Authored By: Sarah
11 Jul 2024

 Scented Candles Market Size to grow by USD 637.6 million between 2024-2028

According to a research report “ Scented Candles Market” by Distribution Channel (Offline, Online) Product (Container based, Pillars, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 637.6 million, at a CAGR of  2.87% during the forecast period. The residential construction sector is experiencing significant growth due to increasing disposable income, industrialization, urbanization, employment, and investment. This trend is further bolstered by political support through affordable loans and tax incentives. As a result, consumer spending on household interiors has surged, with the global market for interior decorative products expanding at a Compound Annual Growth Rate (CAGR) of over 5% from 2017 to 2022. Among these products, scented candles hold considerable importance, enhancing the aesthetic value of residential interiors.

Browse market data tables, figures, and in-depth TOC on “Scented Candles Market” by Distribution Channel (Offline, Online) Product (Container based, Pillars, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the scented candles market, container candles represent a significant segment. These candles, formed directly within their jars, tins, or other materials like glass, wood, or metal, are stored and used in their original containers for both aesthetic and safety reasons. The wide array of container styles, from traditional to artistic, caters to diverse consumer preferences. Manufacturers continually innovate, offering containers in various shapes and sizes, further enhancing the market's appeal.

By Product, Container based  segment is expected to hold the largest market size for the year 2024

In the Scented Candles Market, the offline distribution segment continues to contribute substantial revenues, derived from specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores. However, the preference for online shopping has led to a gradual decline in offline revenues. To counteract this trend, manufacturers and retailers are expanding their physical store presence in local and regional markets. Competition intensifies as scented candle offerings proliferate across various retail formats. Retailers respond by introducing new businesses, broader assortments, innovative pricing strategies, and competitive retail tactics to maintain market share.

North America is forecasted to hold the largest market size by region in 2024

In the dynamic business landscape, the Scented Candles Market continues to thrive, driven by consumer preferences for ambient fragrances. This sector experiences steady growth, fueled by increasing disposable income, rising awareness of wellness, and the expanding home decor industry. Key players leverage strategic marketing, product innovation, and cost optimization to capture market share. The market's future looks promising, with potential opportunities in niche segments and emerging markets.

The Scented Candles Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Archipelago
  • Bolsius International BV
  • Conscious Candle Co.
  • Curio Brands LLC
  • Diptyque Distribution LLC
  • Godrej Consumer Products Ltd.
  • House of Em5
  • Lalique Group SA
  • NEST Fragrances
  • Newell Brands Inc.
  • Paddywax LLC
  • Prolitec
  • Reckitt Benckiser Group Plc
  • S.C. Johnson and Son Inc.
  • ScentAir Technologies LLC
  • Seda France
  • The Bridgewater Candle Co.
  • The Procter and Gamble Co.
  • Welburn

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Research Analysis Overview

The scented candles market encompasses a wide range of products, including those made with blends of spices, flowers, fruit, and essential oils. These candles are available in various container-based forms such as glasses, vases, tumblers, jars, pillars, and tealights. Soy wax, hydrogenated palm oil, and paraffin wax are commonly used in the production of scented candles. Offline channels, such as convenience stores, play a significant role in the distribution of scented candles. Brands like Diptyque are known for their high-end, blended soy wax candles, which are popular in spas, wellness facilities, religious institutions, home decoration, and home renovation projects. Twisted candles and organically shaped candles add an artistic touch to home decoration, while sculpture scented candles are often used for ambiance in restaurants and hotels. The scented candles market caters to various segments, including the convenience store sector, home decoration, and religious institutions. Brands offer a diverse range of products, from traditional paraffin wax candles to eco-friendly soy wax candles, catering to the evolving preferences of consumers.

Market Research Overview

The scented candles market encompasses a wide range of home decor and household interiors, including aromatherapies and candle massages. Organic scented candles made from natural ingredients and non-toxic materials have gained popularity among consumers, particularly millennials. Artisanal materials, such as scented oil candles and fragrance infused candles, are often preferred for their eco-friendly and premium qualities. The market segment includes container-based candles, such as vases, tumblers, jars, pillar containers, and tealights. Wax types include beeswax, blended soy wax, and hydrogenated palm oil, as well as paraffin wax. Fiber wicks are commonly used in mass-produced scented candles. Offline channels, such as convenience stores, department stores, and retail outlets, continue to dominate the market. However, online marketplaces have seen significant growth, with brands like Diptyque and Selfridges offering a wide range of fragrance options. Scented candles are used in various settings, including home decoration and renovation activities, religious institutions, wellness facilities, restaurants, and hotels.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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