The Shortening Market is segmented by Source (Vegetables and Animal), Channel (Indirect channel and Direct channel), and Geography (Europe, North America, APAC, South America, and Middle East and Africa). As per the Global Forecast research report 2023-2027 published by Technavio, the market size is estimated to grow by USD 1249.49 million, at a CAGR of 4.93% during the forecast period. There are several companies that are contributing to the market as per this report. Plant-based and vegan shortenings .
In the global shortening market of 2022, the vegetable segment held a significant market share. With growing health consciousness, consumers are increasingly wary of saturated fats and trans fats found in traditional shortening options. Vegetable-based shortening, derived from oils such as soybean, sunflower, or canola, offers a healthier alternative, as it contains less saturated fat and no trans fats. The surge in plant-based diets and veganism has fueled demand for vegetable-based alternatives in various food products, including shortening. This plant-derived option caters to consumers who adhere to these dietary preferences and avoid animal products like dairy-based butter.
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The European market held the largest market share in the global shortening industry in 2022, driven by the region's strong demand for baked goods. Baked items are deeply ingrained in European culinary traditions, with a significant presence in cafes and cultural gatherings. Shortenings are extensively used in the production of cakes, pastries, and desserts, making them an essential ingredient in cafe menus. However, increasing health consciousness has led some consumers to prefer healthier alternatives, such as vegan butter, over traditional shortenings, which are high in saturated fats.
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Title: The Shortening Market: Navigating Lifestyle Epidemics and Health Concerns The shortening market has witnessed significant growth in recent years, driven by the demand for extended shelf life, improved texture, and taste in various sectors like snacks & savory, bakery, and confectionery. However, the market faces challenges due to lifestyle epidemics, primarily obesity and cardiovascular diseases, which have raised health concerns. Trans-fats and saturated fats, major components of shortenings, have been linked to these health issues. As a result, there is a growing trend towards using vegetable oils, such as soybean, instead of traditional shortenings like trans-fatty acids and hydrogenated oils. Manufacturers are responding by developing shortenings with improved heat transfer, air incorporation, and structural integrity, ensuring that the final product maintains its texture and taste without compromising health. Margarine and butter are also undergoing reformulations to reduce trans-fatty acids and saturated fats. The pastry, malls, and snacks sectors are significant consumers of shortenings. At room temperature, shortenings provide the desired texture to pastries, while in malls and snacks, they extend the shelf life and improve the taste of savory and sweet items. The future of the shortening market lies in finding the right balance between taste, texture, and health concerns.
According to Technavio, the global shortening market is a segment of the larger packaged foods and meats market, which falls under the food products sector of the food, beverage, and tobacco industry. This market encompasses food processing vendors engaged in food processing to eliminate microbes and enhance shelf life. Technavio determines the market size by aggregating the revenues of participating vendors. The market scope excludes manufacturers of food processing equipment and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. - The Shortening Market is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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