Latest News- Ready-To-Eat (Rte) Popcorn Market: Household is expected to lead the Application segment during 2024-2028

The Ready-To-Eat (Rte) Popcorn Market is being driven by Expansion of retail stores

The Ready-To-Eat (Rte) Popcorn Market is expected to grow at a CAGR of 8.09% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 3447.1 million. The ready-to-eat popcorn market is witnessing significant growth due to evolving consumer preferences for savory snacks. Manufacturers are responding to this trend by introducing new product varieties and brand extensions. Product innovation is crucial for market sustainability, and the global ready-to-eat popcorn industry is no exception. Targeting health-conscious millennials, particularly in Europe and the Americas, is a popular strategy. Vendors are also experimenting with exotic and ethnic flavors, such as fruit-flavored chutney popcorn and barbecue popcorn, to cater to increasing consumer interest in unique taste profiles. Constant product development and innovation are essential for staying competitive in this market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Household
  • Commercial
• Product
  • Savory
  • Sweet
  • Others
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Expansion of retail stores
• Growing demand for healthier snacks
• Growing preference for convenience food products in working population

However, the market also witnesses some limitations, which are as follows:

• Fluctuating prices of corn
• Growing health concerns about diabetes and obesity
• Side effects of consuming ready-to-eat popcorn

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Market Scope in Ready-To-Eat (Rte) Popcorn Market Research Report

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Research Analysis Overview

The Ready-To-Eat (RTE) popcorn market is witnessing a compound annual growth rate (CAGR) driven by global consumer trends toward convenience and personal health. The coronavirus outbreak has accelerated the demand for RTE snacks, particularly in convenience stores. Sustainable development and plant-based proteins are key trends, leading to innovation in gourmet flavored RTE popcorn, including sea salt. Companies like PepsiCo Inc. are extending their brand offerings with microwave popcorn and e-commerce sales. Lifestyle changes and health consciousness have increased consumption of RTE popcorn in multiplexes and at home. Air-popped popcorn offers fibers, proteins, vitamin B complex, antioxidants, and polyphenolic chemicals. Product innovation continues with new flavors and sustainable packaging.

Market Research Overview

The Ready-To-Eat (RTE) popcorn market is experiencing significant growth within the global packaged foods and meats industry. Key drivers include consumer trends toward convenience and personal health, with RTE snacks, including popcorn, offering nutritional benefits such as plant-based proteins and essential vitamins. Convenience stores and e-commerce platforms are major distribution channels for these products. Sustainable development is also a critical factor, with many manufacturers focusing on reducing packaging waste and improving microwave popcorn technology. Gourmet flavors, such as sea salt, add to the market's appeal, making RTE popcorn a lucrative segment within the packaged foods and meats market. Technavio projects the market's growth, driven by these factors, to continue, with significant revenue generation from vendors offering high-quality, convenient, and health-conscious RTE popcorn options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/