Authored By: Sarah
11 Jul 2024

 Rice Cakes Market Size to grow by USD 2318.1 million between 2024-2028

According to a research report “ Rice Cakes Market” by Distribution Channel (Offline, Online) Type (Brown rice cakes, White rice cakes, Other rice cakes) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 2318.1 million, at a CAGR of  6.68% during the forecast period. The global rice cakes market is experiencing significant growth due to the rising consumer preference for healthier snacking options. Rice cakes, which are naturally produced using minimal processing and no artificial flavors or gluten, have gained popularity among consumers worldwide. The increasing trend of snacking between meals and growing awareness of the health risks associated with processed snacks are key factors driving market growth. Manufacturers are responding to consumer demands by reformulating their products to reduce harmful contents, such as excess calories, trans fats, sugar, and sodium, and incorporating healthier ingredients. This shift towards healthier snacking is expected to continue driving the global rice cakes market during the forecast period.

Browse market data tables, figures, and in-depth TOC on “Rice Cakes Market” by Distribution Channel (Offline, Online) Type (Brown rice cakes, White rice cakes, Other rice cakes) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the rice cakes market, brown rice cakes held the largest market share in 2023. The health advantages of brown rice, such as its ability to reduce cholesterol levels and prevent blood clots formation, contribute to the segment's expansion during the forecast period. Market participants are introducing innovative products to meet the growing consumer demands. For instance, Empire Bespoke Foods launched Rice Up!, a product line featuring brown rice snacks, including rice cakes, available in flavors like quinoa, sour cream and onion, salt and pepper, and cheese and spinach.

By Type, Brown rice cakes  segment is expected to hold the largest market size for the year 2024

The Rice Cakes market in China is primarily serviced by department stores, supermarkets, hypermarkets, and convenience stores. Vendors employ strategic marketing initiatives, including branding through signages and discounted product packaging, to boost sales in these retail channels. Established retailers, such as Walmart China and Carrefour China, have long featured rice cakes on their shelves. Operators in this sector base their decisions on factors like geographical reach, production ease, inventory management, and logistics. Supermarkets and hypermarkets allocate dedicated aisles to rice cakes, thereby enhancing their exposure and driving growth in sales. These retail strategies have effectively attracted consumers, resulting in substantial sales increases for rice cakes in China's organized retail sector.

APAC is forecasted to hold the largest market size by region in 2024

In the global rice cakes market, Asia Pacific (APAC) emerged as the leading regional segment in 2023. Key growth drivers in APAC include the increasing preference for snacking between meals, evolving lifestyles, and the widespread availability of rice cakes. Additional factors contributing to market expansion are the penetration of packaged foods and the subsequent decline in demand for homemade snacks. Rice, being the primary source of income for farmers in the region and the staple food for the majority of the population, fuels the growing consumer inclination towards rice-based food products, thereby propelling the growth of the APAC rice cakes market.

The Rice Cakes Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • AAAS Foods and Natures Soul Pvt Ltd.
  • Ambrosia Organic Farm Pvt. Ltd.
  • Bok Rice Bakery
  • Das Foodtech Pvt. Ltd.
  • De Katjang BV
  • Element Snacks Inc
  • Holland and Barrett Ltd.
  • Madon Pure Food Pvt. Ltd.
  • Nishimoto Co. Ltd.
  • Ottogi Co. Ltd.
  • PepsiCo Inc.
  • RACIO sro
  • Ricegrowers Ltd.
  • Riso Gallo SpA
  • SanoRice Holding BV
  • Umeya Inc.
  • Van Rice Products
  • Vital Health Foods
  • Gourmet Egypt S.A.E
  • Lundberg Family Farms

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Research Analysis Overview

The rice cakes market offers a wide variety of shapes, sizes, and flavors to cater to every snack craving. From classic rounds and squares to innovative slices, crisps, and even giant snacks and mini treats, rice cakes come in multiple forms to suit diverse preferences. Plain options are available for those seeking natural treats, while flavored delicacies provide exciting twists with BBQ flavors, spicy delights, honey delicacies, cheese treats, and more. For those who enjoy dips and spreads, rice cakes make an excellent low-calorie alternative to traditional chips or crackers. Toppings like sesame seeds, seaweed, or caramel add texture and taste, while multipacks and snack packs offer convenience for on-the-go munching. Organic treats, gluten-free snacks, coconut treats, and honey delicacies cater to specific dietary needs, while sweet bites, chocolate snacks, and corn snacks satisfy those with a sweet tooth. Quinoa, brown rice, and multigrain snacks provide nutritious options, and puffed snacks offer a light and airy alternative. Overall, the rice cakes market offers a vast array of choices for crispy, delicious, and healthy snacking experiences.

Market Research Overview

The Rice Cakes market is a significant segment of the snack industry, catering to health-conscious consumers seeking low-calorie, nutritious options. Product varieties in this market include Rice Snacks available in squares, rounds, shapes, slices, crisps, and various sizes such as giant and mini treats. Consumption habits reveal a preference for healthy snacks, leading to the popularity of rice cakes as a versatile base for spreads, dips, toppings, and even as a substitute for bread. Brands offer plain options and natural treats, as well as flavored delicacies, including BBQ flavors, spicy delights, sesame crackers, seaweed treats, salted bites, caramel treats, chocolate snacks, and corn snacks. Additionally, there are low-calorie options, organic treats, gluten-free snacks, coconut treats, honey delicacies, sweet bites, cheese treats, and Quinoa, Brown Rice, and Multigrain Snacks. Distribution channels include retailers and supermarkets, offering multipacks, snack packs, snack thins, snack bars, and snack bites. Consumers can also find rice cakes in various shapes and sizes, such as crispy snacks, puffed snacks, and rice cake snack bars. Overall, the rice cakes market continues to grow, driven by consumer preferences for healthy snacking and the wide range of product offerings.


Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200

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