Latest News - Rice Cakes Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Rice Cakes Market is being driven by Increasing demand for healthier snack varieties

The Rice Cakes Market is expected to grow at a CAGR of 6.68% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 2318.1 million. The global rice cakes market has experienced substantial growth over the last decade, with e-commerce serving as a significant catalyst. E-commerce platforms provide consumers access to a wide array of regional and international packaged rice cake brands. The proliferation of e-commerce vendors worldwide is driven by the increasing global adoption of smartphones. Both brand-owned online formats and pure-play e-retailers offer packaged rice cakes, with major players like Amazon.com and eBay leading the charge. The rising trend of online retailing, particularly in developing countries, is projected to result in substantial sales growth for rice cakes through this channel during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Type
  • Brown rice cakes
  • White rice cakes
  • Other rice cakes
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for healthier snack varieties
• Growing retail landscape
• Rising urbanization and changing consumer lifestyle

However, the market also witnesses some limitations, which are as follows:

• Natural disasters and adverse weather conditions
• Increasing competition from other snack products
• Growing preference for rice cakes prepared foodservice establishments

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Market Scope in Rice Cakes Market Research Report

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Research Analysis Overview

The rice cakes market offers a wide variety of shapes, sizes, and flavors to cater to every snack craving. From classic rounds and squares to innovative slices, crisps, and even giant snacks and mini treats, rice cakes come in multiple forms to suit diverse preferences. Plain options are available for those seeking natural treats, while flavored delicacies provide exciting twists with BBQ flavors, spicy delights, honey delicacies, cheese treats, and more. For those who enjoy dips and spreads, rice cakes make an excellent low-calorie alternative to traditional chips or crackers. Toppings like sesame seeds, seaweed, or caramel add texture and taste, while multipacks and snack packs offer convenience for on-the-go munching. Organic treats, gluten-free snacks, coconut treats, and honey delicacies cater to specific dietary needs, while sweet bites, chocolate snacks, and corn snacks satisfy those with a sweet tooth. Quinoa, brown rice, and multigrain snacks provide nutritious options, and puffed snacks offer a light and airy alternative. Overall, the rice cakes market offers a vast array of choices for crispy, delicious, and healthy snacking experiences.

Market Research Overview

The rice cakes market is a segment of the global packaged foods and meats market, which falls under the food products sector of the broader food, beverage, and tobacco industry. According to Technavio's market analysis, the global packaged foods and meats market encompasses food processing vendors that specialize in eliminating microorganisms and extending the shelf life of their products. The market's size is determined by the collective revenue generated by these vendors, excluding manufacturers of food processing equipment and those producing packaged alcoholic and non-alcoholic beverages, including mineral waters. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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