Authored By: Sarah
11 Jul 2024

 Rugby Apparel Market Size to grow by USD 354.8 million between 2024-2028

According to a research report “ Rugby Apparel Market” by End-user (Male, Female) Distribution Channel (Offline, Online) Geography (Europe, APAC, North America, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 354.8 million, at a CAGR of  4.5% during the forecast period. The rugby apparel market is experiencing significant growth due to several factors. With the increasing popularity of rugby as a mainstream sport, driven by its inclusion in the Olympic Games 2022 and development programs, more teams and clubs are adopting the sport. Additionally, there is a notable rise in female participation and subsequent awareness, leading to increased sales of rugby apparel. This trend is particularly prominent in APAC countries, where participation levels are comparatively lower than in the Americas and MEA. Furthermore, professional sponsorships and the proliferation of rugby apparel on social media and at large retailers are contributing to heightened visibility and interest in the sport.

Browse market data tables, figures, and in-depth TOC on “Rugby Apparel Market” by End-user (Male, Female) Distribution Channel (Offline, Online) Geography (Europe, APAC, North America, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By End-user, the Male segment is projected to dominate the market size in 2024

The rugby apparel market represents a significant business opportunity, with growing demand for high-performance clothing and equipment. Key trends include increased focus on moisture-wicking technology, durability, and comfort. Major players in this industry include Nike, Adidas, and Under Armour, who invest heavily in research and development to meet evolving consumer needs. The market is expected to expand at a robust rate, driven by rising participation in rugby at the grassroots level and increasing popularity of the sport globally.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The rugby apparel market represents a significant business opportunity, with increasing global participation in the sport driving demand for high-performance clothing and equipment. Key players in this sector prioritize innovation, quality, and design to cater to the needs of amateur and professional rugby players alike. Market trends include the integration of technology for enhanced comfort and protection, as well as growing consumer preference for sustainable and eco-friendly materials.

Europe is forecasted to hold the largest market size by region in 2024

The Rugby apparel market represents a significant business opportunity, with increasing global participation and a growing fan base. Key players in this sector focus on designing and manufacturing high-performance clothing and equipment to cater to the unique demands of rugby athletes. Innovative materials, advanced technology, and stylish designs are essential to meet the evolving needs of consumers and teams. The market is expected to expand at a robust pace due to rising sports tournaments, sponsorships, and marketing initiatives.

The Rugby Apparel Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adidas AG
  • BLK Sport
  • Canterbury
  • Decathlon SA
  • Grays of Cambridge Ltd
  • Iconix Brand UK Ltd
  • Mizuno Corp.
  • Newell Brands Inc.
  • Nike Inc.
  • Olympus Rugby
  • O'Neills Irish International Sports Co. Ltd.
  • Pentland Brands Ltd.
  • Ram Rugby
  • Rhino Sports and Leisure LLC
  • Under Armour Inc.
  • VX3 Ltd.
  • X-treme Rugby Wear.

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Research Analysis Overview

The Rugby apparel industry caters to the needs of rugby teams and enthusiasts, providing a range of high-quality garments and equipment. Major garment brands have recognized the potential in this niche sport and have started producing rugby jerseys, shirts, shorts, socks, boots, and protective gear. Team uniforms are a crucial aspect of rugby games, with each team's unique design and colors adding to the commercial exposure and team spirit. Rugby apparel extends beyond team uniforms to include memorabilia, such as signed jerseys and collectible items, which are highly sought after by fans. The Olympics and Rugby Sevens have further boosted the popularity of rugby, leading to an increase in demand for rugby apparel. Training equipment, including protective gear, is also essential for rugby players to perform at their best and prevent injuries. The rugby apparel industry is a significant contributor to the sports apparel industry, catering to the needs of both mainstream and niche sports audiences.

Market Research Overview

The rugby apparel market is a dynamic and growing sector within the larger sports apparel industry. With the increasing exposure and awareness of rugby as a sport, consumer interest in rugby apparel has surged, particularly during the rugby season. Inventory management is crucial for retailers to meet the demand for jerseys, polo shirts, and other rugby apparel, especially during major tournaments like the Rugby World Cup. Recessions and price pressure have forced well-known companies and newcomers alike to innovate, leading to ongoing innovation in fabric technology, ergonomic designs, and moisture-wicking textiles. Memorabilia and team uniforms are popular among enthusiasts, with major garment brands and custom apparel manufacturers catering to the demand for personalization and customization. Rugby's rough game necessitates protective gear, training equipment, and high-performance clothing made from cutting-edge technology like cooling materials, sweat management, and aerodynamic materials. Sustainability and ethical considerations are also becoming essential, with a growing trend towards sustainable clothing made from environmentally friendly materials. The rugby apparel market reaches a targeted population of rugby players, fans, and enthusiasts, with major sportswear manufacturers like Canterbury and emerging players vying for commercial exposure. Sponsorship and partnerships are crucial marketing strategies, particularly in non-traditional rugby regions. The sector's sectorial reach extends to soccer, basketball, and other mainstream sports, with rugby apparel often used as casual wear. The rugby apparel industry's profit margins can be significant due to the high usage and durability of the products. The market is expected to continue growing, with numbers of rugby games and media coverage increasing, uplifting restrictions on the sport in some regions, and safety measures becoming more important.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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