availability of flavored snus is driving the Snus Market
Technavio analyzes that the Snus Market is expected to grow at a CAGR of 11.95% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1245.4 million.There are various factors that contribute to the growth of the market. The Snus market offers a wide array of flavored options for consumers, catering to diverse preferences. These flavors range from traditional tobacco to fruity and minty varieties, providing a more enjoyable and customizable experience. The availability of these flavored Snus products enhances consumer satisfaction and broadens the market appeal.
The mint-flavored snus segment represents a significant market share within the global snus industry. This variant, which provides a refreshing and cool taste experience, is particularly popular in countries such as Sweden, Norway, and Denmark. Mint-flavored snus caters to consumers seeking an alternative to traditional tobacco products, with an increasing number of individuals opting for tobacco- and nicotine-free options. These mint-flavored snus substitutes offer a solution for those looking to quit smoking or reduce their nicotine intake while still enjoying the taste and ritual associated with snus use. In the context of the expanding health concerns related to oral cancers and respiratory illnesses, the demand for mint-flavored snus and its alternatives continues to grow. Both traditional snus retailers, such as tobacco stores and convenience stores, and online retail platforms have responded to this trend by stocking and promoting mint-flavored snus products.
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Snus Market Segmentation
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The Snus market encompasses various types of smokeless tobacco products, including Chewing tobacco and Snus, linked to Noncommunicable Diseases such as Cancer, Cardiovascular diseases, and Diabetes. Menthol and licorice flavors are popular among young millennials, while Loose Snus and Portion Snus differ in shelf life and convenience. Retailers stock these in Tobacco Stores, Convenience Stores, and Online Retail Stores. Fruit flavors and Pouches cater to health-conscious consumers seeking a Healthier alternative to Cigarettes. However, concerns over bacteria and mold growth, longer shelf life, and taxes persist. Smokeless tobacco use increases the risk of Pancreatic cancers and Lung diseases. Despite being a potential Cigarette market alternative, the health risks associated with Snus cannot be overlooked.
The global tobacco market encompasses entities involved in the research and development or manufacturing of both combustible and non-combustible tobacco products. This sector includes cigarettes, cigars, and cigarillos, as well as dissolvable tobacco, oral tobacco, and electronic cigarettes. Additionally, legal cannabis and industrial hemp-based products are part of this market. According to Technavio, the food and beverage and tobacco industry's total revenue is derived from the sales of these manufacturers. The tobacco market's expansion will be fueled by several factors, including a growing consumer base due to the global population's approximate 1% annual increase, as well as the rising trend of non-combustible tobacco alternatives, such as menthol, licorice, and vanilla-flavored snus, amid growing public awareness campaigns against smoking and chewing tobacco.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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