Latest News- Shaving Lotions And Creams Market: Pre-shave is expected to lead the Product segment during 2025-2029

The Shaving Lotions And Creams Market is being driven by Growing focus on personal grooming

The Shaving Lotions And Creams Market is expected to grow at a CAGR of 5.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1542.3 million. The global shaving lotions and creams market is witnessing significant growth due to the introduction of innovative, consumer-centric products. In January 2025, Dr. Squatch expanded its product line by entering the men's shaving category with the launch of Easy Glide Shave Butter. This premium offering boasts a rich, creamy texture, formulated with shea butter, murumuru butter, and macadamia oil. It is specifically designed to provide a smooth, irritation-free shave for men with coarse or thick facial hair. Accompanying this launch, Dr. Squatch introduced a Soothing Post-Shave Moisturizer, enriched with bisabolol, resurrection plant extract, and shea butter. This moisturizer is intended to soothe and hydrate the skin post-shave, addressing the needs of men seeking effective grooming solutions that cater to skin sensitivity. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Pre-shave
  • Aftershave
• Product Type
  • Cream
  • Foam
  • Gel
  • Lotion
• Distribution Channel
  • Offline
  • Online
• Geography
  • Europe
    • Germany
    • UK
    • France
  • North America
    • Canada
    • Mexico
    • US
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing focus on personal grooming
• Rising disposable income
• Changing lifestyle and work culture

However, the market also witnesses some limitations, which are as follows:

• Rising popularity of beards and alternative grooming trends
• Competition from alternative hair removal methods
• Concerns for vendors over product recalls

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Market Scope in Shaving Lotions And Creams Market Research Report

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Research Analysis Overview

In the dynamic shaving market, shaving lotions and creams coexist with shaving brushes, aftershave lotions, beard oils, facial cleansers, exfoliating scrubs, and anti-aging creams. Mineral oil-free options are preferred for improved absorption and skin condition. Customer and online reviews influence buying decisions, driving customer satisfaction and brand loyalty. Premium, mass market, and luxury products utilize natural extracts, essential oils, and botanical extracts, boasting anti-inflammatory, soothing, and repairing properties. Effective packaging and label designs, product claims, public relations, sales promotion, and a robust distribution network are essential for market success.

Market Research Overview

The global personal care products market encompasses the production and research and development of various items, including shaving lotions, shaving creams, aftershave balms, pre-shave oils, and moisturizing creams. These products fall under the broader category of household and personal care items, which also include masks, sex toys, hair wigs and extensions, and polarized sunglasses, among others. According to Technavio, the market size is determined by the collective revenue generated by manufacturers of these goods. Factors driving growth in the personal care products sector include the increase in disposable income, leading to higher expenditure on non-essential items such as shaving products and other luxury and lifestyle-related purchases.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/