According to a research report “ Shrink Sleeve And Stretch Sleeve Labels Market” by Application (Food and beverage, Healthcare, Beauty and personnel care, Others) Product Type (Stretch sleeves label, Shrink sleeves label) Material (PVC, PETG, OPS, PE, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 4559.8 million, at a CAGR of 5.4% during the forecast period. The sleeve label market is projected to experience significant expansion over the forecast period, despite a 25% premium in cost compared to shrink and stretch sleeve labels. This investment is justified, as sleeve labels provide up to double the container coverage, with the ability to cover up to 100% of the container surface compared to the typical 40% coverage offered by other labels. Moreover, sleeve labels obviate the need for colored containers and present novel marketing opportunities. Conversely, shrink labels, composed of polymer plastic films, are widely utilized for packaging various types of containers and beverage cans. Through the application of heat, shrink labels conform to the shape of the bottle, box, or container..
Browse market data tables, figures, and in-depth TOC on “Shrink Sleeve And Stretch Sleeve Labels Market” by Application (Food and beverage, Healthcare, Beauty and personnel care, Others) Product Type (Stretch sleeves label, Shrink sleeves label) Material (PVC, PETG, OPS, PE, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample
By Application, the Food and beverage segment is projected to dominate the market size in 2024
In the food industry, regulatory bodies such as the Food and Drug Administration (FDA) and the Food Safety and Standards Authority of India (FSSAI) enforce stringent labeling requirements to ensure consumer safety and product transparency. Effective labeling is not only essential for regulatory compliance but also plays a pivotal role in product promotion and marketing. Shrink sleeve and stretch sleeve labels offer an advantage over traditional pressure-sensitive labels by providing additional label real estate, making them an attractive option for food manufacturers. This increased label area allows for more detailed product information, including nutritional facts, ingredients, and health warnings. The global shrink sleeve and stretch sleeve labels market is expected to grow steadily during the forecast period due to these compelling benefits.
By Product Type, Stretch sleeves label segment is expected to hold the largest market size for the year 2024
In the realm of sustainable and cost-effective labeling solutions, stretch sleeve labels emerge as an attractive option due to their application method that obviates the need for adhesive or heat. This innovation caters to a broad spectrum of industries, including food and beverage, healthcare, personal care goods, and consumer goods, which are experiencing significant growth. According to L'Oreal Finance, the cosmetics sector, in particular, has witnessed a consistent expansion of approximately 3.6%-5.5% over the past decade and is projected to continue growing, consequently boosting the demand for stretch sleeve labels in this sector during the forecast period. Europe presently dominates the stretch sleeve labels market, fueled by robust demand from the manufacturing sector.
APAC is forecasted to hold the largest market size by region in 2024
The shrink sleeve and stretch sleeve labels market represents a significant growth opportunity for businesses seeking innovative and eye-catching packaging solutions. These labels offer advantages such as 360-degree branding, product differentiation, and tamper evidence. Shrink sleeves conform to the shape of the container, while stretch sleeves expand and contract, providing versatility in application. Market trends include increased demand for sustainable materials and digital printing technologies. Companies investing in this sector can reap rewards through enhanced brand recognition and consumer appeal.
The Shrink Sleeve And Stretch Sleeve Labels Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The shrink sleeve and stretch sleeve labels market has witnessed significant growth in recent years, particularly in the food and beverage industry. Product differentiation through unique branding and consumer engagement is a key driver in this market. Shrink sleeves, with their 360-degree graphics, offer superior product visibility and aesthetic appeal, making them a popular choice for manufacturers. These labels conform to the shape of containers, providing effective protection against damage and tampering. Plastic shrink sleeves offer advantages such as heat resistance, adhesiveness, and cost-effectiveness. Brands like Embrace Float and Embrace Encore from Eastman Chemical Company have gained popularity due to their elasticity and ability to conform to various container shapes. Stretch sleeves, on the other hand, offer the added benefit of being able to stretch over irregularly shaped containers. Consumer expectations for eco-friendly packaging solutions have also influenced the market, with many manufacturers turning to sleeve labels as a more sustainable alternative to traditional plastic labels. The packaging landscape continues to evolve, with sleeve labels offering a cost-effective, versatile, and visually engaging solution for brands looking to stand out in the market.
Market Research Overview
The Shrink Sleeve and Stretch Sleeve Labels market is experiencing significant growth in various industries, including cosmetics, luxury goods, food, beverage, healthcare, and pharmaceutical sectors. Customer retention is a key focus for brands, and effective labeling solutions, such as shrink and stretch sleeves, offer effective product presentation and consumer engagement. Shrink sleeves provide full-body coverage, branding, and tamper-evident packaging, making them popular in the soft drinks, wine & spirit, and food industries. Stretch sleeves offer elasticity and convenience, making them suitable for single-serve options and e-commerce growth. Embellishing types, such as cold foil and hot foil, add visual appeal and luxury to labels. Sustainability is a growing concern, with eco-friendly labeling, recyclability, and compostable fruit bands gaining popularity. Brands are also focusing on informative packaging and convenience, with biobased adhesives and materials from companies like Taghleef. The market is influenced by economic uncertainties, reduced production capacities, and supply chain disruptions. High-quality materials, printing, and customization are essential for product differentiation and competitive advantage. Labeling regulations, such as those related to food & beverage protection, are also important considerations. Major players in the market include Embrace Float, Embrace Encore, Eastman, FENC, CCL Label, and medium-sized players. Trade associations and GDP growth in emerging economies are driving demand. Consumer preferences for attractive packaging, product visibility, and aesthetic appeal continue to shape the packaging landscape.
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