Smart Display Market to grow at a CAGR of 20.5% during 2024-2028
The Smart Display Market is expected to grow at a CAGR of 20.5% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 10.38 billion. In the global smart display market, advancements in display technology have led to significant enhancements in capabilities and visual experiences. Notably, innovations in OLED and MicroLED technologies have resulted in superior contrast ratios, vibrant colors, and improved energy efficiency. Samsung, a prominent player in the display technology sector, has introduced groundbreaking innovations in its smart displays. For instance, Samsung's Neo QLED series incorporates Quantum Mini LED technology, offering precise control over individual light zones for enhanced contrast and brightness. This technological advancement significantly improves the overall picture quality of Samsung's smart display TVs, providing users with a more immersive experience.
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Technavio analysts predict that the Signage subsegment will lead the Type segment during 2024 and 2028 The Smart Display Market encompasses a range of signage solutions, including OLEDs, LCDs, LEDs, plasma display panels, front and rear projection screens, media players, and set-top boxes. Digital signage presents several business advantages over conventional printed signage. It enables interactive customer engagement, centralized control, and superior design capabilities. Retailers leverage digital signage in window displays to attract customers with real-time product information and promotional offers. In-store applications include disseminating store information, product details, and upselling opportunities. Numerous retailers are adopting digital signage to enhance customer shopping experiences.
Here are the various ways based on which the market is segmented:
There are several factors that are causing the market to flourish increasing number of applications of electronic paper displays (epds)
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The Smart Display Market is experiencing significant growth as energy-efficient appliances and the smart home experience continue to gain popularity. Voice-enabled smart displays are leading the charge, offering users the ability to control their smart home devices and products with just their voice. Advanced smart displays are also being integrated into various industries, including Smart Cities, housing, and digital signage. However, with the increasing use of smart displays comes cybersecurity threats. Customer data breaches and data theft are concerns for those using AI assistants and voice commands. Smart home market growth is driven by smartphone penetration and the adoption of home automation and IoT-enabled appliances. Smart Home Displays and Interactive Kiosks are also gaining traction in the business world, with video conferencing capabilities and AI-powered features. Smart Signage Displays are being used to enhance the customer experience in retail and hospitality settings. Display Technologies continue to advance, with AI-powered appliances and smart mirrors becoming more common. The integration of smart systems into various industries is transforming the way we live and work. As the smart home market continues to grow, it's essential to prioritize cybersecurity to protect against potential threats.
According to Technavio's market research, the global smart display market is positioned within the broader electronic equipment and instruments sector of the overall electronics industry. This market segment encompasses manufacturers of electronic equipment and instruments, which is a subcategory of the electronics market. The electronics market, in turn, comprises communications equipment, technology hardware storage and peripherals, electronic components, consumer electronics, industrial electronics, and electronic manufacturing services. The global electronic equipment and instruments market is projected to expand at a moderate growth rate. Technavio's market analysis calculates the market size for electronic equipment and instruments based on the revenue generated from the sales of associated ICT and electronics products, equipment, and components.
The Smart Display Market is experiencing significant growth, fueled by the increasing number of applications of electronic paper displays (epds). Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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