Authored By: Sarah
03 Jul 2024

 Science, Technology, Engineering and Mathematics (STEM) Toys Market Size to grow by USD 8.09 billion between 2024-2028

According to a research report “ Science, Technology, Engineering and Mathematics (STEM) Toys Market” by Application (In-home, In-school) Age Group (9-10 years, 6-8 years, 11-13 years) Subjects (Science, Engineering, Mathematics, Technology) Geography (APAC, North America, Europe, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 8.09 billion, at a CAGR of  8.89% during the forecast period. The STEM toys market has experienced substantial growth due to the heightened focus on STEM education in today's educational landscape. With the recognition of the importance of STEM fields in preparing the workforce for future careers, there has been a surge in demand for educational toys that foster STEM learning. This trend has significantly influenced consumer preferences and driven innovation in the design and development of STEM toys. A key driver of this trend is the increasing popularity of coding and robotics toys, as coding has become a fundamental skill in the digital age, essential for developing computational thinking and problem-solving abilities.

Browse market data tables, figures, and in-depth TOC on “Science, Technology, Engineering and Mathematics (STEM) Toys Market” by Application (In-home, In-school) Age Group (9-10 years, 6-8 years, 11-13 years) Subjects (Science, Engineering, Mathematics, Technology) Geography (APAC, North America, Europe, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Application, the In-home segment is projected to dominate the market size in 2024

The 9-10 year age group represents a significant market segment in the global STEM toys industry, catering to the educational needs of children during a critical period of cognitive development. This age range is characterized by the emergence of advanced cognitive abilities, including critical thinking, problem-solving, and analytical skills. STEM toys designed for this demographic capitalize on these developmental milestones, providing engaging and challenging activities that stimulate intellectual growth and deepen children's understanding of STEM principles. The increasing complexity of cognitive abilities in this age group is a primary growth driver for the 9-10 year segment in the STEM toys market.

By Age Group, 9-10 years  segment is expected to hold the largest market size for the year 2024

The in-home STEM toy market caters to products designed for children to engage in STEM learning within their domestic environment. Factors fueling the market growth include the rising importance of early STEM education, the demand for educational home entertainment, and the convenience of accessible learning opportunities. A primary driver is the increasing emphasis on foundational STEM education, as parents and educators recognize the significance of introducing STEM concepts and activities to children at an early age.

APAC is forecasted to hold the largest market size by region in 2024

The APAC region represents a substantial portion of the global STEM toys market, with China, Japan, South Korea, and India leading in revenue generation. Factors such as rising disposable incomes, heightened consumer awareness of STEM toy brands, and a growing inclination among consumers to invest in educational toys for their children are fueling market expansion in the region. Moreover, the popularity of licensed products based on renowned movies and television shows is expected to further boost the APAC STEM toys market during the forecast period. The ongoing industrialization and economic growth in countries like India and China have significantly increased household incomes, thereby contributing to the market's upward trajectory.

The Science, Technology, Engineering and Mathematics (STEM) Toys Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Building Blocks Learning Solutions Pvt. Ltd.
  • Dilly Dally Kids
  • Elation Edtech Pvt. Ltd.
  • Elenco Electronics Inc.
  • Evollve Inc.
  • Fat Brain Toys LLC.
  • Franckh Kosmos Verlags GmbH and Co. KG
  • Fun Express LLC
  • Funvention Learning Pvt. Ltd.
  • GoldieBlox Inc.
  • Hape International Inc.
  • Hasbro Inc.
  • Innovation First International Inc.
  • Learning Resources Ltd.
  • LEGO System AS
  • Makeblock Co. Ltd.
  • Makey Makey LLC.
  • Mattel Inc.
  • MobilizAR Technologies Pvt. Ltd.
  • MVW Holdings Inc.
  • Nesta Toys
  • Piper Learning Inc.
  • PlayMonster LLC
  • Ravensburger AG
  • Scientifics Direct Inc.
  • SmartGurlz
  • Smartivity Labs Pvt. Ltd.
  • SND Digital Retails LLP
  • Sphero Inc.
  • Spin Master Corp.
  • Thimble
  • Timbuk Toys
  • Tinkering Labs Inc.
  • Xinxiang Alpha Manufacturing Ltd.

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Research Analysis Overview

The STEM toys market is witnessing significant growth due to the increasing focus on STEM education and the digital transformations in the educational sector. According to recent research data, the market is expected to expand at a CAGR of over 10% during the forecast period. This growth can be attributed to several factors, including acquisitions and business expansions by key players, the emergence of new players offering niche STEM toys, and innovation in the ecosystem. Geographic analysis and geographic segmentation reveal that the market is witnessing high growth in urban areas due to the literate parents' increasing awareness of the importance of STEM education for their children. Specialty stores, departmental stores, hypermarkets, and supermarkets are the major distribution channels for STEM toys. The material impact of STEM toys on logical reasoning, problem-solving, and innovation is a significant factor driving the market's growth. For instance, gravity-defying STEM toys based on mathematics and engineering principles can help children develop a deeper understanding of these concepts. Sustainability is also a critical factor, with many manufacturers focusing on eco-friendly materials and production processes. In conclusion, the STEM toys market is poised for continued growth due to the unique learning opportunities they provide and the increasing importance of STEM education in educational curriculums. Vendor management will play a crucial role in ensuring the quality and safety of these toys, as well as their timely delivery to meet the demands of consumers.

Market Research Overview

The STEM toys market is experiencing YOY growth due to consumer interest in Instant feedback, Vivid images, and Interactive experiences that these toys provide. Digital replicators and alternative products cater to various learning styles, enabling Exploration and Experimentation in the realm of Fundamental thinking, Logical reasoning, and Problem-solving. The market's fragmented nature offers niche offerings from emerging players, driving Digital transformations and Innovation. Geographic Analysis reveals that the market is segmented based on Geography, with unique learning ecosystems in urban areas driving demand. The Value Chain includes vendors, manufacturers, and retailers, requiring effective Vendormanagement and Bottomline management for Business Resilience. Market players focus on short-mid to long-term outlooks, employing Inorganic strategies such as Acquisitions and Business expansions. Research data indicates that STEM education, Online distribution, Offline segments, Digital gaming, and Coding are key trends. Educational Robots and Robotics, Mathematics, Engineering, and Science kits, and Specialty stores dominate the market. Sustainability and Unique learning experiences are essential for literate parents, with One-day delivery, Toy distribution, and Toy subscriptions driving convenience. The Online platform's impact is significant, with Digital gaming and Online distribution leading the way. The offline segment, including departmental stores, hypermarkets, and supermarkets, remains a crucial distribution channel. The future of the STEM toys market looks promising, with a focus on personalised learning and Gravity-defying creations.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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