Authored By: Sarah
11 Jul 2024

 Ski Equipment Market Size to grow by USD 430.2 million between 2024-2028

According to a research report “ Ski Equipment Market” by Product (Skis and poles, Ski boots, Ski bindings, Ski protective gear) Distribution Channel (Offline, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 430.2 million, at a CAGR of  4.33% during the forecast period. The ski equipment market is experiencing significant growth due to several key factors. The rising young population and increasing disposable income have led to a surge in participation rates for skiing and other snow sports. Additionally, the growing awareness of the health and fitness benefits of outdoor activities is driving demand. Other factors, such as hectic lifestyles, unhealthy eating habits, and a rise in obesity, are also contributing to the popularity of snow sports. Vendors are utilizing various marketing strategies to expand their customer base and increase awareness of snowboarding, skiing, and other related activities. Moreover, advancements in technology have given rise to more convenient shopping platforms, such as online retail, which is increasingly preferred by consumers.

Browse market data tables, figures, and in-depth TOC on “Ski Equipment Market” by Product (Skis and poles, Ski boots, Ski bindings, Ski protective gear) Distribution Channel (Offline, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Skis and poles segment is projected to dominate the market size in 2024

The offline ski equipment market comprises physical retail stores, including supermarkets, hypermarkets, specialty shops, and others. This distribution channel offers a diverse product range and delivers valuable consumer support through knowledgeable customer service representatives. Manufacturers sell their ski equipment to retailers in this sector, primarily through specialty stores and various retail formats. Retailers employ innovative business strategies, such as competitive pricing and expanded assortments, to remain competitive. Additionally, the offline distribution channel incorporates pop-up shops, marketing events, and brand collaborations, enhancing sales in this segment.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

In the ski equipment market, ski poles play a crucial role in enhancing the skiing experience for intermediates and advanced skiers. These essential tools aid in propelling the skier forward on flat terrains and provide stability during pole planting. The market offers a diverse range of ski poles, catering to various skiing styles and constructed from distinct materials. Length is a significant consideration, typically measured in centimeters from the grip's top to the tip's end. With a strong presence in North America and Europe due to their mountainous regions and heavy snowfall, the International Ski Federation (FIS) governs ski sports at the highest level.

Europe is forecasted to hold the largest market size by region in 2024

The European ski equipment market is poised for significant growth due to several key factors. These include the increasing number of female ski participants, favorable government support for snow sports, and the growing trend of snow sports as a fitness activity. Additionally, the rise in obesity and related health issues, such as Type-2 diabetes and hypertension, in European countries is driving a surge in interest in health-conscious activities like skiing. With an increasing number of ski arenas and resorts, this market is expected to thrive during the forecast period.

The Ski Equipment Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • ANTA Sports Products Ltd.
  • Burton Corp.
  • Clarus Corp.
  • Crosson
  • Decathlon SA
  • Fischer Sports GmbH
  • Gi.Di. Meccanica S.p.A.
  • Icelantic LLC
  • K2 Sports Europe GmbH
  • KJK Sports
  • Kneissl Tirol GmbH
  • LIVALL Tech Co. Ltd.
  • Ober Alp SPA
  • Rhythm SnowSports
  • Group Rossignol USA Inc.
  • Stöckli Swiss Sports AG
  • Tecnica Group SpA
  • Volkl Int. GmbH

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Research Analysis Overview

The ski equipment market encompasses a wide range of products designed for the popular winter sport of skiing. From skis and poles to boots and skiing apparel, this industry caters to both recreational and professional skiers. Ski resorts, located in areas with significant distance and terrain, offer affordable options for outdoor enthusiasts looking to enjoy this adventure sport. National laws and global regulations play a crucial role in ensuring the safety and quality of ski equipment. Advanced technology continues to shape the ski industry, with innovations like cambered skis and high-performance materials enhancing the skiing experience. Skiing apparel, including fold towels and box towels, keeps skiers warm and dry during their sporting activity. The Olympics showcase the pinnacle of skiing prowess, further fueling the demand for top-of-the-line ski equipment. Ski infrastructure development caters to various segments, from hunters and farmers using skis for transportation in remote areas to tourists seeking thrilling experiences at world-class resorts. Overall, the ski equipment market offers a diverse range of products, catering to the needs of skiers across the globe.

Market Research Overview

The ski equipment market caters to both male and female skiers, with consumer spending on skiing participation reaching new heights. Cross-country skiing and alpine touring are popular choices for outdoor enthusiasts, while snowboarding continues to attract a younger demographic. Skiers often gather in tourist hotspots and sports groups to enjoy the distance and area covered during their skiing adventures. Advanced technology in ski equipment, such as cambered skis, poles, boots, and skis, enhances the skiing experience. National laws and global regulations ensure safety concerns are addressed, promoting helmet usage and adherence to marked ski runs. Affordable resorts cater to a wider audience, increasing skier visits and overall participation in skiing and other outdoor sports. Brands like Coalition Snow and Black Diamond Equipment lead the ski industry, offering direct-to-consumer channels for ski clothing, footwear, and apparel. Skiing apparel and equipment have become a lifestyle choice, with people's awareness of safety and the Winter Olympics increasing interest in adventure sports. The ski equipment market also includes skiing infrastructure, catering to hunters, farmers, and other users. Safety concerns, such as collisions and head injuries, remain a focus for the ski industry, driving innovation and improvements in ski gear and equipment. The ski equipment market continues to evolve, offering a diverse range of options for skiers of all levels and backgrounds.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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