Latest News- Rice Market: Long grain is expected to lead the Product segment during 2023-2027

The Rice Market is being driven by Growing consumption of rice

The Rice Market is expected to grow at a CAGR of 3.6% during 2022 and 2027. During this period, the market is also expected to show a growth of 85.65 mn t. The global rice market is poised for growth due to the increasing consumer awareness and prevalence of gluten intolerance and celiac disease. Gluten, a protein found in grains such as wheat, rye, and barley, can cause health issues for those with intolerance or celiac disease. Approximately 1% of the UK population, equating to around 650,000 individuals, have celiac disease, with only a quarter of these cases diagnosed. Rice, being naturally gluten-free, is gaining popularity as a preferred grain alternative, thereby driving market expansion. Undiagnosed gluten intolerance can lead to severe health complications, including celiac disease, emphasizing the importance of rice as a safe and viable food option. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Long grain
  • Medium grain
  • Short grain
• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
    • China
    • India
    • Japan
  • Europe
    • UK
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing consumption of rice
• Wide range of rice varieties offered by producers
• Increasing demand from emerging markets

However, the market also witnesses some limitations, which are as follows:

• Price volatility of grains due to weather conditions
• Availability of other cereal grain options
• Loss and waste of produce along supply chains

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Market Scope in Rice Market Research Report

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Research Analysis Overview

The rice market encompasses various cereal grains, including Basmati and Jasmine, during the Kharif season. Basics like White, Brown, and Wild rice, as well as Long, Medium, and Short Grain varieties, are popular. Specialty rice types are also in demand. Distributions channels include online and retail, with climate change and soil degradation posing challenges. Organic and Whole grain rice are responses to consumer health concerns. Rice Cultivation remains an essential Agricultural Commodity.

Market Research Overview

The rice market is a significant segment of the global packaged foods and meats market, falling under the food products sector. This market encompasses vendors engaged in food processing to ensure food safety and prolong product shelf life. Technavio's market analysis calculates the market size based on the consolidated revenue of these vendors, excluding those manufacturing food processing equipment. Notably, this market does not cover producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. The rice market includes various types, such as Basmati, Jasmine, White, Brown, Wild, Long Grain, and Medium Grain rice.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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