Residential Water Purifier Market Size to grow by USD 13.43 billion between 2024-2028
According to a research report “ Residential Water Purifier Market” by Technology (Multiple technology-based water purifier, RO water purifier, UV water purifier, Gravity-based water purifier) Distribution Channel (Offline, Online) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 13.43 billion, at a CAGR of 10.35% during the forecast period. In today's digital age, consumers are meticulous in their purchasing decisions for residential water purifiers, preferring to conduct extensive research online. Leading vendors, including KENT RO and Honeywell, recognize this trend and are investing in optimized customer sales experiences. Strategies such as advanced account and supply chain management, as well as expanded product offerings, are being implemented. Vendors are also developing informative and interactive websites to enhance user experience and provide a platform for customer feedback and product reviews. Through e-commerce platforms, consumers can access a wealth of information, enabling them to make informed decisions based on features, prices, and customer testimonials.
Browse market data tables, figures, and in-depth TOC on “Residential Water Purifier Market” by Technology (Multiple technology-based water purifier, RO water purifier, UV water purifier, Gravity-based water purifier) Distribution Channel (Offline, Online) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample
By Technology, the Multiple technology-based water purifier segment is projected to dominate the market size in 2024
In the Residential Water Purifier Market, offline distribution channels encompass specialty stores, hypermarkets, convenience stores, and department stores. However, consumer behavior has evolved, leading to a decline in sales through these channels due to the increasing popularity of online shopping. To revitalize offline sales, vendors are collaborating with local retail entities. Haier Smart Home, for instance, has established business clubs like V58 and V140 to foster relationships with key regional distributors. These initiatives facilitate effective product showcasing and market analysis, enabling vendors to address region-specific demands and remain competitive.
By Distribution Channel, Offline segment is expected to hold the largest market size for the year 2024
In the residential water purifier market, multiple technology-based systems have gained significant traction due to their comprehensive purification capabilities. These advanced purifiers employ a combination of reverse osmosis (RO), UV, microfiltration (MF), and ultrafiltration (UF) technologies. The RO membrane in these systems effectively eliminates contaminants, but may unfortunately strip essential minerals from the water. Technologies like UF and UV are integrated to enhance the activated carbon's ability to eliminate bad odors. The preference for multiple filtration technology-based water purifiers stems from their ability to provide end-users with thoroughly purified water, addressing their concerns for water quality.
APAC is forecasted to hold the largest market size by region in 2024
In the Asia Pacific (APAC) region, the residential water purifier market is experiencing substantial growth, driven by the increasing health consciousness and sanitation concerns among consumers. Notably, countries like China and India, with large populations, account for a significant portion of the demand due to the prevalence of water-borne diseases and their associated economic costs. In India, the annual economic burden of water-borne diseases is estimated at USD 600 million. Furthermore, the rising incidence of waterborne diseases in APAC is compelling the middle-class population to invest in residential water purifiers as a reliable source of pure drinking water. Key markets in APAC expected to contribute to the growth of this sector include South Korea, Australia, New Zealand, Vietnam, and the Philippines. Market expansion is being facilitated through new product launches, increased marketing efforts, and expanded distribution networks.
The Residential Water Purifier Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The Residential Water Purifier Market has witnessed significant growth in recent years due to increasing concerns over the quality of tap water and the health benefits of consuming pure drinking water. The main maintenance costs for water purifiers include filter replacements and electricity bills for advanced technologies like Reverse Osmosis (RO) and Ultra-filtration (UF). Piping can also affect water quality by allowing minerals, chlorine, and its metabolites, as well as pollutants, harmful viruses, and bacteria, to enter the water supply. Water filters play a crucial role in improving water taste and overall immune system health by removing impurities. Dish flavor and skin health can also be impacted by the quality of water used for cooking and bathing. Lustral Water's gravity-based purification process and smart water purifiers are effective in removing metal impurities, viruses, and bacteria, ensuring pure drinking water. Ultra-violet (UV) technology and Reverse Osmosis (RO) are advanced water purification technologies that eliminate gastrointestinal diseases caused by pollutants and harmful viruses and bacteria. Smart water purifiers use a combination of these technologies to provide the best possible water quality. The cost of these advanced technologies may be higher, but the long-term health benefits make them a worthwhile investment.
Market Research Overview
The Residential Water Purifier Market is witnessing significant growth due to increasing water quality issues and the need for safe drinking water. Pathogens, industrial pollutants, pesticides, heavy metal contamination, and dissolved solids are some common contaminants that pose health risks. To address these concerns, various water purification technologies are being used, including Reverse Osmosis (RO) Systems, UV water purifiers, and water conditioners. Acid Neutralising Agents and FiltraPower Technology are essential components of RO systems, ensuring the removal of harmful impurities like Lead (Pb), Copper (Cu), Zinc (Zn), Cadmium (Cd), Nickel (Ni), Manganese (Mn), Mercury (Hg), and Chromium (Cr). RO water purifiers also remove harmful viruses, bacteria, and gastrointestinal diseases causing pollutants. Water filtration systems like Candle filters, Activated carbon filters, and UV filters are also popular in the market. Gravity-based purification processes and smart water purifiers are gaining popularity due to their ease of use and affordability. Public initiatives and rising standard of living, especially in rural areas, are driving the demand for water purifiers. Water recycling and wastewater recycling plants are also contributing to the market growth. However, maintenance costs and piping issues are challenges that need to be addressed. The market is segmented into the residential segment and the light commercial segment. The market is expected to grow further due to increasing water quality issues, water pollution, water shortages, and the need for pure drinking water.
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