct flavors that cater to the preferences of millennial consumers. Companies such as Jones Soda, Reed Brooklyn Soda Works, Dry Sparkling, and Cool Mountain Beverages are capitalizing on this trend, offering high-quality craft soft drinks. For instance, Jones Soda Co. expanded its product line in September 2024 by introducing Cola and Zero Cola flavors to its Mary Jones cannabis brand under its Hemp Delta-9 (HD9) beverage line. This strategic move underscores the growing demand for innovative and experimental soft drink offerings in the US market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Carbonated soft drinks
  • Juices and juice concentrates
  • Bottled water
  • RTD tea and coffee
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Hectic lifestyle and need for instant energy
• Strengthening distribution networks and collaborations
• Packaging innovations

However, the market also witnesses some limitations, which are as follows:

• Increasing obesity rates and related issues
• Easy availability of counterfeit products
• Implementation of sugar tax

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Market Scope in Soft Drinks Market Research Report

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Research Analysis Overview

The soft drink market, a significant segment of the beverage industry, continues to evolve with shifting consumer trends and non-alcoholic beverage market demands. Product innovation, flavor trends, and packaging designs are key areas of focus. Distributing through various channels, targeting specific audiences, and understanding consumer behavior are essential for brand awareness and equity growth. Sustainability initiatives, corporate social responsibility, digital transformation, and e-commerce growth are shaping the industry. Consumer insights, data analytics, and competitive intelligence inform product roadmaps and advertising expenditures. Customer segmentation, loyalty programs, and sales channels require optimization for customer retention. Supply chain optimization, manufacturing processes, and quality assurance ensure food safety standards, environmental regulations, and reducing carbon footprint, water conservation, and energy efficiency.

Market Research Overview

The global soft drinks and non-alcoholic beverages market encompasses sectors like carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others. According to Technavio, market size is determined by the consolidated revenues of soft drinks and non-alcoholic beverages' manufacturers. Product launches and innovations are primary growth drivers. The market expansion is significantly influenced by the increasing number of new product introductions, catering to diverse consumer preferences and health trends. These offerings range from carbonated beverages to functional beverages, including plant-based, prebiotic and probiotic drinks, soy-based drinks, dairy-based drinks, and specialty drinks.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/