Research Expert: Sarah Overall
  • Published: Jun 2025
  • Pages: 150
  • SKU: IRTNTR80644

  • Latest News- Shaving Lotions And Creams Market: Pre-shave is expected to lead the Product segment during 2025-2029

    The Shaving Lotions And Creams Market is being driven by Growing focus on personal grooming

    The Shaving Lotions And Creams Market is expected to grow at a CAGR of 5.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1542.3 million. The global shaving lotions and creams market is witnessing significant growth due to the introduction of innovative, consumer-centric products. In January 2025, Dr. Squatch expanded its product line by entering the men's shaving category with the launch of Easy Glide Shave Butter. This premium offering boasts a rich, creamy texture, formulated with shea butter, murumuru butter, and macadamia oil. It is specifically designed to provide a smooth, irritation-free shave for men with coarse or thick facial hair. Accompanying this launch, Dr. Squatch introduced a Soothing Post-Shave Moisturizer, enriched with bisabolol, resurrection plant extract, and shea butter. This moisturizer is intended to soothe and hydrate the skin post-shave, addressing the needs of men seeking effective grooming solutions that cater to skin sensitivity. 

    Get more information on Shaving Lotions And Creams Market by requesting a sample report

    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Product
      • Pre-shave
      • Aftershave
    • Product Type
      • Cream
      • Foam
      • Gel
      • Lotion
    • Distribution Channel
      • Offline
      • Online
    • Geography
      • Europe
        • Germany
        • UK
        • France
      • North America
        • Canada
        • Mexico
        • US
      • APAC
        • China
        • India
        • Japan
      • South America
        • Brazil
      • Middle East and Africa

      According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

      • Growing focus on personal grooming
      • Rising disposable income
      • Changing lifestyle and work culture

      However, the market also witnesses some limitations, which are as follows:

      • Rising popularity of beards and alternative grooming trends
      • Competition from alternative hair removal methods
      • Concerns for vendors over product recalls

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      Market Scope in Shaving Lotions And Creams Market Research Report

      Market Scope

      Report Coverage

      Details

      Page number

      223

      Base year

      2024

      Historic period

      2019-2023

      Forecast period

      2025-2029

      Growth momentum & CAGR

      Accelerate at a CAGR of 5.9%

      Market growth 2025-2029

      USD 1542.3 million

      Market structure

      fragmentation

      YoY growth 2024-2025(%)

      5.7

      Key countries

      US, China, Germany, UK, India, France, Canada, Mexico, Japan, and Brazil

      Competitive landscape

      Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

      Find out which segment is leading the market by accessing the free PDF report

      Research Analysis Overview

      In the dynamic shaving market, shaving lotions and creams coexist with shaving brushes, aftershave lotions, beard oils, facial cleansers, exfoliating scrubs, and anti-aging creams. Mineral oil-free options are preferred for improved absorption and skin condition. Customer and online reviews influence buying decisions, driving customer satisfaction and brand loyalty. Premium, mass market, and luxury products utilize natural extracts, essential oils, and botanical extracts, boasting anti-inflammatory, soothing, and repairing properties. Effective packaging and label designs, product claims, public relations, sales promotion, and a robust distribution network are essential for market success.

      Market Research Overview

      The global personal care products market encompasses the production and research and development of various items, including shaving lotions, shaving creams, aftershave balms, pre-shave oils, and moisturizing creams. These products fall under the broader category of household and personal care items, which also include masks, sex toys, hair wigs and extensions, and polarized sunglasses, among others. According to Technavio, the market size is determined by the collective revenue generated by manufacturers of these goods. Factors driving growth in the personal care products sector include the increase in disposable income, leading to higher expenditure on non-essential items such as shaving products and other luxury and lifestyle-related purchases.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


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      Technavio Research
      Jesse Maida
      Media & Marketing Executive
      US: +1 844 364 1100
      UK: +44 203 893 3200
      Email: media@technavio.com
      Website: www.technavio.com/

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