The Recovery Drinks Market is being driven by Increasing consumption among millennials
The Recovery Drinks Market is expected to grow at a CAGR of 6.4% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1926.1 million. The e-commerce distribution channel has significantly expanded the reach of recovery drinks, driving a surge in sales. The convenience of online shopping, with a vast selection of recovery drink brands, has fueled the popularity of e-commerce retail. With the increasing number of e-commerce portals and the widespread use of smartphones, vendors can effectively sell these products through digital platforms. According to the Mercatus Center at George Mason University, online sales of retail groceries in the US are projected to reach 20.5%, or USD263 billion, by 2026. Recovery drinks, due to their bulk availability, are particularly well-suited for online purchasing, as the cost per unit decreases and shipping large packages is more feasible than transporting heavy items from brick-and-mortar stores.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Type (Powder, RTD) Geography (North America, Europe, APAC, South America, Middle East and Africa).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Recovery Drinks Market Research Report
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The Recovery Drinks Market encompasses various beverages designed to aid in the post-workout nutrition needs of athletes and fitness-conscious individuals. These drinks provide essential nutrients such as carbohydrates, proteins, and electrolytes to help replenish depleted energy stores and hydrate the body. Isotonic and hypertonic drinks cater to different hydration needs, while RTE (Ready-to-Eat) and powdered options offer convenience. Shelf life, natural ingredients, and sustainable production are key considerations. Plant-based diets and vegan options are increasingly popular, as are nutraceutical beverages like protein smoothies and electrolyte sports drinks. Social media plays a significant role in marketing and promoting these products, which cater to various fitness objectives, including muscle healing, reduced inflammation, and improved performance. New beverages continue to emerge, addressing the diverse needs of consumers in the health and wellness, fitness, and sports participation sectors.
The Recovery Drinks market encompasses businesses engaged in producing and marketing beverages formulated to aid in post-workout rehydration and nutrient replenishment. These drinks contain essential macronutrients, such as carbohydrates, proteins, and electrolytes, to address dehydration and muscle recovery. Key product offerings include powders and Ready-to-Drink (RTE) solutions, with varying degrees of osmolality, including isotonic, hypertonic, and hypotonic drinks. Market size is determined by revenue generated from sales, excluding food processing equipment manufacturers and packaged alcoholic and non-alcoholic beverages. Market growth is driven by the health-conscious consumer shift towards nutrient-rich, convenient recovery solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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