MEA Social Media Analytics Market Analysis 2022-2026: Adobe Inc., Audiense Ltd., and GoodData Corp. are Among the Major Vendors

The social media analytics market share in MEA is set to post an incremental growth of USD 613.37 million, accelerating at a CAGR of 24.28% during the forecast period.  Some of the major social media analytics market vendors in MEA are Adobe Inc., Audiense Ltd., GoodData Corp., International Business Machines Corp., NetBase Solutions Inc, Oktopost Technologies Inc., Oracle Corp., quintly GmbH, Salesforce.com Inc., Sprout Social Inc.

Technavio's research report provides a detailed understanding of the key players as well as their product portfolios and upcoming pipelines. These insights will enable marketers to gauge potential growth opportunities and thus design their business strategy. Unlock Free Sample Analysis Report

Social Media Analytics Market in MEA: Market Segments and Key Trends

The social media analytics market in MEA is segmented by end-user (retail, government, media and entertainment, travel, and others) and application (customer benchmarking, product enhancement, analyzing marketing techniques, and others). The rise in customer engagement through social media platforms is the major social media analytics market trend in MEA which will positively influence the market growth.

The social media analytics market growth in MEA by the retail segment will be significant during the forecast period. Social media analytics data is directly proportional to retailer sales growth. This factor will drive segment growth during the forecast period.

The research report provides a detailed analysis of all the segments, key trends, and challenges that are likely to influence growth.

Social Media Analytics Market in MEA: Top Drivers to Boost Demand

The growing availability and complexity of data are the primary factors driving the growth of the social media analytics market in the MEA. However, the shortage of skilled analytics professionals and the high attrition rate are some of the challenges hindering market growth in the MEA.

Download the Free PDF sample report for highlights on the market size, growth momentum, regional growth opportunities, vendor analysis, and other factors influencing the market growth. 

The report provides insights into the following FAQs:

1. What is the market CAGR?
   The market is accelerating at a CAGR of 24.28%.
    
2. What is the incremental growth of the market?
   The market is expected to grow by USD 613.37 million.
    
3. What is a key factor driving this market?
   The growing availability and complexity of data will drive market growth over the forecast period.
    
4. What are the key regions covered in this market research report?
   MEA is the key region featured in this research report.
    
5. Who are the leading market vendors?
   The leading vendors in this market are Adobe Inc., Audiense Ltd., GoodData Corp., International Business Machines Corp., NetBase Solutions Inc, Oktopost Technologies Inc., Oracle Corp., quintly GmbH, Salesforce.com Inc., and Sprout Social Inc.
    
6. What are the market segments covered in this report?
   The market is segmented by End-user (Retail, Government, Media and entertainment, Travel, and Others) and Application (Customer benchmarking, Product enhancement, Analyzing marketing techniques, and Others).