Authored By: Sarah
11 Jul 2024

 Smart Tracker Market Size to grow by USD 572.8 million between 2024-2028

According to a research report “ Smart Tracker Market” by Application (Consumer products, Pets, Luggage) Technology (Bluetooth, Cellular technology, GPS) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 572.8 million, at a CAGR of  9.75% during the forecast period. Smart trackers represent a cost-effective solution for individuals and businesses seeking to safeguard valuable items. These compact devices, which can be attached or embedded, offer a streamlined design that significantly reduces manufacturing expenses. Consequently, device manufacturers are able to price their offerings competitively, making smart trackers an attractive investment. With their ability to locate misplaced small items swiftly and efficiently, smart trackers have immense market potential. However, it is important to note that certain pet trackers utilizing cellular network technology carry a higher price point than their Bluetooth counterparts. Proper marketing efforts will be essential to facilitate widespread adoption of this innovative technology.

Browse market data tables, figures, and in-depth TOC on “Smart Tracker Market” by Application (Consumer products, Pets, Luggage) Technology (Bluetooth, Cellular technology, GPS) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Application, the Consumer products segment is projected to dominate the market size in 2024

In the smart tracker market, Bluetooth technology holds a significant market share, primarily due to its application in locating misplaced items within a defined range. Initially, this technology was predominantly utilized for tracking household items and belongings in close proximity. However, its limitations in terms of range and interference from structures pose challenges for expanding its use in larger applications. Despite these constraints, Bluetooth-enabled smart trackers will continue to dominate the market, given their versatility in tracking various items, such as pets and luggage.

By Technology, Bluetooth  segment is expected to hold the largest market size for the year 2024

In today's fast-paced world, the misplacement of personal items such as keys, wallets, umbrellas, and small electronic gadgets can cause significant inconvenience. Smart trackers, equipped with Bluetooth, cellular technology, and GPS, offer a solution to this common problem. These devices enable users to locate misplaced items quickly and efficiently, even when they are hidden beneath piles of clothes or stowed away in drawers. Disorderly individuals and those with an abundance of accessories stand to benefit greatly from this innovative technology, saving valuable time and reducing stress. As the number of personal items continues to grow, the utility of smart trackers becomes increasingly indispensable.

North America is forecasted to hold the largest market size by region in 2024

The Smart Tracker Market represents a significant growth opportunity for tech-driven businesses. Leveraging advanced technologies such as GPS, Bluetooth, and Wi-Fi, these devices offer real-time location tracking and monitoring capabilities. Market trends indicate increasing demand for asset tracking, personal safety, and pet tracking applications. Key players are focusing on product innovation, strategic partnerships, and geographical expansion to gain a competitive edge.

The Smart Tracker Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adero Inc.
  • Beijing Zizai Technology Co. Ltd.
  • Chipolo doo
  • Elios Inc.
  • Findster Technologies SA
  • Innova Technology LLC
  • Kaltio Technologies Oy
  • Lugloc Inc.
  • Mars Inc.
  • PB Inc.
  • Pitpatpet Ltd.
  • Qorvo Inc.
  • Samsung Electronics Co. Ltd.
  • Smart Tracking Technologies LLC
  • Tago LLC
  • Tile Inc.
  • Traxbean Technology Ltd. Co.
  • Wistiki SAS
  • XY The Persistent Co.

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Research Analysis Overview

The Smart Tracker Market is witnessing significant growth due to the increasing adoption of wearable technology and the integration of sensor technologies into various devices. Tracking devices, including wearable tech and IoT gadgets, are becoming increasingly popular in various industries. In the fitness industry, wearable technology is revolutionizing health and fitness tracking, with devices using UWB, GPS, and Bluetooth to monitor activity levels, heart rate, and sleep patterns. Smartphones are also playing a crucial role in the market, with apps and built-in tracking features enabling users to locate lost items such as keys, wallets, purses, and even pets. Cutting-edge companies like ThinkRace Technology are leading the way with innovative solutions, using cellular, GPS, and Bluetooth to provide real-time location tracking. The Smart Tracker Market is not limited to the fitness industry alone. It is also being adopted in supply chain management and logistics, where UWB and GPS technologies are used to optimize inventory management and improve delivery efficiency. With the continuous advancements in sensor technologies and the increasing integration of wearable technology into our daily lives, the Smart Tracker Market is poised for continued growth.

Market Research Overview

The Smart Tracker Market is experiencing rapid growth as more and more people embrace wearable technology for health and fitness, as well as for supply chain visibility and logistics. Fitbands, smartwatches, and activity trackers are popular choices for individuals looking to monitor their daily activities, sleep patterns, heart rate, and more. These devices often feature Bluetooth 5 and USB technology for easy connectivity to smartphones and other connected devices. In the automotive industry, vehicle GPS trackers, in-dash navigation systems, and smart helmet kits are becoming essential for real-time route planning and supply chain management. Cellular segment in the market is also gaining traction with the use of cellular technology for long-range tracking of assets and vehicles. UWB technology and GPS technology are key sensor technologies in the market, providing accurate location tracking and enabling features like real-time monitoring of cycling activities and sedentary lifestyles. Security is a major concern, and Bluetooth trackers and IoT devices are being used to keep tabs on pets, bags, keys, wallets, and purses. The Fitness Industry and Logistics sectors are major adopters of wearable technology, with Mappls Gadgets, Vehicle GPS trackers, and In-dash navigation systems leading the way. The market is constantly evolving with cutting-edge devices and technologies like colored displays, pedometers, and heart rate monitors. The younger generation's preference for connected devices is driving the market forward, making it an exciting space to watch.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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