Latest News- Shortening Market: Vegetables is expected to lead the Source segment during 2024-2028

The Shortening Market is being driven by High consumption of bakery products

The Shortening Market is expected to grow at a CAGR of 5% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1327.9 million. The plant-based and vegan shortening market is experiencing significant growth due to the increasing preference for plant-based diets and the rising demand for vegan products. These shortenings, which are derived from vegetable oils or other plant-based sources like coconut, do not contain animal-derived ingredients, such as margarine. Manufacturers are responding to this expanding consumer segment by introducing plant-based and vegan options. Consumers are increasingly health-conscious and seek products perceived as healthier, and plant-based shortenings offer nutritional advantages, including lower saturated fat and zero cholesterol, compared to some traditional animal-based shortenings. This healthier profile resonates with individuals seeking alternatives that align with their well-being. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Source
  • Vegetables
  • Animal
• Channel
  • Indirect channel
  • Direct channel
• Formulation
  • Solid Shortening
  • Liquid Shortening
  • Whipped Shortening
• End-User
  • Commercial
  • Household
  • Industrial
• Geography
  • Europe
    • Germany
    • UK
    • France
  • North America
    • Canada
    • Mexico
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Thailand
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• High consumption of bakery products
• Robust growth of food service industry
• Expansion of organized retail landscape

However, the market also witnesses some limitations, which are as follows:

• Rising awareness on health issues associated with shortening
• Fluctuation in price of raw materials
• Stringent regulations on consumption of shortening

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Market Scope in Shortening Market Research Report

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Research Analysis Overview

In the shortened market, biomass production in plants is enhanced, leading to improved soil health and increased crop productivity. This results in reduced fertilizer usage and decreased pesticide application, promoting environmental sustainability and climate change adaptation. Stress-tolerant and disease-resistant crops, along with pest-resistant plants, are developed through advanced techniques like genetic engineering, molecular breeding, and gene regulation networks. Biocontrol efficacy is improved through the study of microbial community dynamics, soil enzyme activity, and plant growth promotion. Metabolic pathway regulation, hormonal signaling, and protein expression analysis are used to optimize plant performance. High-throughput screening and precision farming technologies facilitate data-driven decision making for enhanced resource efficiency.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and increase shelf life. According to Technavio, market size is determined by the consolidated revenue of participating entities. Equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties, are excluded. Key growth drivers for this market include the health benefits linked to minimally processed foods, such as vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. Additionally, microbial inoculants, humic acid fertilizers, and soil nutrient cycling contribute to enhanced crop productivity and stress tolerance, thereby bolstering the market's expansion. Plant hormone modulation further optimizes crop growth and yield, providing further impetus to market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/