Shapewear Market to grow at a CAGR of 8.62% during 2024-2028
The Shapewear Market is expected to grow at a CAGR of 8.62% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1.35 billion. The global shapewear market has experienced substantial growth due to technological innovations, resulting in the creation of advanced products that deliver superior comfort, performance, and aesthetics. One of the most significant technological trends shaping this industry is the integration of smart fabrics into shapewear. These fabrics, equipped with sensors and electronic components, enable real-time monitoring of body movements, temperature, heart rate, and other physiological data. This data is utilized to optimize compression wear's effectiveness, providing valuable insights for athletes, fitness enthusiasts, and individuals seeking body-shaping benefits. This fusion of technology and fashion is transforming the shapewear market, offering consumers a more personalized and effective solution for body shaping and wellness.
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Technavio analysts predict that the Offline subsegment will lead the Distribution Channel segment during 2024 and 2028 The global shapewear market experiences substantial revenue generation from department stores and specialty retailers. Specialty stores, which stock a concentrated range of shapewear products from various brands, are particularly noteworthy contributors. These retailers, including branded outlets like Jockey International, attract customers through strategic marketing initiatives and merchandising, focusing on the latest fast-fashion trends and high brand recognition among younger consumers. Department stores, with a substantial portion of their annual sales coming from women's clothing and accessories, also contribute significantly to the market.
Here are the various ways based on which the market is segmented:
There are several factors that are causing the market to flourish increasing smartphone penetration, along with growing e-commerce industry
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The shapewear market has experienced significant growth in recent years, driven by cultural developments and the increasing emphasis on body positivity. Traditional preconceptions of shapewear as restrictive and only for special occasions have given way to a new appreciation for its role in activewear and everyday life. Shapewear businesses now offer a wide range of products, from imitation leather leggings and tanks to bandeaus, tight tummy shapewear, abdomen shapewear, shapewear vests, tummy tuckers, camisoles, compression tights, and even men's shapewear. Fabrics used in shapewear have also evolved, with compression gear and gym wear now commonly featuring moisture-wicking and breathable materials. Shapewear is no longer just for health and fitness enthusiasts, with semi-urban shapewear catering to those with more sedentary lifestyles. Additionally, shapewear plays a crucial role in addressing health concerns such as bladder prolapse, making it an essential part of many women's wardrobes. Rapidly changing lifestyles have made shapewear a versatile and essential component of modern wardrobes, promoting health, fitness, and confidence.
According to Technavio, the global shapewear market is a segment of the broader textiles, apparel, accessories, and luxury goods market. This market encompasses entities involved in the production and distribution of textiles, apparel, accessories, and luxury goods, as well as those offering rental services. Notably, manufacturers of footwear are excluded from this market. The expansion of the global apparel, accessories, and luxury goods market is anticipated to be fueled by several key factors, including the increasing working women population, which is driving an uptick in disposable income and subsequent spending on apparel, accessories, and luxury goods.
The Shapewear Market is experiencing significant growth, fueled by the increasing smartphone penetration, along with growing e-commerce industry. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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