Authored By: Sarah
18 Jun 2024

 Sexual Wellness Market to grow by USD 46470.54 million between 2023-2027

According to a research report “ Sexual Wellness Market” by Product (Sex toys, Condom and contraceptive, Erotic lingerie, Personal lubricants, Others ) Distribution Channel (Offline, Online ) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 46470.54 million at a CAGR of  11.17% during the forecast period. The global sexual wellness market is experiencing substantial expansion due to an escalating number of business initiatives. Companies and organizations are spearheading campaigns to boost sexual health awareness through the utilization of sexual wellness merchandise, including erotic lingerie, protective condoms and contraceptives, and sex toys. These efforts prioritize the prevention of sexually transmitted diseases and infections. Notably, some female sex toy vendors are employing crowdfunding strategies to introduce innovative product versions. Moreover, in 2021, Healthy Native Youth unveiled a sexual health program specifically catering to American Indian and Alaska Native (AI/AN) youth..

Browse market data tables, figures, and in-depth TOC on “Sexual Wellness Market” by Product (Sex toys, Condom and contraceptive, Erotic lingerie, Personal lubricants, Others ) Distribution Channel (Offline, Online ) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2027.

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By Product, the Sex toys segment is projected to dominate the market size in 2024.

In the retail sector, sexual wellness products encompass adult toy stores, supermarkets, and hypermarkets, among others. Consumers can consult knowledgeable sales personnel in these establishments for advice, enhancing their understanding of safe product usage. Retailers are strategically broadening their reach by engaging in sex toy expos, thereby fueling market expansion throughout the forecast period. The surge in foot traffic is attributed to vendors supplying accurate product information to customers.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024.

The sexual wellness market is experiencing significant growth, driven by evolving societal attitudes and increased mainstream media exposure. Traditional adult vibrators, previously characterized by electric motors in PVC and phthalate casings, are undergoing transformative innovation. Companies are investing heavily to develop advanced technologies, enabling users to connect their devices to mobile applications for customized, mood-based functionality. This trend signifies a shift towards more pleasurable and personalized sexual experiences.

North America is forecasted to hold the largest market size by region in 2024.

The North American sexual wellness market, led by the US and Canada, experiences significant growth due to heightened awareness and acceptance of innovative products. Local manufacturers like Church and Dwight optimize supply chains, while technological advancements are a key focus for market share expansion. An efficient retail infrastructure, including major retailers such as Walmart, Target, CVS, and Walgreens, further boosts sales of sexual wellness products.

The Sexual Wellness Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adam and Eve Stores
  • Bad Dragon Enterprises Inc.
  • Bijoux Indiscrets SL
  • BMS Factory
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • Good Clean Love Inc.
  • Hot Octopuss Ltd.
  • Karex Berhad
  • KESSEL medintim GmbH
  • LELOi AB
  • Lovehoney Group Ltd.
  • Luvu Brands Inc.
  • Mayer Laboratories Inc.
  • Okamoto Industries Inc.
  • Panacea Biotec Ltd.
  • Reckitt Benckiser Group Plc
  • TENGA Co. Ltd.
  • Veru Inc.
  • The Aneros Co.

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Research Analysis Overview

In the realm of health and wellbeing, the sexual wellness market represents a significant technological niche, with innovations continually emerging to address various concerns and dominating category markets. Revenue pockets are identified in areas such as Opportunities in emerging localized markets, where concerns around Public health and Sexually Transmitted Infections (STIs and STDs) are prevalent. The impact of domestic production analysis and import-export analysis are crucial in understanding market dynamics. Key health issues, including Fibrosis in fallopian tubes, Ovarian cancer, AIDS, and HIV, have fueled the demand for herbal supplements and alternative treatments. Additionally, the market encompasses various products, such as Exotic costumes, Sex toys, Sensual lingerie, Sexual lubricants, and Condoms, catering to diverse consumer needs and preferences. Challenges in sexuality, including Hygiene and Health and Mental wellbeing, are increasingly being addressed through innovative solutions. For instance, the NYC Department of Health has implemented various initiatives to promote sexual health awareness and education among adolescents, contributing to a decline in adolescent fertility rates. In summary, the sexual wellness market is a dynamic and evolving sector, driven by technological innovations, health concerns, and consumer preferences. It offers significant opportunities for businesses to cater to diverse needs and contribute to improving overall health and wellbeing.

Market Research Overview

The Sexual Wellness Market encompasses a range of products and services, including brick-and-mortar stores like Costco Wholesale and supermarkets, hypermarkets, and retail pharmacies. This market also extends to ecommerce platforms, catering to diverse populations, including those identifying as LGBTQ+ and individuals of various ethnicities. Key players in this domain include mass merchandisers and distribution channels. Technological innovations, such as TLA acquisition by investors, have significantly impacted the market's dominance and emerging revenue streams. Products under the sexual wellness umbrella include sex education materials, such as books on sexual orientation and sexpositive movements, as well as contraceptives like synthetic condoms. Healthcare regulatory bodies, such as the Health Department in NYC, oversee the production analysis of items like fibrosis fallopian tubes and ovarian cancer treatments. Sexual wellness also addresses challenges related to sexual dysfunction, mental hygiene, and public health. Products in this category include vibrators, lubricants, condoms, herbal supplements, exotic costumes, sex toys, sensual lingerie, and various sexual lubricants. The market faces challenges, such as anaphylaxis and latex allergy, skin disorders, and increasing STD and HIV infection rates. However, the rising adoption of sexual wellness products and services, along with advancements in technological innovations, continues to drive market growth. Keywords: Sexual Wellness Market, Brick-and-mortar stores, Costco Wholesale, Supermarkets, Hypermarkets, Retail grocery, Rubber penis, Ecommerce platforms, Retail pharmacies, Mass merchandisers, Distribution channels, Sexual orientation, Ethnicity, Sex education, Vibrators, Lubricants, TLA acquisition, Investors, Sexpositive movements, Homosexuality, Health Department, NYC Health, Childbearing population, Contraceptives, HIV infection, Scenarios, Healthcare regulatory, Life line curves, Technology, Installed base, Capital equipment, Healthcare expenditure, Product type, Technological innovations, Dominance, Emerging revenue, Domestic localized, Production analysis, Fibrosis fallopian, Ovarian cancer, Synthetic condoms, Anaphylaxis, Latex allergy, Skin disorders, AIDS incidence, Increasing STD, Sexual dysfunction, Public health, Challenges sexuality, Mental hygiene, NYC Department, STIs and STDs, Adolescent fertility, Herbal supplements, Exotic costumes, Sex toys, Sensual lingerie, Sexual lubricants, Condoms.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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