Latest News- Scented Candles Market: Container based is expected to lead the Product segment during 2025-2029

The Scented Candles Market is being driven by Increasing investment in household interiors

The Scented Candles Market is expected to grow at a CAGR of 2.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 672.6 million. In the dynamic global scented candles market, customization has emerged as a key differentiator. Companies, such as Yankee Candle, a subsidiary of Newell Brands Inc., are capitalizing on this trend by allowing customers to design candles according to their unique preferences. This includes options for shape, size, color, texture, and fragrance, tailored to specific occasions. This customization not only expands manufacturers' product offerings but also caters to the evolving buying trends of consumers. The freedom to design candles positively impacts sales volume and fosters healthy competition within the industry. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Container based
  • Pillars
  • Others
• Type
  • Paraffin wax
  • Soy wax
  • Beeswax
  • Coconut wax
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing investment in household interiors
• Growing home decor industry
• Diversified product portfolio of key companies

However, the market also witnesses some limitations, which are as follows:

• Stiff competition from unorganized sector
• Emission of toxic fumes
• Criticality of inventory management and product sourcing

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Market Scope in Scented Candles Market Research Report

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Research Analysis Overview

The Scented Candles Market encompasses a range of products including candle stands, votive holders, and tealight holders. Other offerings consist of reed diffusers, room sprays, oil burners, wax melts, tart warmers, scent boosters, and various fragrance concentrations. Consumer preferences dictate scent intensity, longevity, and price points, driving product differentiation and brand positioning. Sales channels include retail partnerships, wholesale partnerships, online retailers, and e-commerce platforms. Customer loyalty is fostered through excellent customer reviews, new product development, sustainability initiatives, ethical sourcing, and packaging design. Brands focus on brand awareness, reputation, shelf life, storage conditions, import/export regulations, and digital marketing strategies such as content marketing, search engine optimization, paid advertising, and affiliate marketing.

Market Research Overview

The global market for scented candles, a segment of the household products industry, is experiencing significant growth due to several key factors. One notable trend is the surge in online sales, driven by the increasing popularity of e-commerce platforms in both developed and developing countries. This shift is attributed to the convenience, ease of payment, and availability of a diverse range of products that e-commerce offers. Scented candles, specifically those made with high-quality wax blends such as soy or paraffin, essential oils, and fragrance oils, are in high demand due to their ability to enhance the home environment and promote relaxation. As e-commerce continues to expand, the sales of scented candles are expected to increase substantially.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/