Authored By: Sarah
11 Jul 2024

 Fresh Mushroom Market in Singapore Size to grow by USD 33.26 million between 2024-2028

According to a research report “ Fresh Mushroom Market in Singapore” by Product (Button mushroom, Shiitake mushroom, Oyster mushroom, Others) Distribution Channel (Offline, Online) Application (Food, Pharmaceuticals) Geography (APAC)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 33.26 million, at a CAGR of  4.75% during the forecast period. Mushrooms, esteemed for their nutritional benefits, are a rich source of antioxidants and essential minerals, including selenium. This mineral, scarcely found in vegetables, is crucial for liver enzyme function and aids in cancer prevention by neutralizing carcinogenic compounds in the body. Additionally, mushrooms provide vitamin C, fiber, and potassium, contributing to cardiovascular health. With their high potassium content and low sodium levels, mushrooms significantly reduce the risk of cardiovascular diseases and high blood pressure. Moreover, medicinal mushrooms like Shitake, possess medicinal, functional, and nutritional properties, used in disease prevention, alleviation, and healing, such as Parkinson's and Alzheimer's diseases.

Browse market data tables, figures, and in-depth TOC on “Fresh Mushroom Market in Singapore” by Product (Button mushroom, Shiitake mushroom, Oyster mushroom, Others) Distribution Channel (Offline, Online) Application (Food, Pharmaceuticals) Geography (APAC) Global Forecast to 2028. Download Free Sample


By Product, the Button mushroom segment is projected to dominate the market size in 2024

In the Singaporean market, the offline retail sector for fresh mushrooms is dominated by department stores, supermarkets, hypermarkets, convenience stores, and shopping malls. Notable retail chains, such as FairPrice Xtra, Sheng Siong, and NTUC FairPrice, have designated sections for fresh mushrooms in their stores. Vendors employ branding strategies through signages and price promotions on product packages to attract customers. Established retailers like Cold Storage and Market Place SG have long been offering a variety of fresh mushrooms, including button mushrooms and shiitake mushrooms, to consumers. Vendors in this sector operate based on factors such as strategic geographical presence, efficient farming methods, effective inventory management, and convenient transportation logistics.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

In the vibrant Fresh Mushroom Market of Singapore, Button mushrooms (Agaricus bisporus) are a staple ingredient for culinary professionals and home cooks alike. Known for their mild flavor and meaty texture, Button mushrooms are the versatile workhorses of the fungi world. These common white fungi are utilized extensively in various recipes, including cakes, omelets, pasta, risotto, and pizza. Their delicate taste allows them to seamlessly absorb the flavors of accompanying ingredients. Button mushrooms are an economical choice, boasting a high protein and essential amino acid content, while maintaining a low cholesterol and fat profile. Consumption options range from raw to cooked methods such as roasting, deep-frying, grilling, braising, and sautéing.

APAC is forecasted to hold the largest market size by region in 2024


The Fresh Mushroom Market in Singapore growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Aries Fresh Pte Ltd.
  • Champ Fungi Sdn. Bhd.
  • Cold Storage Singapore 1983 Pte Ltd.
  • Kin Yan Agrotech Pte Ltd.
  • Koninklijke Ahold Delhaize NV
  • Mycofarm Pte Ltd.
  • The Mushroom Farm

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Research Analysis Overview

Title: The Thriving Fresh Mushroom Market in Singapore: From Fresh Form to Processed Products The fresh mushroom market in Singapore is thriving, with a diverse range of offerings from fresh form to processed products. Mushroom lovers in Singapore can enjoy various types, including Oyster, Shiitake, and Button, in their dishes. Processed forms like canned, dried, and frozen mushrooms are popular among label-conscious consumers, offering convenience and longer shelf life. Matsutake and other exotic mushroom products are also gaining popularity due to their unique aroma and flavor. Plant extracts from macrofungal groups are increasingly used in the food industry for their nutritional benefits. Protein-rich vegan alternatives made from mushrooms are a hit among health-conscious consumers. Import duties and global market trends influence the availability and pricing of mushrooms in Singapore. Ergothioneine and Glutathione, antioxidants found in mushrooms, add to their nutritional value. Home gardeners are growing mushrooms for personal use, contributing to the local market. Demand for mushrooms continues to grow as more people discover their health benefits and versatility in various dishes. Mushrooms are not just tasty additions to meals but also offer numerous health benefits, making them a must-have in every kitchen.

Market Research Overview

Title: The Thriving Fresh Mushroom Market in Singapore: Mycelium to Marketplaces Singapore's fresh mushroom market is a thriving sector, fueled by the growing demand for mycelium-based materials, immunity-boosting, and low-calorie foods. Biotechnology plays a significant role, with companies like Blast Studio using artificial intelligence to optimize growing conditions, creating tree column-grown mushrooms with enhanced umami quality and health advantages. Mushrooms, including Oyster, Shiitake, and Button varieties, offer savory flavors and nutritional contents such as Ergothioneine, Glutathione, Vitamin D, Selenium, and Protein. The market caters to various segments: canned, dried, frozen, and fresh. Home gardeners and gourmet consumers seek fresh forms for dishes, while label-conscious consumers demand mycelium-based meat replacers and dietary supplements for vegan diets. The FAO, AMS, Mushroom Council, and Secretary of Agriculture support the industry, recognizing mushrooms' health benefits and potential for macrofungal groups. Despite import duties and lockdowns, the demand for mushrooms continues to grow, with Matsutake, a prized gourmet product, leading the way. Ayurvedic practices and bioactive compounds further expand the market's reach. Join us as we explore the world of mushrooms – from spores to marketplaces.


Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200

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