Latest News- Social Business Intelligence Market: On-premises is expected to lead the Deployment segment during 2025-2029

The Social Business Intelligence Market is being driven by Brand loyalty improvement using social media analytics

The Social Business Intelligence Market is expected to grow at a CAGR of 6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 6661.2 million. Social media analytics plays a pivotal role in harnessing the power of user data generated through social networks. By utilizing social media analytic tools, businesses can identify and engage with potential customers beyond traditional demographic and geographic boundaries. Interest targeting is a valuable feature offered by major social media platforms, including Facebook, LinkedIn, Pinterest, and Twitter. This option enables businesses to pinpoint consumers based on their interests, activities, and skills as mentioned in their social media profiles. By conducting keyword research and targeting specific product segments, brands can effectively explore new markets and promote their offerings to a highly relevant audience. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Deployment
  • On-premises
  • Cloud
• End-user
  • Enterprises
  • Government
• Application
  • Sales and marketing management
  • Customer engagement and analysis
  • Competitive intelligence
  • Risk and compliance management
  • Asset and inventory management
• Geography
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Brand loyalty improvement using social media analytics
• Rising need to improve business efficiency
• Increasing brand recognition due to social media

However, the market also witnesses some limitations, which are as follows:

• Increasing connection and bandwidth difficulties
• Heavy investment requirements and time-intensive nature of social media analytics
• Lack of awareness of social media analytics

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Market Scope in Social Business Intelligence Market Research Report

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Research Analysis Overview

Social Business Intelligence (SBI) is a business intelligence solution that leverages Big Data Analytics, Artificial Intelligence (AI), Machine Learning, and Sentiment Analysis to derive valuable insights from social media data in real-time. Industries like Healthcare and Finance use SBI for brand reputation management, compliance monitoring, risk identification, and data-driven decision-making. SBI caters to various organization sizes, including SMEs, and is accessible through cloud-based or on-premise solutions. With the increasing usage of smartphones, internet connectivity, and social media, real-time data generation is at an all-time high. SBI provides reports and dashboards for user engagement analysis and real-time monitoring of cybersecurity threats. Additionally, it offers features like real-time data analysis, AI, and machine learning algorithms to ensure effective compliance monitoring and risk identification.

Market Research Overview

The global IT software market encompasses organizations specializing in the creation and distribution of application, system, and database management software. According to Technavio, the IT software market size is determined by the consolidated revenue of businesses providing all forms of software, including cloud solutions. This sector comprises enterprise and technical software, as well as consumer applications. Excluded from this category are entities involved in interactive home entertainment and those producing systems or database management software. Artificial Intelligence (AI) and Machine Learning (ML) technologies are increasingly integrated into the Social Business Intelligence (SBI) market, which is a segment of the application software industry. SBI uses data from social media channels to enhance business decision-making. Two primary applications of SBI are Sentiment Analysis in the Healthcare and Finance sectors. Sentiment Analysis involves the use of AI and ML algorithms to gauge the emotional tone behind consumer interactions with brands, products, or services, providing valuable insights for businesses.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/