Latest News- Secondary Tickets Market: Sports events are expected to lead the Type segment during 2025-2029

The Secondary Tickets Market is being driven by Rising popularity of sports events

The Secondary Tickets Market is expected to grow at a CAGR of 23.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 89.7 billion. In the secondary tickets market, dynamic pricing is a strategic approach employed by teams and event organizers to set flexible ticket prices based on current market demand. This pricing model allows for price fluctuations, influenced by factors such as holidays, player injuries, team records, day of the week, and weather forecasts. However, most organizations establish guidelines to prevent prices from exceeding or falling below predetermined thresholds. Dynamic pricing enables businesses to optimize ticket sales and revenue in response to varying market conditions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Sports events
  • Concerts
  • Performing arts
  • Movies
• Mode of Booking
  • Online
  • Offline
• Ticket Type
  • General Admission
  • Reserved Seating
  • VIP Tickets
• Buyer Type
  • Individual Consumers
  • Businesses
  • Event Organizers
• Platform Type
  • Peer-to-Peer Marketplaces
  • Auction Sites
  • Broker Networks
• Geography
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising popularity of sports events
• Growth in online secondary ticketing platforms
• Difficulty in obtaining refund for primary tickets

However, the market also witnesses some limitations, which are as follows:

• Growing consumption of online content
• Increasing initiatives among artists against sales of secondary tickets
• Ticket counterfeiting

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Market Scope in Secondary Tickets Market Research Report

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Research Analysis Overview

In the secondary tickets market, consumers can transfer tickets for events, allowing seat selection and access to waiting lists for VIP and premium tickets. Season tickets, group tickets, discount tickets, and bundle deals are also available, often with promotional codes or subscription services. Event calendars, listings, and search functions provide ease of use, while venue maps and seating charts help with ticket selection. Refunds, exchanges, and customer reviews ensure satisfaction, with reputation management and brand awareness essential for success. Pricing models, revenue streams, and profit margins require careful consideration, along with sales forecasting, risk management, and contingency planning for emergencies and crises. Public relations, media coverage, social media monitoring, community building, influencer marketing, affiliate programs, and advertising networks are crucial for growth.

Market Research Overview

The secondary tickets market is a segment of the larger event ticketing industry, which falls under the leisure products category in the global consumer market. This market involves the buying and selling of tickets at prices above their face value, facilitated by resale platforms, ticket brokers, and ticket resellers. Dynamic pricing plays a significant role in this market, allowing ticket prices to fluctuate based on demand and supply. The growth of the secondary tickets market is driven by various factors, including the increasing popularity of events and the convenience offered by resale platforms for securing hard-to-get tickets. The market's size is calculated based on the combined revenue generated by ticket brokers, resellers, and other stakeholders in the secondary ticketing ecosystem. The global leisure products market, of which the secondary tickets market is a part, is expected to experience significant growth due to the increasing memberships in health and fitness clubs, the rising trend of experiential tourism, and the growing disposable income of consumers. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/