Latest News- Ready To Cook Market in India: Instant noodles and pasta is expected to lead the Type segment during 2025-2029

The Ready To Cook Market in India is being driven by Growing preference for convenience food products in working population

The Ready To Cook Market in India is expected to grow at a CAGR of 8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 640.3 million. In the Indian Ready To Cook market, vendors have amplified their marketing efforts with inventive strategies and captivating advertisements to enhance product visibility. Consequently, marketing and advertising budgets, as well as promotional activities, have witnessed a significant surge. For instance, Nestle aims to reduce expenses by USD2.8 billion by 2027 and elevate its marketing budget to 9% of total sales by 2025. This strategic move is anticipated to drive over 4% organic sales growth in the medium term and establish a separate business unit for its water and premium drinks segments. Campbell Soup is another notable player actively engaging in various promotional and marketing initiatives. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Instant noodles and pasta
  • Instant soup
  • Ready-to-mix
  • Snacks
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing preference for convenience food products in working population
• New product launches
• Evolving retail landscape

However, the market also witnesses some limitations, which are as follows:

• Growing health concerns
• Stringent regulations in food and beverage industry
• Fluctuations in raw material prices

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Market Scope in Ready To Cook Market in India Research Report

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Research Analysis Overview

The Ready To Cook (RTC) food market in India is witnessing significant growth, with product offerings including Frozen Vegetable Mixes, Meat Cuts, Marinated Meat Products, Frozen Seafood, Instant Snack Mixes, Frozen Desserts, and Ready to Eat meals. These convenience foods reduce cooking time and effort for consumers, offering flavorful and high-quality options. Key segments include pre-cut vegetables, marinated meats, meal kits, and pre-portioned ingredients. B2C enterprises and trade associations are focusing on innovation, consumer price index forecasting using techniques like Exponential trend smoothing, and managing exchange rates to stay competitive.

Market Research Overview

The Ready To Cook (RTC) market in India encompasses a range of products such as Frozen Vegetable Mixes, Frozen Meat Cuts, Marinated Meat Products, Frozen Seafood, Instant Snack Mixes, Frozen Desserts, Ready to Eat, Ready to Cook, and Ready to Serve items. This sector falls under the broader category of the global Packaged Foods and Meats Market, which includes food processing vendors engaged in eliminating microorganisms and extending shelf life. According to Technavio, the market size is determined by the combined revenue generated by these vendors, excluding manufacturers of food processing equipment and packaged alcoholic and non-alcoholic beverages. Key growth drivers for this market include the health benefits associated with minimally processed foods, such as Frozen Vegetables, which are rich sources of essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. Other contributing factors are the increasing urban population, changing consumer preferences, and the convenience factor. APEDA (Agricultural and Processed Food Products Export Development Authority) exports contribute significantly to the Indian RTC market, with products like Biscuits and Confectionery, Breakfast Cereals, Jaggery, Wafers, and Marinated Meat Products finding a strong demand in international markets.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
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Website: www.technavio.com/