Authored By: Sarah
18 Jun 2024

 Rum Market to grow by USD 9.1 billion between 2024-2028

According to a research report “ Rum Market” by Product (Gold and dark rum, White rum, Spiced rum) Distribution Channel (Off trade, On trade) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 9.1 billion at a CAGR of about 7.06% during the forecast period. The rum market experiences robust growth due to the rising demand for premium, matured, and high-quality rum offerings. Consumers' preference for distinctive flavor profiles and unique experiences propels the popularity of these superior products. In response, industry leaders such as Bacardi and Diageo have introduced limited-edition, ultra-premium rums, like Facundo Exquisito and Captain Morgan Sherry Oak Finish, respectively. These innovations cater to discerning rum connoisseurs and align with the broader consumer trend toward luxury spirits, underscoring the rum industry's expanding influence..

Browse market data tables, figures, and in-depth TOC on “Rum Market” by Product (Gold and dark rum, White rum, Spiced rum) Distribution Channel (Off trade, On trade) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028.

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By Product, the Gold and dark rum segment is projected to dominate the market size in 2024.

In the rum market, distribution through individual retailers, supermarkets, hypermarkets, and online platforms prevails. These channels provide cost benefits, primarily due to the absence of dining areas in the former. Supermarkets and hypermarkets showcase diverse rum brands and extensive product ranges. The global rum industry is witnessing a surge in online sales, driven by the expanding internet user base. Vendors are forming strategic partnerships with online sales platforms to capitalize on this trend.

By Distribution Channel, Off trade  segment is expected to hold the largest market size for the year 2024.

The rum market experiences significant growth due to the increasing popularity of gold and dark rum varieties. These premium rums, aged in oak barrels, offer a distinct golden hue and thicker texture compared to lighter rums. With a higher alcohol content than dark rums, they cater to the evolving consumer preference for uniquely flavored cocktails. Gold and dark rums are essential ingredients in various rum-based cocktails and ready-to-drink beverages, driving the expansion of this market segment.

North America is forecasted to hold the largest market size by region in 2024.

The North American rum market is experiencing robust growth, driven primarily by the US and Canada. This expansion is fueled by the rising trend of premiumization, as consumers increasingly seek out matured, high-quality rum offerings. Innovation and diversification are key themes, with craft distilleries playing a pivotal role. Traditional rum-producing nations like Puerto Rico and the Dominican Republic continue to contribute a significant consumer base, but domestic production is on the rise, particularly in the small-batch, artisanal rum sector.

The Rum Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Asahi Group Holdings Ltd.
  • Atom Supplies Ltd.
  • Bacardi Ltd.
  • Campari Group
  • Cayman Spirits Co
  • Demerara Distillers Ltd
  • Diageo Plc
  • LT Group Inc.
  • LYON RUM Windon Distilling
  • Mohan Meakin Ltd.
  • Nova Scotia Spirit Co
  • Pernod Ricard SA
  • Suntory Holdings Ltd.
  • The Edrington Group Ltd.
  • Tobacco Barn Distillery LLC
  • Westerhall Estate Ltd.
  • William Grant and Sons Ltd

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Research Analysis Overview

The Rum market encompasses various out-of-home establishments such as cafes, catering services, restaurants, hotels, and bars including pubs and nightclubs. According to Statista's data, the retail sales of alcoholic beverages, specifically spirits like Rum, have shown significant growth. This trend is driven by millennial consumers' increasing interest in product innovation and diversification. Rum, derived from fermented sugarcane molasses or sugarcane juice, is a popular alcoholic beverage. Its flavors range from traditional to flavored, such as Craft rum, catering to various consumer preferences. Per capita income and urban population growth in key markets contribute to the expanding Rum market. The convenience of eCommerce and super- and hypermarkets have also influenced Rum sales. Cocktail culture continues to be a significant factor in Rum's popularity, with consumers seeking new and exciting products to experiment with. Overall, the Rum market is expected to maintain its growth trajectory, driven by consumer interest and industry innovation.

Market Research Overview

The rum market caters to younger consumers with a growing interest in craft and premium beverages. According to statistical offices and international institutions, market-specific developments indicate a rise in consumer spending on rum. National statistical offices on the Statista platform report that cafés, catering, restaurants, hotels, and out-of-home data show an increase in rum sales. Convenience stores, eCommerce, super- and hypermarkets, and retail sales also contribute significantly to rum retailing. Rum comes in various types, including Koko (Coconut), Overproof, Dark Spiced, Zannannan (Pineapple), Rum Blanc, Seychelles Series, Takamaka Rum, Black Spiced Rum, and more. Proximo Spirits, among other producers, offer tariff reductions and trade agreements to enhance experiential liquor retailing. Mango Chile, Bartender Spirits Awards, Diez, Cuatro, Ocho, and Velvety texture are some enhanced flavors that attract millennial consumers. The aging process, e-commerce portals, on-trade segment, specialty stores, liquor stores, and retail channels offer a diverse range of rum products. Cocktail recipes, souvenirs, travelers, and tourists from tropical destinations fuel the spirits consumption in social establishments. Distilled spirits councils report that rum consumption is on the rise, with organic certifications, age, country of origin, artisan producers, and small-scale producers contributing to the genuine taste and premium quality of smooth-flavored craft rum.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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